Home >

Transformation Of Export Enterprises And Counterattack Of Domestic Market

2008/12/27 10:34:00 60

한국어 日本語 Français English 中文

Export Pformation In China

They may be lucky for export enterprises who are attacking domestic sales this year.

Create brand, purchase international brand name, continue to produce OEM.

In some ways, some export enterprises rushed back to the domestic market a few years ago.

This winter comes, they rely on the feet that have already stood firm to kill a blood route in the domestic sale.

　　出口企业内销有优势

Exporting enterprises have some inherent advantages in attacking the mainland market.

"European and American countries have a high demand for product quality. In order to protect domestic employment, various threshold standards are often set up for imported products.

In the past, export enterprises were struggling to get across these thresholds, but they were actually helpful for entering the domestic market. "

Qin Gang, director of Beijiang Textile Co., Ltd., told reporters that when the company entered the domestic market four years ago, it felt that domestic manufacturers had confidence in the quality of export enterprises and laid a good foundation for them to win domestic orders at that time.

Qin Gang said that his company mainly produces cloth, and in the early days of the domestic market, it was mainly supplied to garment factories. Now most of the customers are brand dealers.

He believes that the export enterprises have long been dealing with international customers with a keen sense of fashion, and the styles of their products are closely following the international trend.

"This is also an advantage that brand companies value very much."

Besides the style, the services provided by the export enterprises are also very satisfying to the manufacturers.

　　获新业务至少半年

It is a zero to start process for export enterprises to do domestic sales, which requires re investment of manpower and material resources, and needs to re establish sales channels.

"It takes at least half a year to get the first business.

It took us two years to develop to familiar with the preferences of domestic consumers.

Qin Gang recalled that the hardships of the past seemed to be vivid.

Qin Gang said that at that time, the company set up a sales team for the domestic market and spent a lot of money on product promotion.

From the decision to do domestic sales, Qin Gang has been involved in some domestic fairs. "The cost of the exhibition is about 20~30 yuan."

　　出口企业优势

The domestic export enterprises mostly carry out OEM production for international brands, and OEM also has accumulated many advanced international experiences for export enterprises.

Provide OEM services to enter the international brand market and participate in international competition.

In the process of cooperation, OEM suppliers can organize production in accordance with the requirements of international buyers in the management of product quality control, operation efficiency control, etc., with advanced organization control, improving the management level of enterprises, and accumulating advanced experience.

　　像养儿子那样培养品牌

There is a saying in the line: OEM is like raising pigs, making brands like foster sons.

Ling Fangcai, chairman of Guangdong textiles import and export Limited by Share Ltd, told reporters that OEM is only a single item, and is pursuing short-term interests. Self created brand is like investing in children. It is a long-term investment.

More than 10 years ago, the company's own brand Zhuang Zi Ni clothing series entered the domestic market. Under hard cultivation, it is now break even. If it is calculated in terms of production cost and sales revenue, the brand has actually entered the profit stage.

Ling Fangcai told reporters that during the export process, it was found that the brand was very important. No brand export was very passive, and the profits were also low.

"At the very beginning, we made the brand for domestic sale, but by chance, we entered the domestic market instead."

"There are several ways to make a brand. At that time we discussed it for a long time, and later decided to create our own brand."

According to Zhuang Zini, an old pioneer, "in 1996, the brand opened its first branch store in Tianhe City. The first day's opening has been very good. It has been very busy. The sales volume has reached 200 thousand yuan a month.

At that time, we used 100 thousand yuan to make start-up funds, mainly for production.

The 100 thousand yuan product is sold and sold back to produce new products.

The veteran said that even so, monthly sales still looked good, and business was prudent, but at the end of the year, inventory was found to be a small loss.

But he said, "in the first year of brand marketing, this effect is pretty good."

Domestic sales, brand development and R & D

Most SMEs

Unrealistic

Although some enterprises are committed to the tide of domestic sales, but in the view of some small and medium-sized enterprises, it is unrealistic to switch to domestic sales.

First of all, the fear of a sharp increase in competition is another disaster.

"The capacity of the domestic market has not changed, but the number of producers has increased sharply, which will inevitably lead to excessive competition, and profits will still decrease in the end."

On the other hand, creating brand seems to be "Arabian Nights".

Mr. Xue, deputy director of a toy factory in Shenzhen, said, "without millions of dollars in capital preparation, we must go all the way to the brand road."

First? Script src=>