China'S Garment Enterprises Should Be Hand In Hand And Focus On The International Market.

A few days ago, the famous WHO SNEXT and the PREM IERE CLASSE exhibition leader Frederique Gerry and Patricia Lerat lady came to Beijing again.

When it comes to the fact that China's textile and apparel industry is facing unprecedented difficulties, they have made good suggestions and have confidence in China's textile and garment market.

For last year's trip to China, they called it "risk taking action".

They said that the first time they came to China and came to Beijing felt very shocked. "Big" and "many" were their deepest impression.

In their eyes, China is a very potential market. Chinese consumers have strong demand for design. Chinese brands have strong motivation and desire, and they dare to invest in this way, far more than European brands.

They emphasize that creative products will have great room for development in China.

When it comes to the problem of Chinese clothing companies seeking to find partners in Europe, Ms. Frederique Gerry pointed out that the first thing is to establish mutual exchanges and mutual trust between the two sides. Chinese clothing (love shares, quotes and information) enterprises should not only have certain economic strength, but also have solid marketing network support.

European brand designers can bring design skills, brand stories and skills and qualifications around the brand in product development. Chinese and European enterprises should cooperate fully, and their processes should be pparent.

Ms. Patricia Lerat believes that China's market has great potential and should be pformed into a real market through cooperation between China and Europe.

There are many selected companies in our exhibition. Although they are not like Dior and Chanel, they may not be strong from the economic strength, but they have design ideas and styles.

They are willing to try the Chinese market, but they need to find suitable working partners. They firmly believe that the Chinese market must be an exciting market.

But expanding the market will not be easy, especially for European companies.

The European market is different from the Chinese market. Consumers in the European market have been spoiled by personalized design for decades. Everyone has rich brands to satisfy their different needs for style.

In the 30 years since China's reform and opening up, the industry has started from production and processing. The economy is also developing from the food and clothing to the prosperous, and to the well-to-do.

Today, China's production level has been greatly improved, and the lives of ordinary people have been greatly improved. At present, a considerable number of people have the conditions to demand personalized consumption.

This is an opportunity for Chinese enterprises.

There are bound to be some enterprises to separate from production and processing to meet the needs of consumers who have just split up and become rich and have personalized needs.

"In foreign countries, there are many stores that run many brands, and there is a great demand for products. China is still lacking in this aspect, and its format needs to be further developed."

Ms. Frederique Gerry believes that with the continuous development of China's real estate industry, different types of commercial streets are gradually being differentiated, and multi brand business shops suitable for different consumption levels will gradually take shape.

For Chinese clothing brands, more and more excellent designs will come out. The problem now is how to combine creative design with business and industry.

Ms. Frederique Gerry and Patricia Lerat also welcomed the welcome of creative and design Chinese brands to the WHO SNEXT and PREM IERE CLASSE teams.

According to the reporter, WHO SNEXT was founded in 1993, it was used to display the emerging street fashion brand at that time. Later, it gradually developed from the urban fashion brand to the exhibition of designer brand, and separated from the Paris fashion show, forming a trade order platform for WHO SNEXT.

The 19 year old PRE-M IERE CLASSE exhibition has played an important role in the prosperity of accessories design in Paris. The exhibition is dedicated to the development of new works and ideas by buyers and sellers.