Will Physical Stores Turn Up In 2017?

When everything is quiet, there will be strong new life nurtured. It will lead the next round of recovery.

Great opportunities are inevitable in the great depression.

In this era of uncertainty, all kinds of reversals will happen at any time.

For example, in the era of PC, Taobao has changed the lives of department stores, and Jingdong has sold electric appliances stores. Tmall supermarkets have sold their stores! But in the mobile Internet era, they have been reduced to traditional businesses. Recently, more and more counterattacks on physical stores have been made.

Turning one:

90, 00 after the big era of consumption, new opportunities for the entity store

The comfortable family environment makes the Chinese younger generation of money weak, preference for advanced consumption, strong ability to accept new things, more adaptable to the mode of mobile interconnected consumption, and more interactive experience.

Clothing: the pursuit of brand personality, highly Internet.

Food: pay attention to characteristics and experience, and focus on fast fashion consumption. Both appearance and quality, brand awareness, travel: yearning for freedom, spending power is limited, but love tourism, entertainment: Super entertainment ability, willing to accept new ways of entertainment.

Nowadays, after 90 and 00, the preferences and habits of consumption have been greatly different. That is the best time for the rise of counterattacks.

Turning point two:

Ma Yun eight times a year overweight entity business

This time Ma Yun has made up the core of the real business, adding six times a year, from Hai Tao supermarket to O2O's fresh supermarket, to a coffee shop, to Peng Xin's experience shopping mall, and then to buy KFC.

After putting forward the concept of new retail, Ma immediately set out a new retail store belonging to Tmall: try the clothes room, the whole shop occupies nearly 2000 square meters, Tmall sells 100 hot clothing, shoes, bags and cosmetics brand, and designs 5 high value theme areas.

At the end of last year, Wade, a regional super businessman in Sanjiang, was recently cooperating with one trillion.

Perhaps, Ma's increase in real business is just the beginning.

Turning point three:

Takeaway mode allows substantial increase in physical stores

Businesses are helping to increase their revenues. The original store has greatly expanded the scope of its business, and has increased its business volume and even doubled its number of stores.

Whether it's a roadside store or a shopping mall, they are standing on the same running line. The click count is the word of mouth value.

Today, 70% of the profits of some businesses come from mobile takeaway orders.

Moreover, more and more businesses, more rational operation, do not fight low prices and discounts, but through the takeaway platform to online traffic into the line, but increased the profit of the physical store.

Turning point four:

With the explosive growth of shopping malls, the best period for the development of physical stores is coming.

In the past 3 years, Wanda has opened up 50+ sites, and has worked with the provincial government to win a large list of cities and cities with three or four consumption levels.

For example, Shanghai opened nearly 30 shopping malls in 2016, and this year it is expected to open up to 58, which is the era of full-scale commercial real estate growth.

The government likes to work together to operate business circles. Nowadays, more and more shopping malls and businesses have more choices.

Turning point five:

There are more and more sub brands, and good brands are rising collectivize.

Now in China, domestic catering group has become a new force for the rise of physical stores.

For example, the 17 Deputy cards of grandma's house, banquet in West Lake, stove fish, crossing, Chai Tian West Point, pot 2, uncle 5, three thousand foot noodle shop, bar bar, steaming youth, pot hall, you don't go, feed and pull noodles, the distinctive Restaurant Deputy cards have been opened to the market, and gradually win the future.

There are many fast fashion brands in the retail sector, such as the 9 sub cards of Inditex (ZARA parent company), the 6 sub cards of H&M, and the sub cards for the market segments. The cross-border cooperation has praised more popularity and has gained a better development opportunity through the channel and influence of the main brand.

Turning point six:

Entity store scene revolution has arrived

Do you remember Taipei's cold, bright, blind, and lucky sentry home?

Remember, McDonald's made five star dishes in Guangzhou in order to wipe out junk food four words?

Remember the little sheep that had taken the vegetable forest and the meat hill?

Do you remember the movie restaurant that Huang Xiaoming opened in Beijing?

Remember, brush out the new value of baozi shop, play the feelings of the peach garden Dependents Village and Gan their food?

Do you remember that Jiangnan Feng + literary fan + Xiao Qing KFC "Original+" concept restaurant?

Globally, catering is launching a new revolution of green, scenes, feelings and minimalism.

