Focusing On Common Prosperity, How Can Keqiao Make A "Cloth" First?

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Common prosperity is a major task in the period of the 14th five year plan. With the release of the opinions of the CPC Central Committee and the State Council on supporting Zhejiang's high-quality development and building a common prosperity demonstration area, Zhejiang Dadi took the lead in exploring the construction of a better society with common prosperity. Keqiao as an important textile industry base in China, how to base on the advantages of "industry + market" and do a good job of "common prosperity" is particularly important. In this regard, Keqiao District keeps in mind the important mission of "leading the whole city and competing for the whole province", and makes every effort to build the leading place of Zhejiang high-quality development and construction of common prosperity demonstration area.

As the leading industry and pillar industry of Keqiao, textile industry is the key to achieve common prosperity. Since this year, Keqiao Textile City has been fully benchmarking with the world-class modern textile industry cluster, stimulating the vitality of market entities by optimizing the business environment, improving the quality of operators, comprehensively deepening the "three services", promoting the transformation and upgrading of the textile industry through scientific and technological innovation, fashion leaping and green transformation, and enabling the high-quality development of the textile industry by creating a "digital intelligence light textile city", For the textile city to take off again in the new era, plug in the "digital wings", and walk out a high-quality development road of the textile industry from the traditional to the fashion, from the single to the diversified, from the low-end to the high-end.

The new era breeds new opportunities and needs new actions. At the opening year of the 14th five year plan and the Centennial historical starting point of the party's founding, Keqiao Textile Industry, based on the new development stage, implements the new development concept, actively integrates into the new development pattern, adheres to the faithful implementation of the "August 8 strategy", strives to create the "important window" theme, deeply implements the transformation of traditional industries and upgrades version 2.0, so as to promote global cloth merchants, finance, science and technology The gathering of talents and other high-end elements in the whole industrial chain will "lead the way to common prosperity" and accelerate the construction of "International Textile City" in the new era.

During the "14th five year plan" period, the textile industry no longer highlights the incremental goal, but should take the quality improvement and connotation expansion of the industry as a breakthrough, comprehensively enhance the core innovation ability, sustainable development ability and resource allocation ability, and further promote high-quality development with independent innovation of science and technology and industrial structure adjustment as the core guidance. For Keqiao Textile City, how to strengthen the industrial foundation and shape the new competitive advantages of industry is undoubtedly the focus of building Zhejiang high-quality development and building a common prosperity demonstration area, and improving the independent innovation ability of textile industry enterprises is an important breakthrough.

At present, Keqiao Textile City actively adapts to the new situation, seeks new breakthroughs, breaks through the blocking points and fills up the short board, deeply implements the first strategy of strengthening the area of talents and innovation, fully considers the demand of strong chain supplement of textile industry, further strengthens the strength of scientific and technological innovation with the support of independent innovation of enterprises, and tends to layout the innovation chain around the industrial chain and strengthen the talent chain around the innovation chain, Promote Keqiao Textile to enter a new journey and realize new development, guide textile enterprises to transform into "specialized and special new", boost high-quality development of Keqiao Textile Industry, and promote common prosperity through industrial upgrading.

Building nests to attract Phoenix and attract talents from all over the world

"Talent" is the key to the innovation of an industry. In recent years, Keqiao has taken talent driven strategy, optimized innovation and entrepreneurship ecology, vigorously introduced scientific research talents, fashion enterprises, professional design teams and design talents through preferential policies, and injected new energy into the industrial upgrading of Keqiao Textile Industry. At the same time, we should strengthen the training of local talents and the construction of textile design specialty in Colleges and universities, and lead the new direction of high-quality development driven by "science and technology + fashion".

Yang Shiyu, a leading scientific and technological talent stationed in Keqiao through Shaoxing's "talents at home and abroad program", is one of the outstanding representatives. Zhejiang Zhili new materials Co., Ltd., founded by Yang Shiyu, focuses on the R & D, production and sales of functional textile auxiliaries, fibers and yarns. Up to now, the company has applied for more than 10 patents, among which, the company has independently developed a number of products such as antibacterial and antiviral finishing agent, anti ultraviolet finishing agent, hyaluronic acid finishing agent and non melting high temperature resistant flame retardant materials. It has reached cooperation with many fabric enterprises in Keqiao, which is widely used in the fields of ready-made clothing, home textile, outdoor sports and special protective clothing, enabling industrial innovation with science and technology, Boost Keqiao to speed up the construction of a new ecology of industrial interconnection.

