Seeking Methods From Science And Technology: Clothing Industry Is The Condensation Of Science And Technology And Culture, Which Is Becoming A Consensus

Since this year, the growth rate of domestic sales of textile and clothing products has increased month by month. From January to May, the retail sales of clothing, shoes and hats, and textile products increased by 14.1% year on year, ranking the second in the growth rate of 16 categories of retail goods. Such achievements under downward pressure come from the huge and complete industrial system of China's clothing industry and its development resilience. How can the garment industry maintain its development resilience in the second half of the year and beyond?

"Ask for methods from science and technology!" At the 2023 China Garment Science and Technology Conference, Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association The clothing industry needs to further shift to high-quality development driven by scientific and technological innovation.

At the conference held on July 24-25, authoritative experts, business leaders and innovation pioneers of the Chinese clothing industry gathered in Hangzhou Linping Yishang Town, and jointly launched a discussion on the road of "smart" change.

The conference was hosted by the China Garment Association and the People's Government of Linping District, Hangzhou City. At the conference, the 2023 China Garment Industry Science and Technology Progress Award, 2023 China Garment Industry Science and Technology Progress Contribution Award, 2023 China Garment Industry Annual Science and Technology Innovation Figures and other awards (attached to the list) were awarded, and the second batch of "China Garment Digital Fast Reaction Factory Level Identification" results were released. Yang Jinchun, Executive Vice President of China Garment Association and President of China Garment Science and Innovation Research Institute Chair the meeting.

　　 Clothing industry is the condensation of technology and culture

Is becoming a consensus

"The clothing industry is the condensation and integration of scientific and technological innovation and cultural creativity." Sun Ruizhe, President of International Textile Manufacturers Federation and China Textile Industry Federation He said that under the influence of the transformation of production mode, innovation paradigm and business model, China's textile and clothing enterprises have built a modern textile industry system with integrity, advancement and security, which is not only a realistic choice for the moment, but also an inevitable requirement for far-reaching planning.

In this regard, Zhang Huaming, Chairman of Yaying Group It also said that scientific and technological innovation, culture and art are like a pair of wings to drive the high-quality development of enterprises, helping Yaying successfully transform from a manufacturing enterprise to a fashion group.

Taking Yaying as an example, the brand has built a comprehensive digital capability, especially in the new retail battlefield in the private domain, layout "six tracks" - stores, micro marketing, micro mall, door-to-door service, live broadcast and short video content, achieve deep integration of online and offline, and promote "five online" - stores online, employees online, products online, and customers online with digitalization, Realize the integrated management of franchise and self operation.

In addition to clothing brands, fashion industry clusters are also like this. Relying on the basic advantages of the home textile and clothing industry, Linping District of Hangzhou City vigorously promotes the transformation and empowerment of "design+", "digital+", "technology+", speeds up the construction of the "five in one" ecosystem of channel chain, service chain, supply chain, innovation chain, and policy chain. At present, it has attracted more than 30 top designers at home and abroad, gathering Evelyn, Yingshe, Zibu There are more than 2400 brand enterprises such as Gome Technology. In 2022, the total output value of the district's fashion industry cluster will reach 13.68 billion yuan.

In this regard, Yu Kun, Director of the Textile Division of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology of the People's Republic of China It is suggested that China's textile and clothing industry should fully grasp the transformation effect of the digital economy, take consumption upgrading as the guide, take digitization as the starting point, take scenario application as the starting point, strengthen the guidance of digital concepts and the application of digital technology, and comprehensively promote data driven, resource convergence, platform building and industrial integration.

Digital interweave evolution

How to turn garment enterprises into their own

"The attributes and characteristics of the industry make industry digitalization more and more urgent." Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association He said that the key to supporting the formation of the industrial digital ecosystem with the construction of the industrial Internet, driving the supply side structural reform through business intelligence, promoting the digital and intelligent collaboration of the whole value chain, the development of digital credible standards, and the industrial upgrading and transformation.

So, the new generation of digital technology is changing with each passing day. What cutting-edge technologies can help apparel enterprises digitize?

　　 Wang Baicun, School of Mechanical Engineering and High end Equipment Research Institute of Zhejiang University The concept of "human based intelligent manufacturing" is put forward, that is, based on the theory of human, information and physical systems, the concept of "people first" runs through the whole life cycle of intelligent manufacturing systems, fully considers various factors of people (including designers, producers, managers, users, etc.), and gives full play to the respective advantages and potential of people and machines.