Turning point seven:

The State Council promulgated the "opinions on promoting the pformation and pformation of physical retail".

The country is also promoting the upgrading and upgrading of retail, and the era of new retail is facing opportunities and challenges.

It is guiding the pformation of traditional sales places to social experience, family consumption, fashion consumption and cultural consumption centers.

Cultivate a new market main body that integrates and develops online and offline.

We should revitalize the existing commercial facilities resources in a market-oriented way, reduce the leased behavior of public property shops, and effectively reduce the rental of shops.

We should relax restrictions on decorating and decorating shops on the street, and abolish the examination and approval procedures for unnecessary renovation of shops.

At the same time, create a fair competition environment under the online and offline tax environment.

Turning point eight:

Electric business death list announced, entity business ushered in the best opportunity to rise.

The cost of electricity providers is getting higher and higher.

The electricity supplier has been developing rapidly for many years. The cost of the electricity supplier has been no less than that of the physical store: artificial 11%, Tmall point 5.5%, promotion cost 15%, express 12%, after sale 2%, financial cost 2%, water and electricity rent 2%, plus tax, if there is no gross profit margin above 50%, the electricity supplier simply can not continue to operate.

Not just the traditional electricity providers, the vertical electricity supplier is experiencing a big escape, and 2016 of the more than 40 electricity providers have gone bankrupt.

The operation cost of the electricity supplier is increasing substantially, but in view of the fact that the real estate business has already been a common understanding of lowering the rent. In the past two years, even the landmark shopping centers are following the trend, giving more discount to merchants, and there are many top shopping malls such as Hang Lung, Huarun and Ruian.

Turning point nine:

The successful reversal of physical bookstore is just around the corner.

2016 is the turning point of China's physical bookstore. The physical bookstore is becoming a fashion again.

Cheng pin, Fang Fang, Zhong Shu Ge, Sisif, the sky city of cat, MUJI bookstore, Xinhua book set, Yan Ji, Volkswagen bookstore, one-way street, together, first saw the study, between the lines, led the change.

The new physical bookstores have regain the younger generation.

They may not buy many books in the bookstore, but they can drink coffee chat in the bookstore, buy Stationery and create goods, and even bookstore as a fashion landmark to "pilgrimage". It is also the location of the city's public space and culture salon.

Turning point ten:

The display value of offline shops is increasingly valued by local businesses.

The value of the display experience of the entity store is becoming more and more important. It has become a favorable weapon for the breakthrough of the brand development.

There are businesses directly open experience shop, only to train the next generation of brand consumption and emotional communication, and even businesses directly shop down to create experiential offline fitting experience shop.

Tmall big and Dangdang, must open a physical store, the core is to let consumers experience more new products to promote online sales.

Dangdang's first store in Changsha, the 1200 party, plans to open 1000 in 3 years.

It shows that the growth of online customers is likely to be a bottleneck for the electricity providers.

Turning point Eleven:

Competition among Chinese commercial developers is intensifying. More brand developers are willing to reduce rent for good brands.

China's commercial real estate, more than 30 foreign-funded commercial real estate developers and more than 40 domestic commercial real estate developers have established a mature business management team. These ten years are more important.

In 2016, 480 shopping malls were opened in the whole country, and more than 900 exploded this year.

Nowadays, more and more developers are willing to use the flow of people and their influence to change their rents in order to get long-term growth and overall valuation.

Turning point twelve:

The online and offline shuffle is coming to an end, and the rise of Japanese stores is just around the corner.

Under the background of global vision, there are too many benchmarks to learn, and there are too many counterattacks.

Japan has also seen a recession in the real estate sector, but after several years of adjustment, it has stabilized again.

China's six year shuffle shop is drawing to a close. The climax of the store has passed.

A lot of changes or adjustments or heavy efforts after international acquisitions.

Even China's department stores have risen to counter attack, and the Parkson City Plaza, which is popular throughout China, is a turning point.

In fact, Japan has also had a decline in physical stores, but after a few years of adjustment, it emphasizes more on humanized detail services, artisans' quality extension, more intimate infrastructure, quality supremacy, unique selling points, and after-sale services that are invincible in shopping malls.

Turning point thirteen:

Craftsman spirit, scene, fast fashion, feelings, details and services are becoming more and more labels.

In the era of mobile Internet, consumers' consumption preferences and pursuits are reflected in the real click through rate.

