China'S Old Brand Shoes Revived Into Fashion

The 1 is the new style shoes, and the 2 is the new release shoes.

This is the true story of an ugly duckling swan in fashion history.

The 3 old brand shoes, which are very familiar to many people, are fading away from people's sight.

This simple trend is that foreigners find this treasure, and then pack these old brands into a fashion brand.

With a history of more than 40 years, the leap is not familiar to many young people nowadays, but older people are sure to feel very intimate when they see those white shoes with red and blue patterns and yellow jeans.

If you don't know "leap", then you should know the "back force" and the army green "release shoes".

You may have worn these brand shoes, but now they no longer wear them, but they do not mean they will never wear - because this retro "Chinese style" has been blown up in Europe and America.

When you see a big Hollywood star, or often appear on the celebrities of fashion occasions, walk on the red and blue stripes yellow cattle tendons bottom shoes, or red striped thick bottom shoes, and familiar army green "release shoes", do not be surprised.

Yes, that is "leap", "back force" and "release shoes", and still retain the "Chinese flavor" of the last century. Now, as a "China" element, the board shoes are on the stage of the fashion industry in Europe and America.

In 2005, French pats Ba Stan unwittingly discovered basketball shoes in the streets of Shanghai, and was in the middle of the world.

So, together with his friends and designers, he set up a new "leap" creative group.

Pats took the basketball shoes to France, and simply registered the trademark with the flying Pinyin FEIYUE, and gave it a new meaning, flying forward (Xiang Qianfei).

After planning and packaging, in February 2006, the new "leap" series was born in the European and American markets.

This pair of cheap to 10 yuan and a pair of Chinese stalls, has been out of sight for many years, "antiques", in Europe, a mess of fire, sold to more than 50 euros.

"This is absolutely a challenge to the dominant position of CONVERSE (Converse) in the minds of young people."

The French version of "Elle" reported that when he reported jumping basketball shoes.

Young fashions are tired of dogmatic American culture, and they urgently need a brand that can compete with Converse to make them "shine."

Most of the brand names of the leaps are from Chinese martial arts, such as the classic "Shaolin spirit" and "mantis", "dragon dust" and "monkey claw". In August this year, the Shaolin series will be launched.

In the first advertisement of FEIYUE, pats designed a Chinese Kungfu silhouette with FEIYUE in the background, and wrote a large text in the background Shaolin Kungfu.

Soon, this brand began to be noticed by fashion circles. ELLE reported it to FEIYUE in 4 times in 2006 and 2007.

FEIYUE also started selling with international brands in professional sports shoes stores in Paris. In France, FEIYUE brand shoes have more than 160 retail agents.

"Leap" as a tide card has won the favor of big names.

In March of this year, leapfrog and Celine jointly launched shoes.

The famous French brand Celine, which started with the sale of premium leather shoes, has a history of 60 years, including women's wear, men's wear, leather goods, perfume and so on.

The price of this pair of shoes, which is hand in hand with Celine, has climbed to 120 euros.

On the Internet, more people have released the cooperation between Hongkong and NSBQ. The LOGO of both sides is very conspicuous on shoes.

Prior to this, the leap has also launched a special fund with Moto777.

On the official website of the leap, we can see a lot of fashion magazines' introduction to the leap and pictures of the models in the recommended shoes.

In addition to the French version of ELLE, there are also leaps and bounds in magazines like Cosmopolitan (Fashion) and WAD.

On the Sneaker website in Brazil, you can see the new "back shoes" recommended. The black canvas shoes also have round LOGO and red thin edges. It looks very similar to the style of CONVERSE.

Huili is China's first fashion shoe brand.

In the 70s of last century, back shoes were the only symbol of sports shoes.

Compared with the release shoes, its concise and distinct design is outstanding in the homogenization era.

By the year 80s, having a pair of back shoes has been quite a sign of youth among young people.

However, the good scenery is no longer. After the reform and opening up, a large number of sports shoes brands have entered the Chinese market. Up to now, the 50 year old brand is still famous, but it is no longer the first local brand.

"Hui Li" also has a very foreign name -- Warrior (Warrior). The influence of this name in foreign countries is definitely no worse than that of "Hui Li" in China.

After the shrinking of the domestic market, "Huili" took a look abroad: in the "back force" Chinese official website, we can see a special export trade series, and the styles of shoes are very different. Only a few of them have the same design style with the original red striped back shoes.

In early 1950, the PLA General Logistics Department launched the 50 military uniform. This is the first military uniform launched after the founding of the people's Republic of China, including the release of shoes.

Since then, shoes have been popular throughout the country for 50 years, among which military products are most commendable.

Besides reliable quality, people's pursuit of these military products also included cultural influences.

After the reform and opening up, these products are still rooted in the working people because of their low price and good quality.

The new production place for shoes is Henan, and the Ospop company founded by Ben Walters in Shanghai and the Sirius footwear industry (Jiaozuo) cooperate to produce Ospop shoes.

Basically retained the classic appearance of traditional shoes, and made improvements only on materials, making them more comfortable and firm. In order to mark them clearly, they added a word plate to shoes.

There are two series of new release shoes, which are Sky? Wolf (Sirius) and Departure (Qi Fei), which sell for $76.

The 3 Chinese brands have become popular in Europe and America. In fact, they can clearly see the obvious track of "fashion pformation": design, packaging and maximize business value.

Compared with "made in China", the shoes and leaping shoes are a "foreign processing". We export the culture, elements and raw materials, which are processed into finished products, and then sold to us.

Though there is a cultural foundation for fashion, but without the fire of foreigners, even if our domestic brands have great brand innovation ability, they will not burn everywhere.

But in the final analysis, this is an optimistic thing. Its greatest significance is to break the single tradition.

When we are shackled by single values or aesthetic styles, innovation is impossible. Diversification is the necessary soil for innovation.

The impact of this cultural output, foreign processing, on the input of values, enables us to re recognize ourselves.