Health Products: The North And South Are United And Invincible.

The most effective way of health products marketing at present

Health products really seem to be in the winter.

This is not surprising.

Like the past few years, it will lead to the current predicament.

The market didn't respond to much advertising.

The input-output ratio is not reasonable at all.

Small and small claims, big losses.

It seems to be very difficult to survive.

At the end of 2005, Zheng Xiaofeng, a distributor in Shanghai and a duer named Jiang Zhe, found us in such confusion.

Sausage tea is a typical northern pie practice, though it has achieved 5 hundred million sales.

But without any cultural connotations, it is only the phenomenon of "rapid rise and rapid decline" in the practice of shouting.

This is a waste of marketing resources, which has invested huge advertising fees, but has not added connotation, culture and plaything to the product.

The advertising fee is spent, and nothing is left behind.

The smart businessman did something unwise.

This customer is like that, suffering from a serious problem of half the slide.

Not only a product, but almost all products in their hands are like this: the whole version of the whole version of bombing has ended in a rush because the input output ratio is not reasonable enough.

They had to sit down and reflect: Why are there not many advertisements, but none of them has been done?

The market has become unpredictable.

I think the practice of south school is represented by Mr. Shi Yuzhu's brain platinum.

Although the marketing method of the north school is not so satisfactory in marketing, it is not acceptable for the northern style marketing people in the field of health care products to accept the southern style.

In any case, brain platinum is a case worth studying in the history of Chinese health products marketing.

It has been 10 years since the start of the first market in Wuxi. Obviously, it will not die this year.

5 consecutive years of sales of single products first;

It has 100 thousand regular customers.

These are all brilliant achievements.

Today, however, businessmen who have seriously studied the marketing idea of melatonin and businessmen who have completely followed the practice of brain platinum have encountered Waterloo.

I know the product has rose granules, and this year launched in Shandong today's fat good, I think the article can be described as a beautiful flower.

But all of them, like the north school, were defeated.

Therefore, this year's health products industry, all prawns are holding their breath.

Why is that?

As far as the southern school is concerned, people just copied the success of the brain.

But what should be duplicated is the way to success: the way is not to write the novelty of the article. It is a misinterpretation of the success of the brain that the light is entangled in the article itself. The success of melatonin is a good understanding of consumers and a deep insight into consumer psychology.

The 80% reason that the northern section of the sausage tea is no longer effective is because it is just a vulgar advertisement.

Most readers can see that such advertisements are turned over without looking at them: thick headlines, desperately screaming, shocking and unbelievable wording -- these are not just to tell consumers to turn over and turn over, is this just an advertisement worth watching?

In any case, the market reaction has told us that Chinese consumers will not be immature forever.

They no longer trust companies in the past because of the huge layout and huge amount of advertisers.

Therefore, high profile, loud voice, and also a glitzy one, in 2006, the Tibetan secret oil had to die quickly.