The most popular pformation direction of this year's store is Japanese style craftsman spirit, or interesting or emotional scene experience, which meets the fast fashion of public demand, as well as details and services.

These elements are increasingly used in the physical store development system, and now they have become counterattack labels.

Turning point fourteen:

The government promotes entrepreneurship and supports the rise of physical stores.

In 2015, China registered an average of 11 thousand and 600 new businesses per day, generating an average of 8 companies per minute. This may be the biggest entrepreneurial boom in human history.

A large proportion of them chose to start their own stores.

The wave of entrepreneurship in 2016 will continue because this is the general trend.

Today, the process of opening stores and government approvals are simplifying, changing business to helping businesses reduce burdens, and fans and influential store brands are more likely to get all kinds of capital support and help expand.

Many retail executives and managers choose to start their own businesses in this wave of entrepreneurship. Even young people who have just graduated from the community can invest in cafes.

Commercial real estate entrepreneurship is quietly changing the rules of competition and game.

Turning point Fifteen:

In the new middle age, culture, innovation, experience and feelings are equally important.

The price advantage has always been the core of the business entity, but now there are more and more families in the middle class. The Internet links the whole world. Chinese mothers who have painted gold have started to travel abroad.

In the past two years, the most popular commercial real estate products are Yueyue City, Taigu Li, Xinguang Tiandi and Cheng pin series. After that, Huarun set up a "9 Platform" in the Mixc, Zhengzhou, attracting young people with creative shops, handmade clothes, tidal clothing, ornaments, skateboards, animation and fun shops.

Lu Jin and another city's spade Queen's streets are full of excitement. Fuzhou's sunshine world has created a small and refreshing temperament of the 10 thousand party, and even the rainbow has opened a shopping mall in Shenzhen, 3019.

Today's physical business is the humanities, innovation, experience and feelings, which is what consumers really need at the moment.

Turning point Sixteen:

ZARA can be the richest person in business, and the owner of the company will start a new business trend.

Amancio Ortega, the boss of ZARA this year, was once the world's richest man and was worth 3 Ma Yun.

Inditex's brand is enough to attract gold by ZARA.

Telling global investors is that commercial real estate retail still makes big money. You can't just be too low.

Wanda projection academy, children's playground, green land to invest in Hai supermarket, Fosun investment in Germany fast fashion Tom Tailor and Malaysia food secret, which is China's consumption potential and future growth potential, and has the opportunity to make more money like Amancio Ortega.

Turning point seventeen:

Behind a large number of stores is a strong rise of a new local brand.

As we all know, a few old brands have closed 10000 stores in 2016.

But we should know that behind the closed stores, more emerging brands are rising vigorously.

Retail, the local fast fashion hot wind, UR, MJstyle in massive counterattack.

The local designer brand and the emerging trend brand are also attracting attention and constantly occupy more market share.

This is the year when the local fast fashion restaurant and star store have risen. In recent years, more than a dozen families, including grandma's, Xiao Nan, Su Zhui, Pangu catering, 57 degree Xiang and seabed fishing, will have the chance to become Yum's global catering group.

Turning point Eighteen:

Internet users in the world are pforming their stores.

Last year, Amazon opened its first physical store, which is located in the shopping center of University Village in Seattle, USA, covering about 511 parties and placing 5000-6000 books. This is the first time in 20 years.

It is also the general trend of the future popular electric business.

Nowadays, several popular e-commerce providers in Europe and the United States rely on the rise of e-commerce.

Nasty Gal, ModCloth, Warby Parker and Bonobos in the US have accumulated the reputation and original accumulation on the Internet, and have developed the strategy of developing the entity experience shop online.

Many high street brands in the UK are also the same.

Turning point Nineteen:

The new O2O business model with the same price will weaken the competitiveness of e-commerce providers.

The real economy is not defeated by the electricity supplier, but is defeated by itself.

The traditional brand of online sales is better.

Price advantage is the key factor, so as long as we can't get the same price on line and line, entity businesses will be defeated by themselves.

Nowadays, there are more and more successful cases on the same line and the same price.

Or UNIQLO, if the 2014 UNIQLO's popularity in Tmall prompted a fast fashion to enter Tmall, then the 2015 O2O mode of online and offline parity will be adopted by more entity stores next year to promote the pformation of the physical retail business mode.

