Post Epidemic Situation: Analysis Of Fast Fashion And Luxury Brand Market

Sweeping away the shadow of the epidemic in 2020, major luxury brands will be reborn in 2021, ushering in new performance. Compared with the period of the epidemic, the performance growth is certain. What about before the epidemic? Are luxury brands growing or falling behind after the epidemic?

　　 Prada group's revenue in the first half of 2021 is 1.5 billion euro

On July 29, prada Prada, a famous luxury brand, released its performance report for the first half of 2021. In the half year ended June 30, prada group's sales revenue recorded EUR 1501 million (Unaudited), an increase of about 60% compared with EUR 938 million in the same period of the previous year. This year, the group's net income was 97.24 million euro, compared with the group's loss of 180 million euro in 2020, which realized turning loss into profit.

It is worth noting that Prada's performance this year is slightly lower than that of EUR 1.570 billion in 2019 before the outbreak. Among them, the European market sales fell by 30%. However, the American market rose by 53%, while the Asia Pacific market rose by 35%, which pulled back some achievements to a certain extent.

In terms of brands, prada sales increased by 85.6% compared with last year, slightly lower than the level in 2019; Miu Miu was also significantly lower than that before the outbreak.

　　 Kaiyun group's revenue in the first half of the year was 8.047 billion euro

In the first half of the year, the parent company of Gucci, Kaiyun group, saw a year-on-year increase of 49.6% to 8.047 billion euro, and its net profit soared by 159% to 1477 million euro. In addition, the performance in the first half of this year also exceeded the 7.638 billion euro in 2019 before the outbreak.

Gucci, which accounted for the highest proportion of sales, surged 45.8% to 4.479 billion euros, still slightly behind the 4.617 billion euros in 2019 before the outbreak. Saint Laurent surged 53.5% to 1.045 billion euros, better than the same period in 2019. Baodiejia not only achieved a strong growth of 40.6% compared with the period of the epidemic, but also increased by 28.9% compared with that before the epidemic.

　　 LVMH's first half revenue of 28.7 billion euro

Compared with other luxury groups, LVMH, the world's largest luxury group, achieved much more in the first half of the year. In the first half of 2021, the group's revenue soared 56% to 28.7 billion euros, a 38% increase compared with the same period in 2019 before the outbreak.

The growth of the group's performance is mainly due to the fashion and leather goods division of LV and Dior, which is the core brands of the group. The performance of the Department is much higher than that before the epidemic, with sales increased by about 33% compared with that in 2019.