Forecast And Analysis On The Market Scale And Development Trend Of Sports Shoes And Clothing In China In 2020

With the enhancement of health awareness and the prevalence of sports ethos, the scale of sports population and sports industry has increased significantly. The demand of consumers for sports shoes has continued to increase, and the market demand for sports shoes has increased rapidly. Data shows: in 2019, China's sports shoes and clothing market size is 45.95 billion US dollars, with a year-on-year growth of 12.6%. However, the per capita retail sales of sports shoes and clothing are only 1 / 12 of that in the United States and 1 / 5 in the United Kingdom and Germany. With the promotion of urbanization and the increase of per capita income, the retail sales of sports shoes and clothing per capita in China has at least 5 times of room for improvement. China's sports shoes and clothing market has a large scale and high growth rate, but the per capita consumption is at a low level.

Data source: Euromonitor and China Business Industry Research Institute

Development trend of sports shoes and clothing industry

1. The trend of specialization is obvious, and the separation mode of brand operation and manufacturing has become the mainstream mode of the industry

In the process of socialized mass production, market specialization is the inevitable trend of development. At present, the major brands of sports shoes, especially the world's leading sports brands, focus on building brand value, product design and marketing system construction, and entrust the production and manufacturing of shoes to professional manufacturers. In the trend of specialization, the manufacturers of sports shoes and brand operators of sports shoes are interdependent. The marketing of a new product needs the joint efforts of brand operators and manufacturers.

2. Famous brand operators prefer to cooperate with large-scale sports shoes manufacturers

Well known shoe and sports brand enterprises have strong profitability, and their supplier selection includes not only the manufacturing cost, but also the development and design ability, product quality and timeliness of delivery. Only large-scale sports shoes manufacturing enterprises can meet the comprehensive requirements of well-known brand operation enterprises in all aspects. In order to reduce the difficulty of supplier management, they focus on brand building, operation efficiency and product design And marketing, brand operators are more inclined to cooperate with large professional manufacturers of sports shoes.

Moving to the national and regional sports shoes manufacturing resources

Sports shoes manufacturing industry is a labor-intensive industry. According to the trend of global production capacity transfer, the center of global footwear industry is constantly moving to countries and regions with rich labor resources. At present, the footwear industry is shifting to Southeast Asian and South Asian countries such as Vietnam, Indonesia, Myanmar, India, etc.

4. Sports shoes products emphasize function, fashion and environmental protection

With the improvement of people's income level and quality of life, the concept of consumption has gradually changed. Function, fashion and environmental protection have become important factors for consumers to buy sports shoes. In recent years, consumers pay more and more attention to the health and environmental protection of footwear products. Green environmental protection and sustainable development require sports shoe manufacturers to take corresponding environmental protection measures, including the selection and development of shoe materials that meet the requirements of environmental protection, and the improvement or development of new technology, such as improving the bonding and spraying process.

5. The automation degree of sports shoes production has been improved

The production process of sports shoes is complex. There are hundreds of main shoe shape processes. There are different radians, heights, lengths and widths in different parts. The main raw materials, such as cloth, leather and rubber, are soft and elastic. Therefore, they mostly rely on manual operation, and automation is difficult. However, with the continuous rise of labor costs and the rapid development of industrial automation, the degree of automation of shoe-making industry is also constantly improving.