To Win The Chinese Market Nike And Push The New Year'S Shoes

In January 17th, Nike joined the Jordan brand and Converse jointly launched the limited CNY (Chinese New Year) series of products on the market.

At present, this series of shoes and accessories accessories products are now being sold through Nike.com, Nike SNKRS APP (Nike sole shoe Association) and designated retail outlets.

This year, the inspiration of Nike CNY series design is originated from the traditional Chinese "Bai Jia" combination. Through the traditional Chinese geometric stitching quilting pattern and mosaic pattern with twelve zodiac images, the past CNY product design is presented on several classic shoes.

It is noteworthy that this is not the first time Nike has launched Zodiac element shoes for Chinese consumers.

In 2009, in the year of ox, Nike launched Nike Air Max1 with patent leather material on the heel. This element is also used in the tongue of this year's Nike Air Max 98 CNY shoe.

In the snake year of 2013, Nike introduced the Nike Air Force1 shoes with artificial snake skin material, which is used for different components of this year's Nike Air Max 98 CNY vamp.

In order to echo the beautiful meaning of the twelve zodiac animals, Nike, Jordan brand and Converse have assembled 12 different Chinese zodiac signs, athletes, artists, designers and artists from different fields.

Referring to the traditional twelve zodiac sequences, they are: Lu Pingyuan (mouse), Liu Xinxia (ox), Hilary Tsui (tiger), Wu Yibing (rabbit), Ouyang Nana (Dragon), Wang Dalei (snake), Huang Xu (horse), sheep (sheep), Monkey (monkey), chicken (chicken), dog (dog), pig (pig).