Turning point twenty:

Physical store's new cross-border approach to promote the rise

In the background of Tesco's launch of China, Carrefour is not as good as before, and RT Mart opens up shop mode, there is a Chinese local supermarket, Yonghui 2016, which has opened 231 stores and is opening up counter attack mode in an all-round way.

Yonghui currently has 8 innovative projects: Salmon workshop, dragon workshop, box ox workshop, wheat workshop, Yongyue Hui, life kitchen, healthy living organic Pavilion, waiting for the flower flower Museum.

Yonghui is building "supermarket + restaurant" cross border mashup to attract customers. Even today's capital has invested 460 million of Yonghui's cross-border subsidiaries.

Turning point twenty-one:

The black technology era of the store has arrived.

Amazon launched the latest black technology convenience store. You can take it directly without queuing. You just need the phone to start Amazon Go app. All the items you take will be automatically added to your virtual shopping cart. After the customer is away from the store, the sensor will automatically notify the system and pay the price automatically after the goods are taken away.

Adidas has joined hands with Intel to launch a number of shelves - Virtual shoes wall. By designing a device with touch-screen and 3D rendering effect, it can display more than 2000 shoes in the Limited store space. Not only can it be selected, it can also place the order directly.

The largest beauty retailer in the world is also using a lot of "black technology" to increase store experience in North American stores.

The 12 workshops are equipped with Wifi, USB interface, iPad and other electronic devices, which can be used for the consumers to watch the beauty teaching video and find their favorite products in a short time.

There is also an exclusive sensor to facilitate customers to experience 18 fragrances.

Turning point twenty-two:

More international brands enter the major shopping malls in China, and enhance the competitiveness of real businesses.

Take

In the past 02 years, it has gradually changed the values of the Chinese people and accumulated word of mouth. In the past 0708 years, it has become a subversive industry.

The real explosion occurred in 11-13 years, rapidly sinking two or three lines of cities, opening up stores and occupying the market.

In recent years, A&F, SPAO, Forever21, TOPSHOP and Old Navy are making great efforts to enter the fast competitive fashion brand.

Bebe, &Other Stories, Urban Outfitters, Victoria's Secrect Pink and Miss Selfridge of many fans around the world are also planning to enter the mainland market.

Turning point twenty-three:

Physical stores are changing, and in fierce competition, they will not move forward.

Starbucks was once attacked by COSTA and a dozen cafes. But the change is in the moment. The theme store model, which is designed for comprehensive change and more sentiments and experience, is gradually being recognized again.

You can't learn famous products, not just imitation and low price.

It is the core competitiveness to see its mobile internet marketing, design and display merchandise selection, joining mode and pattern courage.

In less than two years, 1100 stores have been opened, and revenue reached 5 billion last year.

Take a look at today's Yonghui boutique supermarket Bravo TH, which displays the value of the face, and strictly controls the price advantage under the logistics control. The food and beverage outlets in the outfield are not paying the price. Wanda, Longhu and Zhengda are all in love with a dozen old brand stores.

Turning point twenty-four:

The new way of operation of real business is to welcome consumers again.

More and more shopping malls are opening up new operation methods of subversive experience.

Last autumn, K11 opened the wheat field in Shanghai.

Here, there is not only the artistic innovation that makes people memorable, but also the recollection of the most innocent memory and the most honest feeling.

Not only foreign commercial real estate developers, but also domestic investors.

Recently, the Mixc, Chongqing, moved Jiangnan into the shopping center, using the black tile, white wall, brick and wood structure to interpret classics.

The launch of too many experience activities is bringing the shopping malls to the new generation of consumers who are paying attention to their feelings.

Turning point twenty-five:

More and more stars have already opened their own stores.

Han Han was delighted to meet your restaurant, Quan Ren's Sichuan hot pot, Angelabably's baby cafe coffee shop, Hsu Chi's KIKI restaurant, Gao Yuanyuan's peach restaurant, Joker Xue's superior string of string of fragrance, Jay Chou's French style, Japanese food, northwest wind restaurant... Is subverting the catering industry.

Edison Chan's JUICE, May's STAYREAL, Jay Chou's PHANTACI, Show Luo's STAGE, JJ Lin's SMG, Li Chen and Willber Pan's NPC and Chang Csun Yuk's WNP are subverting traditional fashion shops.

