Yuecheng Garment Fabric Enterprises "Compete" To Create A New World

The temperature has dropped sharply these days, and the National Convention and Exhibition Center But the atmosphere is warm. From August 28 to 30, 2023 China International Textile Fabrics and Accessories (Autumn and Winter) Expo was held here as scheduled. Within three days, tens of thousands of businessmen came from all over the world to meet business partners and negotiate deals in major exhibition halls.

As an "old exhibitor" who has participated in the exhibition for more than 20 years, Shaoxing Longzhou Textile Import and Export Co., Ltd Zhou Bacon, the person in charge, felt a different fervor and inner volume - this was a large-scale group exhibition in Yuecheng's history. 174 local enterprises with thousands of fabrics made an amazing appearance, with a total exhibition area of 2951 square meters. However, behind the large number of garment fabric enterprises participating in the exhibition, it reflects the current situation of the industry that is not optimistic. Zhou Peigen told reporters that under the background of weak external demand and declining orders, traditional clothing fabric manufacturers are facing serious impact. Only by "going out" to participate in the exhibition can enterprises truly feel the water temperature of the market and look for new opportunities for industry development.

　　 Clothing fabric Where is the new market of the industry? Many exhibitors said at the exhibition that, compared with traditional fabrics, today, high-quality products with identification are more likely to be favored by customers at home and abroad. "This kind of fabric has the texture of nylon, but it is more affordable than nylon, which is difficult for other merchants to imitate." In front of the booth of Shaoxing Banner Textile Co., Ltd., Du Shasha, the head of the enterprise, introduced the "fist products" placed in position C to the reporter, while telling the enterprise's "reverse rolling" idea - instead of cutting profits and fighting price wars with peers, he would concentrate on studying fabric technology, Create an irreplaceable "boutique". As a traditional domestic enterprise, in recent years, the enterprise has launched many new competitive fabrics by innovating the raw materials of fabrics, thus opening up a new foreign trade market.

Not only Shaoxing Banner Textile Co., Ltd., but also the reporter found that developing new products, iterating new models and finding new markets have become the main path for many exhibitors to explore new markets. Zhejiang Dongzhiyuan Textile Technology Group Co., Ltd. is actively building a full industrial chain production model from yarn to dye, so as to accelerate the investment in new product research and development; Zhejiang New Aidi Clothing Group The limited company began to explore the domestic market in 2018, and quickly transformed from a high-volume, long-term order system model to a small order fast reaction model more suitable for domestic customers; Zhejiang Balut Garment Co., Ltd. actively deployed digital production lines from fabric manufacturing to garment design and new online and offline retail sales models, and officially entered the foreign trade market this year "Adhering to the principle of" walking on two legs "is becoming a group image of garment and fabric enterprises in Yuecheng." Zhou Yuejun, deputy director of the Trade Promotion Section of the Council for the Promotion of International Trade in Yuecheng District, Shaoxing City, told reporters that in the face of uncertain industry markets, more and more enterprises are changing from a single sales model to the direction of domestic and international diversification. In this process, the Bureau of Commerce of Yuecheng District also promoted the integration of domestic and foreign trade and the development of double cycle drive through innovative exhibition mode. In the 5.1 venue of the exhibition, a 1575 square meter exhibition area of "More Fashion, More World" was set up in Yuecheng District, and 128 domestic and foreign trade exhibitors were organized to participate in the exhibition to convey the good image of local enterprises to customers at home and abroad. At the same time, the whole exhibition has also formed a complete industrial chain, from raw materials to fabrics and even clothing products. While participating in the exhibition, exhibitors are also looking for high-quality upstream products in the exhibition to prepare for the next new product manufacturing.

"This year, we also co organized exhibitions in Australia, Brazil, South Africa, Ethiopia and other RCEP regions, and organized enterprises to participate in groups through the brand of" more fashion, more world ". Zhou Yuejun said that the local government is actively trying to broaden the border, extend the reach of the industrial chain, and let local enterprises more deeply integrate into the global industrial chain Supply chain In the value chain. In terms of deepening the industrial depth, Yuecheng District is also actively cultivating sophisticated enterprises for breakthrough development. In the recently released list of the fifth batch of domestic and foreign trade integration "leaders" enterprises, reform pilot industrial base cultivation and typical cases of domestic and foreign trade integration in the province, Yuecheng District has five enterprises and one case was shortlisted. So far, there have been 17 "leader" cultivation enterprises in Yuecheng District, which will effectively promote the further development of the local industrial chain.

　 Reporter's notes

For the garment fabric industry, confidence is far more precious than gold.

During the three-day exhibition, "difficult" is a high-frequency word heard by reporters from exhibitors. The market is difficult to expand and business is difficult to do. It is hard to walk every step. However, it is these operators who laughingly said that "life is hard". During the exhibition period, they introduced new ideas, actively changed their thinking, catered to new markets and new customers, and created more than 140 million yuan of intended transaction orders. It can be seen that in the eyes of these "battle hardened" exhibitors, there are always more solutions than difficulties. As long as they have confidence, crises can also be transformed into new opportunities.

At the same time, the local services and support also make the enterprise more confident. Apply for a venue, build a platform, and organize a group to participate in the exhibition Since this year, Yuecheng has organized enterprises to participate in domestic and foreign exhibitions for dozens of times, each time with new changes and new development. As a result, more and more exhibitors have gathered. Many of them have signed up for the Shenzhen Garment and Fabric Fair in November, and are ready to work hard at a new starting point.

No matter how the market changes and develops in the future, at least in the immediate predicament, Yuecheng Clothing fabric The enterprise has already taken a key first step, and we have reason to believe that under the promotion of government policies, confident enterprises in Yuecheng will continue to overcome difficulties and create the next golden age of vigorous development.