Joining In Business Should Be "Short Selling".

"To succeed in joining a business is not as simple as it may be."

This year, when Gu Qixuan was 23 years old, while studying at Shanghai University of Engineering Science, he actively participated in the attempt to join in business. After experiencing the initial failure, he gradually explored a set of feasible ways to join in entrepreneurship.

In the first encounter with the "Waterloo", I was confronted with "Waterloo".

Xiao Gu did not shy away from his failure in the way of starting a business. "Maybe my failure experience can enlighten others and avoid going back to my old ways."

He started his business in the first half of sophomore year when he was less than 20 years old.

"At that time, I had a strong entrepreneurial impulse in my mind, and I was always thinking about the specific direction of entrepreneurship."

Xiao Gu said, "I have been thinking about it for more than two months. I haven't decided the specific direction of entrepreneurship. I can't help worrying about getting angry.

They are interested in what entrepreneurial projects are, but how much they can grasp well.

In the words of Xiao Gu himself, he took the road of joining and starting a business by mistake.

"At the very beginning, I was not very clear about what is going to start a business.

It's just tempting to see those inviting businesses to start business. They are very attractive, small investment, short cycle and fast output.

So I began to pay special attention to all kinds of entrepreneurial advertising, ready to pick out one of them as their own entrepreneurial direction.

At that time, I finally picked up a kind of entrepreneurial project called battery leasing.

When I was sophomore, I was still in 2003. At that time, electronic products around college students, such as MP3 and video games, had been popularized.

I noticed at that time that all these electronic products were inseparable from seemingly negligible rechargeable batteries.

Because there are more stringent restrictions on electricity consumption in university dormitories, students are not allowed to connect to charging devices privately, so it is often very difficult for students to recharge their batteries.

If you buy disposable dry batteries, the cost will increase considerably.

So I thought that the battery leasing business in the university campus should have a good market prospect. So we contacted the Zhejiang Heng Jing electrical appliances and Equipment Co., Ltd., which made battery leasing to join in the investment business, and the two sides soon settled the conditions for joining the venture.

So far, the company has retained a market analysis book for battery leasing projects when it joined in the business. It is written in black and white: "low risk, low investment and high return. The profit margin of each battery is around 0.20 yuan.

Based on the 10 thousand person scale school market and 40% occupancy rate, the monthly profit is around 6500 yuan, with net profit of around 80000 yuan per year. Besides, there are 2-3 yuan of battery deposit available for turnover. In general, the total investment cost can be recovered in 2-3 months.

Another important feature of the project is environmental protection. Battery leasing projects reduce waste battery pollution and resource consumption to the original 1/500-1/1000, which benefits the country and the people, and is consistent with the strategy of sustainable development.

At that time, he bought a charging cabinet and 500 rechargeable batteries from the manufacturer, which cost about 7000 yuan.

In the first two months before the start of business, Xiao Gu also made a profit of about 600 yuan.

"I didn't expect that I would encounter" Waterloo "when I first started my own business.

Xiao Gu joked with a slightly self deprecating tone.

The reason why he failed to diagnose himself is that he once tried to restore the failure situation at the beginning of his business.

In order to recover the funds he had invested earlier, he tried to expand the market from his own Shanghai University of Engineering Science to other campuses of Songjiang university town.

At that time, he was wishful thinking. The total number of students in the University of Songjiang was nearly 100 thousand. Even though it was calculated according to the lower 10% potential market capacity, there were nearly 10 thousand potential customers.

And the battery leasing business of Xiao Gu can achieve balance of payments by reaching 200 customers per month.

Considering that college students' awareness of environmental protection should be strong, Xiao Gu insisted on battery leasing for more than a few months.

However, Xiao Gu's efforts to expand the market did not bring him a turning point in business, and the number of customers per month was still very few.

"At that time, when I was on the road to start a business, it was better than walking into a dead end. I could describe it with a painstaking effort, and my mood was really nowhere."

Finally, I had to give up the battery leasing business, which means that the first time I failed to join the venture, it lasted for only half a year.

As for those 500 rechargeable batteries, they can only digest slowly by themselves. It's really dumb to eat Coptis chinensis.

He has worked so hard for a long time, not only did he earn nothing, but also lost 7000 yuan, so who is making money?

Xiao Gu said, "I was very uneasy when I failed in my first venture, and I wanted to figure out why I failed."

Xiao Gu and other small Gu know the next round to know that the original battery leasing business to join in the business of building up more than just one person.

It is understood that at that time, there were many people who operated battery leasing business in the University of Songjiang. Most of them were attracted by the advertisement of venture capital merchants, but most of them were like Xiao Gu.

"Since the battery rental is losing money, the money must have been made up by the manufacturers and the general agent. They have just started selling the charging cabinets and rechargeable batteries."

Xiao Gu said, "looking back now, I feel like a rookie when I first started my business. How can I be so obsessed with the idea of battery leasing as an entrepreneurial project?

Although there seems to be a good prospect for development, it is an armchair strategist and is not feasible in actual operation.

At present, there are still battery rental business advertisements on the Internet. They are all advocating fast money making, but they are old tricks of the past few years.

Manufacturers and agents are nothing more than relying on the entrepreneurs who are not aware of the truth, to earn more votes by selling more rechargeable cabinets and rechargeable batteries.