Over the past few years, celebrities have opened up the real estate business, the commercial real estate sector, hundreds of star venture capital shops are rising in the mainland, becoming an important shopping mall tool.

Turning point twenty-six:

After the reshuffle of entertainment industry, emerging brands are rising vigorously.

With the pfer of the main shopping center to 80 and 90, the consumption habits are quite different. In the past, the KTV format, which was regarded as a drainage tool for shopping centers, has basically come out.

Today, the new generation of consumers has turned to a more extreme pursuit of experience formats.

The emergence of new technology has made the entertainment industry a major reshuffle.

KTV, which has been popular for many years, is slowly fading out of the stage, and is about to end its golden age.

Sports hall, theme park, VR, sanctum, oceanarium, large amusement, flying experience hall, zoo, performing arts theater and haunted house have sprung up.

Turning point twenty-seven:

The three squirrel shop is more profitable than the electricity supplier.

Even the three squirrels that rely on the rise of the electricity supplier are quietly making efforts in the physical store, and have already burst out that physical stores actually make more money than electricity providers.

At present, the average daily sales volume of the store in Wuhu, Anhui is up to 150 thousand yuan, and 50 thousand people enter the shop every week.

A 300 square meter snack bar, which does not emphasize the function of buying and selling, emphasizes the experience and interaction. It can also hear the song of the two yuan singer Luotian according to the store, and the theme of the forest theme store. There are also 1/3's leisure seats and bars in the shop, and the elements such as big trees, wooden houses and other forest filled elements are displayed.

Unlike other snack bars, there is a little squirrel story in every series of packages.

At present, three squirrels plan to open 100 physical stores in 2017, opening up a new offline experience counterattack mode.

Turning point twenty-eight:

The new strategy of the State Council to boost domestic demand

Premier Li Keqiang emphasized that many times in 2017, it was a year of structural adjustment, inventory expansion and domestic demand expansion.

Pushing forward the support system, pforming external demand into domestic demand, and pforming consumption into consumption are the core of development.

And consumption pull power growth mode.

The second child policy, moderate tax reduction and new rural strategy are all ways to expand domestic demand. Such policies will grow more and more in 2016, which will help families grow larger consumption cakes.

Turning point twenty-nine:

The government has realized that electricity providers are cracking down on the rise of the real economy.

Double 11 is a huge loss economy. Vicious competition leads to the era of no profits for Chinese retailers. The production workshop extrude the dominant industries, and the electricity providers are destroying the consumption and destroying the extra consumption brought by the street itself.

Is this the fault of the electricity supplier? It is not true that this is the general trend of global development. It is only that China's subversion is more violent and its competition is more ruthless.

But it is undeniable that the electricity supplier has a real impact on the real economy, which is felt by all.

The proportion of online counterfeit products is far greater than expected. Recently, the programme has been on the stage recently, and its contents are shocking.

Turning point thirty:

The government has already restricted the purchase of goods, and has promised to lower the import tax by 2017.

Prime Minister Keqiang recently mentioned the purchase of real estate when he talked about the rise of the real economy. In recent years, the rapid growth of purchasing agents has contrasted with the slight weakness of the real economy.

China's scale of 100 billion yuan a year can not be overlooked.

Therefore, the obvious change is that the purchasing agent policy is being stepped up. There are more and more malicious tax evasion and tax evasion by legal sanctions.

At the same time, the import policy is being released. The prime minister has admitted that China will import $10 trillion in the next 5 years.

The business think tank predicts that import policy will be further liberalized in 2017 for the real rise of domestic demand.

Chen Qizong said in the middle of this year that the government had promised to lower import tariffs. Luxury business and cold war were very important to import tariffs.

And then, LV broke out of the store. People are used to going abroad and buying luxury goods on behalf of LV.

Now, the two governments have promised to lower import duties.

Today, too many stores are still wandering because they haven't waked up yet.

Has been fighting the price, the advantage.

In the future, those homogeneous products will become less competitive. Only those entities that can provide users with unique experience will stand out.

Under this big trend, many electric providers are forced to move from the line to the offline, offering entities to provide consumers with an experiential place to make up for their weaknesses.

This is the essence of "consumption upgrading". Nowadays, after 90 and 00, consumption preferences and habits are quite different. More and more physical stores are playing a competitive role and choose to subvert new development path.

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