Analysis Of The Future Development Trend Of Chinese Maternity Garment Industry

According to the world clothing and shoe net, the implementation of the comprehensive two child policy has also enhanced the desire of Chinese families to give birth, thereby stimulating the pregnant women.

Industrial market demand.

The total retail sales of Chinese maternity clothing will reach 37 billion 640 million yuan in 2021, and the annual compound growth rate will reach 13% in the next 5 years.

In the future, Chinese maternity dress products will become more and more abundant.

The level of positioning is clearer.

The pregnant women's clothing industry will usher in a new period of rapid growth in the future, benefiting from the sustained and steady growth of China's economy, the increase of residents' disposable income, the adjustment of the national fertility policy and the popularity of the concept of professional birth.

According to Frost & amp; Sullivan data, the total retail sales of Chinese maternity clothing increased from 13 billion 360 million yuan in 2012 to 20 billion 420 million yuan in 2016, with an average annual compound growth rate of 11.2%.

The total retail sales of Chinese maternity clothing will reach 37 billion 640 million yuan in 2021, and the annual compound growth rate will reach 13% in the next 5 years.

The original sales channels of the Chinese maternity garment industry are dominated by offline stores. With the application of Internet, big data and cloud computing, many pregnant women clothing enterprises have set foot in e-commerce. With the power of the Internet, they enrich the sales channels and tap potential customers, and create a three-dimensional marketing mode that combines online and offline.

The future development trend of Chinese maternity garment industry will be the following four points.

1, product line is gradually enriched, brand positioning is more clear.

With the constant changes in the consumption preferences, aesthetic standards and purchasing power of pregnant women, the demand for styles and brands is gradually diversified.

At present, maternity clothes are no longer confined to traditional forms such as radiation protection clothing, outgoing clothes, home leisure and lactation clothes, underwear and so on.

The concept of casual wear, sportswear, sportswear, dress and so on has been launched, which greatly enriched the shopping choices of consumers. Pregnant women clothing enterprises have begun to operate more brands, and each brand has set its own market positioning, aiming at different purchasing power level, brand and style preferences of consumer groups, so as to achieve precise marketing.

2, the competitiveness of high-end brands will continue to increase, and market concentration will continue to improve.

After more than 20 years of development, pregnant women's clothing industry has emerged as brands that are deeply rooted in people's hearts, such as October Mommy, happy house, Hui Bao, Tian Xiang and Qi Ni. However, most of the brands in the market are still poorly identified and their products tend to be homogeneous.

According to Frost & Sullivan statistics, the market share of the top five brands in 2016 was only 5.8%.

In the future, with the gradual popularization of professional conception of maternity, the further penetration of fashion trend and the improvement of consumer purchasing power, the high-end brands will be more popular, and the overall competitiveness will continue to grow, and the market concentration will continue to improve.

On the one hand, many pregnant women clothing enterprises are constantly increasing brand building efforts, while paying more attention to product quality assurance, functional innovation and fashion elements integration. Consumers are willing to pay higher premium for these excellent brands. On the other hand, with the overall growth of residents' income, consumers are concerned not only with rational factors such as product design, safety, quality, function, after sale service, but also to the superior, high-end and other perceptual experience brought by brand consumption, and to pursue the comprehensive enjoyment of material and spiritual.

3, the industry's overall innovation and design capabilities will continue to improve, fashion elements will gradually integrate.

With the upgrading of consumption concept, the requirement of young pregnant group for pregnant women's clothing is not only about comfort and functionality, but also about product quality, beauty and fashion.

In the future, the pregnant women's clothing industry will increase the input of innovative design, enhance the fabric R & D technology and functional design, and inject more fashion ideas and popular elements to satisfy the pregnant women's pursuit of beauty and fashion.

4, sales channels will shift from offline to offline.

Before the birth of e-commerce, the traditional retail industry, including pregnant women's clothing, overly pursued the number of commercial lots and shops, which restricted the scale development of the industry to a certain extent.

The rapid development of the Internet, especially the mobile Internet, brings new opportunities for the development of the maternity garment industry.

The Internet has the advantages of high efficiency, intensive, convenient, wide audience, and no time and geographical restrictions. It meets the needs of buyers and sellers across time and cross space.

With the development and application of technology such as Internet, big data and cloud computing, there are not only the original network brands such as Jing Qi, Yan run, etc., based on the electronic business platform, but also a large number of traditional pregnant women's clothing brands have introduced e-commerce sales channels.

In the future, the sales channels of the pregnant women's clothing industry will be further pferred to the online, so as to realize the organic combination and mutual promotion of online and offline businesses.

More interesting reports, please pay attention to the world clothing shoes and hats net.