Fashion Brand Continues To Make Efforts To Diversiform Materials To Achieve Environmental Protection.

Environmental protection and sustainable fashion (Sustainable Fashion) has always been a topic of concern for the entire fashion industry. More and more fashion products that are available to meet the needs of consumption have also brought about a sharp rise in environmental costs and social costs. For the fashion industry, the practice of sustainable development is not only a public interest in protecting the environment and reducing waste of resources, but also an important business strategy to promote industry innovation, create value and impress the new generation of consumers.

　　 Old clothes recycling plan

No.1

Zara

Zara launched the Join Life environmental protection series for the first time in September 2016, which is mainly made from recycled materials and sustainable raw materials.

　　 No.2

H&M

As the first fashion company in the world to implement the old clothes recycling program, H&M has been recycling the old clothes worldwide since 2013, reducing the environmental impact of textile waste. And in collaboration with WWF WWF for environmental protection, China and WWF China opened the ecological protection project of Changzhou Industrial Park in China.

　　 H&M recently upgraded the plan. 57% of all materials used by the group in 2018 were renewable or other sustainable sources.

　　 Stop using fur.

In the fashion circle, the campaign against fur and animal protection is also ongoing. Up to now, many brands such as Chanel, Coach, Burberry, Versace, Micheal Kors, Gucci, Armani have joined the international zero fur alliance, announcing that they no longer use animal fur.

　　 No.1

Lacoste

Last year, Lacoste launched the "Save Our Species" series of limited Polo sweaters in collaboration with the International Conservation Union (IUCN). The brand logo crocodile Logo has been replaced by 10 endangered animal designs. The number of each Logo's Polo suits corresponds to the total number of these animals, and a total of 1775 pieces have been issued.

　　 No.2

Stella McCartney

British fashion brand Stella McCartney is the same brand of designer Stella McCartney. Influenced by her mother, Stella McCartney is keen on environmental protection, and is a vegetarian. Her brand is deeply rooted in sustainable design concept, and is also one of the sustainable representative brands in the industry. Not long ago, Stella McCartney released a new 2019 autumn and winter advertising blockbuster. The brand increasingly stressed the concept of environmental protection and appealed to the public to pay attention to the issue of climate crisis.

　　 In this advertising blockbuster, with the picturesque Welsh coast as the background, the models are dressed in colorful costumes, echoing the lush scenery of nature. Clothing materials are also mainly organic cotton, artificial fur and sustainable viscose fiber, and continue to be consistent with the theme of eco-environmental protection.

　　 Cancel the use of plastic material

No.1

Burberry

In August, the British luxury brand Burberry launched a series of coat capsules made of recycled nylon fabric Econyl. There are 7 products in the capsule series, 5 for women's wear and 2 for men's wear. ECONYL is a regenerated nylon fabric developed by Aquafil, a manufacturer of nylon yarn in Italy. Raw materials come from fishing nets, fabric waste, carpet floor and industrial plastics, etc.

　　 No.2

Ralph Lauren

Ralph Lauren has recently launched 100% recycled materials and 100% recyclable Earth Polo series. Each of the Polo shirts is made of about 12 waste plastic bottles. There are four kinds of colors, deep blue, light blue, green and white, and these four are the colors of the earth from overlooking space.

　　 No.3

Pangaia

The new brand Pangaia is a team of scientists, technologists, artists and designers. They all have a common mission to create a wardrobe that can be regenerated and replaced by existing environmental pollution resources.

　　 The brand is released "sustainable wardrobe series", which includes T-shirts, hoodies, sports pants, hats and other single products. But unlike ordinary clothes, these products are made from recycled materials and plastic, and are made from pure natural plants. And each product is sold with TIPA packaging, which is a plastic substitute, and can be completely degraded after 24 weeks without needing to be placed in the compost bin.

　　 All kinds of brands' investment in environmental protection must be a long-term strategy. It is foreseeable that more manufacturers, designers and brands will join the "sustainability" environmental force in the future.