Unlock The New Way To Play Chinese Valentine'S Day

As one of the most important traditional Chinese culture, the Chinese Valentine's day has attracted much attention with its romantic festival atmosphere and profound cultural heritage. For many years, red bean has carried forward the Chinese culture of the Double Seventh Festival through a series of far-reaching activities, and awakened the unique feelings of Chinese people for the Chinese Valentine's day. This year, red beans unlock more new ways to play for this traditional festival, playing the "Qixi" movement in the moving melody.

Love and love is the Chinese Valentine's day, cloud party staged fashion show. At 20:00 on the evening of August 14, the "lovesickness and love is the Chinese Valentine's Eve" cloud broadcast Theme Party of Hongdou Group was successfully held in Wuxi Taxus village. This year, Hongdou Group moved the Qixi Festival to online, and showed it live on Tencent video, Sina, Wuxi observation, Yangzi Evening News, zaker and other platforms, so that the audience can feel the charm of traditional Chinese culture in a special way of "cloud gathering, cloud party, cloud Festival", attracting tens of millions of fans to watch.

The party not only invited well-known singers to sing, but also made people see the fashion show. Red bean men's classic formal wear and popular co branded series, freely switch between business and trend, showing elegant taste between silk thread, showing upright posture in comfort. High quality fabrics are selected for the formal wear series. The three-dimensional tailoring is suitable for the body shape of the Oriental people, and the fine craftsmanship is used throughout the sewing process to enjoy the high-quality and comfortable experience; Great Wall IP series is jointly created by red bean men's wear and China Great Wall Research Institute, and is an internationally renowned designer Fabio Del Bianco guides the design and perfectly integrates the international aesthetic and traditional cultural elements through the design concept of technology and fashion.

12 hours of continuous live broadcasting, popular products triggered a rush to buy. Red bean Tanabata Festival is a real brand favorite powder season. This sumptuous "Chinese Valentine's Day" meal not only brings a refreshing audio-visual enjoyment to Hongfen, such as singing and dancing, walking shows, but also integrates the popular live broadcast into it, attracting more and more young people to join the festival Carnival in the form of keeping pace with the times.

Since August 12, red bean men's wear has started live broadcast of Chinese Valentine's day for four consecutive days to spend the Chinese Valentine's day together with Hong Fen. On August 14, Chinese Valentine's Day was broadcast continuously for 12 hours on wechat applet and shaking tone platform. Eight anchors joined hands to broadcast the live broadcast. All kinds of comfortable products were available in the four seasons. Red envelopes, lucky draw, second kill and other welfare power favoured powder ignited the heat of Chinese Valentine's day. The number of watching small programs exceeded 100000, and the co branded down jacket triggered a rush to buy. Red bean men's Eve live broadcast will continue the offline high-quality shopping experience to "cloud", shorten the distance with users, and create a new experience of celebrating Chinese Valentine's day through live broadcast.

Looking for the most beautiful love story, embarked on the love seeking journey in the ninth year. For a long time, red bean has always been with the original intention, love oriented and love oriented. It is committed to transfer the emotional details of the traditional Chinese Valentine's day culture to people of different ages, regions and identities in a more modern and diversified way, so that the culture can be inherited and carried forward, and the emotion can be expressed and cherished. Since 2013, red bean men's wear has held a series of activities "looking for the most beautiful love story" every year to encourage everyone to wake up, express and appreciate love.

This year, red bean men's wear once again embarked on a love seeking journey, and jointly with Jiangsu Satellite TV's "news eye" program, it launched "red bean · the story of finding the most beautiful love" to tell the story of love. In these warm stories, there are volunteer teams formed spontaneously to help more than 120 families reunite, couples work together to fight the romantic economy, young people born after 00 use sign language to build a communication bridge for hearing-impaired people, and angels in white who stick to love and responsibility on the front line of the war. Therefore, there are smiles and tears, courage to fight side by side, and concern about a phone call in the middle of the night. These stories come from the lives of tens of thousands of ordinary people, with the Enlightenment Given by life, flowing with the warmth of love, imbued with love, engraved in the most beautiful time.