In fact, digital clothing infrastructure covers all aspects from design to production. Zhu Jianlong, Director of Technology Department of Hailan Home He said that the relevant data involved in the selection of models at the marketing end, participation in design, 3D virtual fitting, production order generation and later garment production need to be digitally processed to show the huge data inventory needed to support intelligent garment manufacturing.

For the digitalization of the whole link, Liu Chen, Founder and CEO of Lingdi Style 3D It said that from design content to pattern generation to 3D clothing generation, from 3D clothing to digital people to final video, all these are technologies Lingdi is working on. At present, Lingdi's Style3D technology solutions include the digital link of Style3D design scene, the application of Style3D in all links of the product life cycle, single model development, model specification and efficiency optimization, the connection between clothing design materials and upstream/downstream/software, and the human goods market in the digital context, helping fashion brands to achieve a long-term vision of digital twins and digital natives.

　　 Dong Yeman, Marketing Director of Asia Pacific Region of SATEC Software It is suggested that in the process of digital R&D strategic layout, garment enterprises should accumulate brand technology and process knowledge, stabilize brand product quality and style, continuously optimize processes, realize cost savings, ensure that product development progress can be traced and controlled, improve internal and external communication efficiency, and plan and coordinate supplier resources in advance.

　　 Game and resonance of quick reaction and quality effect

Focusing on manufacturing and supply chain management, "fast reaction" has triggered in-depth discussions among industry people. Small order quick reaction is the only way for garment production to realize flexible manufacturing, and is the goal of many processing and production enterprises to continuously improve and refine the manufacturing process.

"With our complete set of Zhilian solutions, we can achieve 100 types of daily sewing without stopping, ultra-high precision cutting, real-time assessment of staff skills, and 60% improvement in hanging efficiency." Ruan Jixiang, Founder and Chairman of Jack Shares The introduction said that at present, Jack's complete set of Zhilian solutions, including products such as Fast Reaction King, S80, Job Opportunity, Smart Hanger, MES, PDM, etc., help enterprises achieve flexible manufacturing production scheduling with the overall integration of software and hardware.

Through Jack's smart hanging series scheme, women's wear brand COCOBELLA realized 40% labor saving and 30% change time reduction. Zhao Jie, General Manager of the company It said that the intelligent hanging series scheme realized the informatization of the whole process of cutting online and ready to wear offline, and could quickly respond to online sales.

stay Sima Supply Chain Planning Senior Expert Si Huijuan It seems that the contradiction that clothing brands encounter in the process of achieving flexible quick reaction lies in how to balance the rhythm of production of hot goods and inventory of unsalable goods, which is the key for brands to step on the single cut-off point, reduce the pressure of turnover inventory and increase profitability.

　　 Wu Aihong, Product R&D and Purchasing Director of SKECH It is believed that expanding the common range of various product materials is also one of the channels to achieve flexible quick reaction. In addition, the supply chain enterprises' embedding brand planning needs in the front end can help customers achieve more forward-looking operations.

The complex and unpredictable global environment puts forward higher requirements for the flexible response of the supply chain. It is not only the Chinese clothing industry that is grasping the digital opportunity, but also the global clothing industry.

　　 Wang Xiaochu, Regional Purchasing Director of Decathlon Textile Department The introduction said that inspired by the automobile industry, Decathlon used efficiency to solve the cost and adopted innovative production of cell flow, that is, the cell unit production mode was introduced in the production of textile and clothing products to meet the challenge of multiple small orders and fast reflexes. This production mode has obvious efficiency advantages for multiple products with the total number of orders corresponding to the sewing production cycle simulated by the single learning curve less than 8 days and the quantity of each product less than 200 pieces.

　　 Wu Dejiang, Chairman of Vietnam Textile and Garment Association He said that the competitive advantage of Vietnam's production is labor resources, and the development direction is gradually changing to the production of high-value orders. In order to achieve the goal of building a Vietnamese independent clothing brand in 2035, Vietnamese clothing enterprises need to resolve to carry out digital transformation and green production, and apply new technologies and new technologies in production processes and management. He also said that Vietnam's garment industry will deepen cooperation with technology enterprises in neighboring countries and regions, and work together for win-win results.

Industry digitalization is the trend of the times and industry development. Chen Dapeng said that science and technology is a tool, but also a concept and strategy. It needs the guarantee of organization, mechanism, management, talents, etc. China's clothing industry should firmly adhere to the vision of science and technology, fashion and green industry, and meet the people's aspirations for a better fashion life. China's clothing industry will certainly find a high-quality development path in the digital economy era.

Appendix: Notice on Announcing Relevant Awards of 2023 China Garment Science and Technology Conference

And the award list of 2023 China Garment Science and Technology Conference