Us Online Underwear Brand Thirdlove Gets $55 Million In New Investment

A few days ago, ThirdLove, the Internet underwear brand, said that the company had obtained a new investment of $55 million jointly funded by LVMH's investment company L Cartterton and angel investor Anne Wojcicki.

It is understood that ThirdLove was founded by Google's two former executives in 2013, and its brand is very focused on diversity and inclusiveness.

ThirdLove currently offers 78 different sizes of bra, cup size AA~I, and a unique half size cup bra. The brand positioning is able to meet the needs of women of different shapes and sizes.

Heidi Zach Zak, co-founder and chief executive of ThirdLove, said the company will use the new money to help expand the company, including expanding its size, style, products and technology, and providing ThirdLove underwear for more women.

ThirdLove hopes to convey the brand meaning of "love oneself and more confidence" to women through rich product categories, and challenge the tradition of women's slim and perfect body in the underwear industry.

At present, ThirdLove has more than 350 employees and is regarded as a strong competitor of American underwear giant.

Although the company is still dominant in the underwear market, it is losing customer stickiness recently.

It is worth mentioning that Lori Greely, a former CEO of Lori Greeley, is also one of ThirdLove's investors. She said: "ThirdLove breaks the Convention of underwear industry and designs the concept of wearing comfortable fit. It really meets the needs of modern women for fashion and functionality of bra."