In the textile industry field of Keqiao, high-end creative design talents have always been a "short board", which has also become a "blocking point" for the transformation and upgrading of many textile enterprises. For this reason, Keqiao District launched the "Jingwei plan" for creative design talents for the first time since last year. Recently, the application for the "Jingwei plan" for the fourth batch of creative design talents in Keqiao district is about to close. The "olive branch" is offered to high-end creative design talents, and the highest subsidy for the selected talents is 1 million yuan. At present, 30 high-end creative design talents have been selected, including "Golden Top Award" designers, "top ten designers", design directors of well-known brands at home and abroad, textile and clothing educators in well-known colleges and universities, etc., to enable the transformation and upgrading of traditional textiles with fashion.

As the first designer to settle in Keqiao, Wu Haiyan, one of the first A-class talents of Jingwei program, was the first to settle in Keqiao and established Wu Haiyan International Fashion Research Institute, including "trend research and development center", "brand strategy and design service center", "fashion talent training base", "international competition and cultural exchange center", etc "Creative design concept integration exhibition hall" has five major business functions, which is committed to integrating domestic and foreign fashion resources, helping Keqiao attract fashion talents and injecting fresh blood into the development of fashion industry.

Industrial upgrading, talent first. At present, Keqiao is in the key stage of "leading the whole city and competing for the whole province" and building the leading place of common prosperity demonstration area. The desire for talents is stronger than ever. Focusing on the general goal of building an international textile city in the new era, Keqiao has built a nest to attract Phoenix and attract talents from all over the world. It has created new development momentum with scientific and technological innovation and creative design.

Build a platform to gather innovation elements

In recent years, Keqiao has made great efforts to build a public service platform for scientific and technological innovation, actively guide and promote the construction of science and technology business incubators and science and technology intermediary service agencies, take the innovation platform as the traction, give full play to the "hub" advantage, deepen school enterprise cooperation, gather innovation elements, stimulate regional innovation momentum, enhance enterprise innovation ability, and effectively improve the regional science and technology service system; It provides strong scientific and technological support for the innovation and development of textile enterprises.

Last September, the inauguration ceremony of Keqiao printing and dyeing industry engineers Collaborative Innovation Center was successfully held, which promoted the in-depth integration of talents and industry, and added a new engine of innovation driven development. The center is based on the concept of "sharing and win-win", focusing on the transformation and upgrading of textile printing and dyeing industry and the needs of enterprise innovation and development, focusing on the introduction and cultivation of talent team, the improvement of production efficiency, and the optimization of talent ecology. It takes "engineer +" as the center, takes "mature technology application and promotion service" as the main content, and takes the technical service center, technology promotion center, training and promotion center as the main content The R & D research and development center is a functional positioning, integrating human resources and innovation elements, opening up the service chain, financial chain, supply chain and other chains, and building a collaborative innovation ecosystem of textile printing and dyeing industry chain.

In April this year, Zhejiang University of science and technology and the Keqiao district government signed an agreement on the joint construction of Jianhu laboratory by Zhejiang University of science and technology of the people's Government of Keqiao District, Shaoxing City, to jointly create a new model and model of school local cooperation. It is understood that Jianhu Laboratory of modern textile was established at the end of last year, which is another scientific and technological innovation platform with the function of policy source. It will face the forefront of textile science and technology in the world, gather top textile scientific research teams at home and abroad, and collect three key research directions, namely, fiber materials and preparation technology, textile molding and green creation, textile equipment and intelligent manufacturing, As well as a public innovation service platform, it is committed to building itself into a source of modern textile technology innovation and an innovation engine to promote the transformation and upgrading of traditional manufacturing industry.

