How To Build Fast Supply Chain 2

In addition to grasping the product's outward appearance, Chen Xin is responsible for the specific purchases.

Almost all of them grew up with hot air, some started from the first line shop assistants, so they knew the market situation very well and knew the brand positioning of hot air very well.

In this way, the commodities they choose will not deviate from the style of the "hot wind" brand, and they will always become new.

The hot wind has opened more than 90 stores in 16 major cities across the country (reaching 100 in 2008).

These stores do not take part in the franchise.

For hot air, buyers and stores depend on the competitiveness of the company. They control both ends of supply and marketing.

How is the supply chain shortened?

There is a consensus in fashion industry that fashion products depreciate by about 0.7% a day from the date of listing.

Selling 10 days in advance can reduce the value by 7%.

From this perspective, the speed of sales determines the success or failure of an enterprise.

Hot air has increased the perception of "fashion" through the buyer's mode. Considering sales as a race, it must also shorten the supply chain to speed up the market.

The traditional clothing brand from product design to surface accessories procurement, production and processing, logistics and pportation, to the final product shelves and sales, often takes 2~4 months, high-end fashion brands will take longer.

In contrast, in order to achieve rapid delivery, hot air in the organizational structure and process settings are flat and simplified, and only through the buyer to connect the suppliers and stores, shorten the process and time from source to terminal.

Every season, the company's management will have an important communication with the purchasing department, and determine the next quarter's purchase plan, which is basically a consensus on the trend and the total quantity and budget.

Some new stores should be opened, and the sales of new stores should also take account of procurement.

Some new products will also be developed.

Hot air started its own brand in 2000, and gradually developed from main footwear products to apparel accessories.

Now there are more and more products, involving many outdoor travel products, notebooks and accessories.

Buyers have great autonomy within the procurement plan.

They are fully responsible for the selection of commodities, adjusting the design plan, negotiating with suppliers, placing orders and quality control.

Usually buyers buy fancy styles and negotiate with manufacturers directly.

They may directly place orders, or negotiate with vendors about materials, styles or accessories.

All these are judged by the buyers according to their experience and market information.

Chen Xineng, general manager of hot wind, said: "buyers are the closest to consumers, so they should be the best customers.

They can decide their styles, materials and prices according to their own judgement.

Hot air buyers are mainly looking for the right products in Guangzhou and nearby.

Because the main products of the hot air are all kinds of fashion shoes, and there are 5 footwear production bases in Foshan, Dongguan, Huidong, Heshan and Shenzhen near Guangzhou. Many famous international footwear brands are almost produced in these 5 bases. Guangzhou is a trading center. Guangzhou and Shenzhen and Hongkong nearby are also the places where all kinds of garment enterprises are concentrated.

Buyers and manufacturers should be responsible for monitoring the production schedule and product quality after determining the style, raw material, price, quantity and delivery time of the product.

After the completion of the manufacturer, a professional logistics company will be directly pported to the hot air stores and distribution centers.

The number of products in each store is provided by buyers.

Shanghai is the most concentrated city in hot air stores, and now there are 28 stores.

Due to the limited storage capacity of stores, hot air has set up a distribution center in Shanghai.

After the supplier delivers the goods to the distribution center, the distribution center is responsible for sorting the goods, and then through the information system to understand the stores' stock and arrange delivery according to the need.

Relying on buyers to directly connect suppliers and sales terminals shortens the process of product listing.

As long as half a month is short, the shoes that are bought by the buyer will appear on the shelves of the hot wind chain stores, and the supply of clothing will be faster.

At the same time, due to the elimination of distributors, agents and other intermediate links, hot wind products can also gain advantage in price.

　　多款式、小批量

Currently, four brands are registered under the hot wind: Ned.nedy, located in exquisite and elegant fashion. The products mainly involve women's shoes and women's clothing. Hotwind represents the natural and leisure fashion. The products involve men's casual shoes, casual wear and outdoor dress equipment. Offcos, the fashion and personality of fashion, the shoes and clothes of men's and women's shoes. Londo Rode represents the classic and professional fashion. The products involve gentlemen's men's shoes, professional men's shoes, professional wear and so on.

Because there is a distinction between brand personality, in an average 150 square meter store, products are arranged on the clothes rack neatly according to the four big brands, and all kinds of shoes are lined up. The folding bicycles and outdoor travel products seem to be displayed at random in a certain corner.

In order to achieve rapid turnover of products, hot wind has adopted the principles of multi style and small batch.

Take shoes as an example. Usually a shoe in each store is equipped with only one set of codes, and the distribution center will have a small amount of stock that sells well.

Hot air is not afraid of shortage, because there are constantly new styles to add.

If the customer really likes a product and stores do not, hot air can query other stores' inventory to deploy. If there is no city, it can even pfer goods for different customers.

Information systems are very important to buyers' businesses.

The sales department, distribution center and purchasing department can learn about the sales data of each store, the inventory situation of the distribution center, and the sales state of a certain product.

Weekly hot air purchasing department, marketing department, sales personnel will have a meeting to discuss information that can not be displayed through the information system, such as customer's new needs.

Multi style and less batch speed up the update of store products.

Usually new products are put on shelves every week. Under normal circumstances, hot air will not replenish the style of the broken goods. Only a very small amount of replenishment will be made for the most salable ones.

The replenishment time of the shoe is about 10 days, and the buyer will contact the supplier ahead of time according to the sales situation.

In contrast, clothing updates faster.

Tang Xilin, the head of clothing and accessories purchasing, said that a new product might have just been on the shelves on Friday and broke out on Sunday.

But for clothes that are out of stock, hot air will rarely replenish the goods and will be pferred between stores.

Because the demand for clothing is changing faster, more new products will continue to replenish the empty shelves.

Repeat customers in small shops often have no purpose in shopping, and buy things that they like.

Such customers are not uncommon among young white-collar workers.

They often go shopping with friends and family.

The hot air has many varieties and quick updates, which can meet the needs of such customers.

Wang Shiru, the founder of the buyer International Culture Education Co., Ltd., believes that the choice of consumers is more and more. Multi style and small batch not only satisfy the market demand, but also reduce the cost risk.