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CHIC2023 (Autumn): Gathering Momentum In The Exhibition Area Of New Design Forces

2023/5/26 18:46:00 0

Design is the embodiment of popular culture. For fashion designers who are ahead of the market, the best idea is to create the first wave of trends. To make inspiration gather and become a trend and finally be accepted and recognized by the majority of consumers, it requires the support of powerful supporting resources, including the manufacturing end, buyer channels and media exposure. All forces complement each other and work together effectively to create designer brand blockbusters with distinctive personality.

From August 28 to 30, CHIC2023 (Autumn) New Power of Design Exhibition Area focused on the new trend of fashion industry, gathered original designer brands and fashion studios at home and abroad, created a professional large-scale platform for designer brands, and let them be seen by more people. From the supply chain end and the production and marketing end, it helped designers reach customers widely, accurately, and quickly, and helped them quickly realize business value transformation.

Green environmental protection creates a new global vision

In the environment where green and sustainable development has become a global issue, designer brands, as an important part of China's clothing industry, also pay attention to low-carbon manufacturing. They actively assume responsibility and mission, and show a series of advanced environmental protection products to everyone with the help of CHIC2023 (autumn).

The high-end brand of Hang Si Group, May D. WANG Wang Zhizao, has a brand concept of environmental protection and sustainable development. In CHIC2023 (autumn), May D. WANG will bring a new season of fashion series with cashmere and silk as the core materials, and with environmentally friendly technology and fashionable and young design techniques.

This year is the seventh time Wang Zhizao has participated in CHIC. As an old friend of CHIC, the head of the brand strongly affirmed the popularity CHIC has brought to the brand, "More importantly, CHIC provides a platform for the exchange of industry insiders, where we can objectively understand the market trend. The brand fully displays its products and accepts the evaluation of buyers and industry insiders, which not only gains customers and orders, but also provides an opportunity to look inward and self examine through organization, exhibition, communication and re examination." Wang Zhizao said.

New platform promotes cooperation through learning

In addition to high-end brands incubated by phenomenal super supply chain groups, such as May D. WANG Wang Zhizao, there are also Congshi, a collection curator of cutting-edge designer brands from Guangzhou, a fashion industry cluster. Congshi cooperated with CHIC for the first time and led 14 designer brands to participate in the exhibition. As a platform dedicated to building a leading influence in Guangzhou and even in China, Congshi hopes to learn some experience from CHIC, which is more professional and has more complete resource support, so that designer brands can reach more professionals in the clothing industry and expand awareness and channels.

Overseas linkage and joint development of international market

Also participating in the exhibition is CHIC's old friend, Fashion Insight, a professional fashion media from South Korea. Since 2017, Fashion Insight has organized Korean enterprises to participate in CHIC for the seventh time. As a world influential professional clothing exhibition, CHIC takes "gathering global fashion brands and leading the world trend" as one of its exhibition purposes. Through its professionalism and scale, CHIC has helped countless overseas clothing brands to land in the Chinese market and expand China's commercial landscape for decades. The person in charge of Fashion Insight said that the Korean fashion market has undergone tremendous changes in recent years, especially with the expansion of the online market, many young and unique brands and platforms have been born. Fashion Insight hopes to bring these brands to the Chinese market in CHIC 2023 (autumn) and grow into global brands with the help of CHIC.

CHIC2023 (autumn) exhibition area of new forces of design continues to pay attention to the growth environment of designer brands and designer brand communication platforms in the industrial ecological chain, build a diversified, inclusive and efficient industrial chain transaction bridge, and help brands display products and promote brands. This autumn exhibition is positioned as an innovative integration platform of the clothing industry supply chain, presenting various products, services, resource platforms and solutions required by the clothing industry chain, and will certainly provide high-quality and efficient professional business services for designers in the rising stage.