In fact, in the final analysis, the preparation work before starting a business is not careful enough, and the understanding of the relevant market is not enough.

Initially, the battery rental group is located in college students, according to their frequent use of MP3 and video games and other electronic products.

But in fact, the rechargeable batteries used by many brand models are special models, such as lithium batteries, rather than ordinary 5 or 7 batteries.

Besides, battery leasing is not convenient. How many college students will run a long way for a few rechargeable batteries in the size of the entire university town of Songjiang?

Xiao Gu said, "many entrepreneurs who join in the venture think that they are doing a small project, and do not have to do enough market research, so they make hasty decisions based on their feelings.

In fact, if it is a product alliance agent, especially those projects with low value and wide coverage, the cost will be doubled if it is widely distributed. It is difficult to achieve the support without scale business volume.

Therefore, when choosing franchises, entrepreneurs can not listen to the one-sided words of the manufacturers and the general agents. It is necessary to verify the market forecasts in the investment project books. It is best to conduct a detailed inspection of the real estate market as a customer identity and understand the most realistic market operation conditions before making a decision.

To join the venture, it is necessary to "short".

Joining in business should be like short selling.

If entrepreneurs use long term ideas to join in entrepreneurship, they will eventually be stuck in the project.

Xiao Gu's language is astonishing, and he even has the imagination to combine stock speculation with entrepreneurship.

"In fact, speculation and joining in business are essentially the same. They are all investment methods.

Specifically, stocks are invested in a certain stock while joining in business is invested in a certain project.

Whether investing in stocks or investing in projects is for profit.

The stock market should be intervened when the stock value is undervalued, and joining in business is also intervened when the project value is not excavated by the market.

Xiao Gu Zhen Zhen has a word. "Therefore, it is very necessary for us to have stock speculation to join in the venture. The principle of low purchase and high selling is reflected in joining the venture. When the number of franchisees in a project is small, it will intervene when the number of franchisees in this project increases.

The point is that every venture project will change from monk to porridge.

However, the stock market can be combined with long term and short line, but only when we join in entrepreneurship can we insist on "short selling".

Xiao Gu said, "this is because manufacturers and agents are maximizing their own interests. It is sure that the more the number of franchisees is, the better the fees and management fees will be.

However, with the increasing number of franchisees, the profits of each franchisee have declined proportions.

It's like eating a bowl of rice for one person, but now a few people are sharing a bowl of rice. "

Xiao Gu said, "in June last year, when greedy" stewed cooked food "was popular in the market, I took an active part in a greedy food and beverage store to start a business. The total investment cost was less than 20 thousand yuan.

4 months later, when I saw more and more franchisees joining similar projects in the market, I decided that people would go back to me and give them to others, almost cost recovery, and I actually made about 70 thousand yuan in 4 months.

This year, gluten stewed cooked food is obviously not popular in the market. It is mainly because too many people do, and the professional point is that the phenomenon of homogenization is serious.

It seems that Xiao Gu did find a lot of ways to do business.

He He, deputy general manager of Shanghai Feng zhe vocational Consultancy Service Co., Ltd.: three, joining the venture, do not fall into the "herd effect". The specific meaning of "herd effect" is that the sheep are used as a disciplined and scattered group organization. Usually when they gather together, they often blindly rush left and right. Once a head sheep moves up, the rest of the sheep will rush into the situation in a reflex way without any regard for the danger that may be nearby.

Herding effect is usually used to describe the herd mentality of human beings. Herd mentality can easily lead to blind choices when people make choices, and blind obedience often leads to failure.

From the failure experience of Gu Qixuan in the early stage of entrepreneurship, it is easy to fall into the "herd effect" in joining the venture, but this does not mean that we can not walk the way of joining in business.

Successful people can actually overcome the adverse effects of herding, and thus can join in entrepreneurship.

Of course, this raises high requirements for the quality of entrepreneurship. Entrepreneurs should choose the right projects according to the actual situation of the market, and also have the ability to mature projects.

In short, it is not only to "look right", but to "do the right thing".

The successful experience of Xiao Gu is that he can get ahead in a venture project, and when other entrepreneurs are flocking like sheep, he will not lose sight of his knowledge and gain profits.

Huang Jianfeng, founder and consultant of China talent network, is the best teacher on the road.

This problem may be that many entrepreneurs have been faced with no definite answer, but they may seldom think that the best teacher on business is themselves.

Although the saying goes, "the spectators are clear, but the words are not absolute. They should be treated differently according to different situations."

Especially in the process of entrepreneurship, while others can analyze the situation objectively and objectively, their understanding of the specific entrepreneurial process will never be comparable to that of the entrepreneurs themselves.

But entrepreneurs are not born to be the best teachers on their own business. This requires the self-conscious training of the day after tomorrow.

After the failure of battery leasing to join the venture, Xiao Gu did not choose to quit hastily. Instead, he looked back at the whole process of starting his own business on this project, and carefully analyzed the reasons for his failure, from internal to external factors.

In this way, he became a teacher of his own business in an unconscious way. When he did other entrepreneurial projects in the future, he could avoid repeating the mistakes in his previous business process.

Gu Qixuan himself: he joined the business to become passive and active. I have been doing business for more than 4 years. From the beginning of the failure to the success gradually, I made a variety of projects before and after.

I have accumulated a lot of experience in joining the venture, and the most important point is that we must turn passive into initiative.

Many entrepreneurs are