In July this year, the material science and technology competition of China's textile and garment small and medium-sized enterprises innovation and entrepreneurship competition of "maker silk road innovation and establishment" was successfully held in Keqiao, which is one of the major activities held since the "boundary setting industry service complex" was settled in the international fabric purchasing center of China Light and textile city. It is committed to promoting the successful gathering of innovation and entrepreneurship forces in textile and garment industry in Keqiao. As the "pioneer" of China's fashion industry, it has set up a boundary and settled in the international fabric purchasing center. Based on the diversified comprehensive services such as fashion trend, big data and industrial exchange, it has broken through the information barrier, shared the linkage industry information, and made efforts to create an upgraded version of the traditional market.

Keqiao District Science and technology park has been upgraded to a national science and technology enterprise incubator, successfully established a modern textile industry innovation service complex, Zhejiang (Shaoxing) foreign high-end talent innovation cluster area has been selected as the provincial "Academician's home" and the pilot project of international academic exchange center. At present, Keqiao District has seized the opportunity, explored boldly and actively practiced, We should do a solid job in the article of "talent + platform + industry", and strive to build a world-class modern textile industry cluster.

Building brands and cultivating top enterprises

With the introduction of innovative talents, the gathering of innovation elements and the construction of innovation platform, Keqiao Textile industry has become increasingly rich in innovation atmosphere. Many enterprises with strong ability of scientific and technological research and development, original design, management standards and other continuous innovation capabilities gradually emerge, becoming the "wind vane" leading the high-quality development of Keqiao Textile Industry.

Most of Keqiao Textile enterprises are small and medium-sized enterprises, which are the main body of the textile industry. They are important forces to stabilize employment, protect people's livelihood, promote entrepreneurship and innovation, maintain creativity and development toughness. Recently, the "14th five year plan" for the development of small and medium-sized enterprises in the textile industry has been released to support and guide the small and medium-sized enterprises in the textile industry to take the development path of "specialty, specialty and innovation". As a matter of fact, at present, Qinye knitting, Jima Liangsi, Zhongduo holding, Dongjin new materials, SHANGZHENG textile and other textile enterprises have been selected into the national textile industry "specialized and special new" small and medium-sized enterprise cultivation library, taking the lead in innovation ability and professional level.

In order to enhance the added value of the industry and promote the transformation and upgrading of the textile industry, Keqiao district is speeding up the construction of "Keqiao optimization" of the regional public brand of textiles, and has recently established a strategic decision-making advisory committee for the regional public brand of textiles. In July this year, the evaluation results of 2021 "Keqiao optimization" brand plan (fabrics) were announced, and 20 enterprises including Jinsheng textile, Jima Liangsi, Zhongduo holdings, Yongsheng industry and trade, and Dashu textile were successfully selected. Next, "Keqiao optimization" brand plan will continue to make efforts to strengthen the cultural connotation of the brand, continuously polish the quality base, jointly create a collective brand of Keqiao high-quality fabrics, and strive to build "Keqiao optimization" into a regional public brand of textiles with "domestic leading and international first-class".

Zhejiang Jinsheng Textile Co., Ltd. is one of the enterprises selected in the brand plan of "Keqiao optimization", which is the "national development base of differentiated polyester and viscose men's fabrics". In recent years, Jinsheng textile takes new materials as the breakthrough point, increases research and development investment, overcomes the problem that bamboo fiber fabric is not neat enough, and becomes the first enterprise in the world to apply bamboo fiber fabric to the field of suits. It conveys the company's new development concept of health, environmental protection and fashion from the aspects of bamboo culture, bamboo fiber antibacterial performance, fabric innovation points and application scope, For Keqiao traditional textile industry upgrade, contribute enterprise wisdom.

"Only the innovator advances, the innovator is strong, and the innovator wins." Under the background of the new stage and new pattern, Keqiao Textile industry takes science and technology as the core and fashion as the wing. Through the introduction of innovative talents, the establishment of innovation platform and the creation of regional brands, Keqiao Textile industry constantly improves the independent innovation ability of industrial enterprises, shapes new competitive advantages of the industry, and seizes the "bull nose" of high-quality development, To contribute more "Keqiao power" to the high quality development and construction of common prosperity demonstration area in Zhejiang Province.