Small "Outlets" In Zhengda Square Uses "Flash" Drainage.

Due to the cost of land purchase and development, and the low price strategy, the traditional outlets are basically located in the suburbs. Zhengda square is positioning the masses, and there is no luxury brand in the investment. Therefore, the use of the "flash shop" to test the water's "outlets" mode will not only help improve the income of shopping malls, but also introduce the passenger flow to the shopping malls.

Wandering in the city centre is a dream of chopping hands, and the great square makes this dream possible.

Recently, a small "ortris" which assembled watches, costumes, bags and so on was opened in Zhengda square in Lujiazui, Pudong. This is the first time that Zhengda Plaza has tested the "outlets" mode.

A staff member at Zhengda Plaza told reporters that "orlis" opened in October 21st, and sales have exceeded one million yuan in just a few hours on the day of opening. During the weekend, because of the large passenger flow, "otles" had to take restrictor measures, and all customers had to make an appointment to queue up for shopping in order to ensure consumers' shopping experience and safety index.

MK brand, a field salesperson also told reporters that 21 noon sold several packages, of which the classic selling the most popular.

It is understood that this event is hosted by Chia Tai Plaza and is closed until October 30th. The small "outlets" has gathered more than 100 brands of fashion brands, including Bali Chia Chia, Chloe, Barry, Fendi, Burberry, Ferragamo, Giorgio Armani, FRA, Dior, Givenchy and so on.

Reporters at the scene saw that some of the brand new products were 50 percent off, most of the classic brands were 50 percent off, and some of the products were lower to 90 percent off.

Taking the two year old MCM shoulder bag, the original price of a brown small rivet shoulder bag is 6480 yuan, and the discount price is only 3240 yuan.

Take the MK classic mummy bag, the original price is 3980 yuan, the discount price is only 1990 yuan, it can be said that the discount is quite strong.

A staff member at Zhengda Plaza told reporters.

"In October 21st, the sales volume has exceeded 100 million yuan in just a few hours on the day of opening, and because of the large passenger flow during the weekend," otles "had to take restrictor measures. All customers must make an appointment at the scene to queue up for shopping, so as to ensure consumers' shopping experience and safety index.

MK brand, a field salesperson also told reporters that 21 noon sold several packages, of which the classic selling the most popular.

It is worth mentioning that if consumers use the Bank of China credit card, CITIC Bank credit card and so on, they can enjoy a 10% discount, up to 100 yuan, and sweep the card for the first time to spend 99 yuan to 50 yuan.

In addition, customers who live in China within 183 days and leave within 90 days can enjoy the tax rebate service after spending 500 yuan or more on the event site.

In fact, benefiting from the upgrading of domestic consumption, Oteri J has continued to land in Jiangsu, Zhejiang and Shanghai in recent years. In the case of Pudong, there are two major outlets in Florence and Shanghai.

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Regarding this, the responsible person of Zhengda square said that the event was the first trial of the "Olympic outlets" mode in Zhengda square, and all the brands were completed by the Chia Tai Plaza independently to ensure the authenticity of the products. During the event, different brands sold different products every day, hoping to provide consumers with the best shopping experience.

The person in charge revealed that if the activity was remarkable, the company would consider setting up the project.

Chinese based on wealth quality research

In 2016, Chinese luxury goods consumption will reach 120 billion 400 million dollars, the growth rate is 3%, which has declined compared with previous years.

Nevertheless, the Chinese still buy nearly half of the world's luxury goods, and Chinese consumers will continue to decide the consumption pattern of global luxury goods.

Wealth quality predicts that in 2016, 77% of Chinese luxury goods consumption occurred overseas, with consumption of up to US $92 billion 800 million, while domestic luxury consumption was only $27 billion 600 million.

In this regard, the industry has pointed out that the problem of extravagance in luxury consumption has prompted many luxury brands to resurface China's price strategies, such as Gucci and Chanel, which have cut prices in the previous years to balance the markets in different regions.

As for the business mode of the outlets, due to the cost of land purchase and development, and the low price strategy, the traditional outlets are basically located in the suburbs. Zhengda square is positioning the masses. Merchants do not have luxury brands. Therefore, the "flash shop" approach is used to test the water "outlets". While increasing the revenue generated by the mall, it will also introduce passenger flow to the shopping mall and form differentiated marketing and competition among different brands of the mall.