What Is The Layout Behind Taobao'S Creation Festival?

This weekend,

Become the focus of attention of the young generation with innovation. In the Shanghai World Expo exhibition hall, the major innovative enterprises and teams attract the attention of young users. In the Imperial Palace, Taobao, VR and all kinds of digital, handcrafted originality.

The exhibition hall is surrounded by young users. Besides, the main venue also invites new idols, such as Hua Chenyu, brother and so on, to cheer on innovators.

Ali also released the BUY+ plan, fans with helmets, you can experience a virtual.

Scene.

Since Ali said that the Taobao creation festival was about to start, discussions on activities inside and outside the industry have never stopped. What is the layout behind Ali's investment so much as to encourage young people to innovate?

In the view of iron elder brother, all the original products advocated by Ali have the same commonality in the Taobao creation Festival: non-standard products.

The electricity supplier's pattern is already mature. Taobao and Tmall account for more than 80% of Internet retail sales last year. Behind standardization products are standardization of production, design standardization, and complete standardization of circulation and customer service. Standardization has also been regarded as an important sign of business progress.

But in this era of individualization advocated by young people, the complete standard can not meet the needs of young people representing the main shopping force in the future. Innovative non-standard products have become a new category of e-commerce expansion.

New shopping methods for non-standard products

The reason why non-standard products are different from the standard products in sale is the limitations of non-standard products, such as personalization and user experience, which make it necessary to break the normal sales in sales, and enhance the experience by shopping new shopping scenes.

At the creation Festival, Ali VR laboratory displayed the "BUY+" plan. Under the line, the user took the VR helmet and the handle handle. After entering the "Buy+" interface, we could see a virtual shopping site with no dead angle at 360 degrees. Once again, through the handle, we could move around in the scene, select the merchandise, check the details, and complete the payment.

This is obviously the gospel of non-standard entrepreneurs. By using technology to improve the use scenario and strengthen the shopping experience, entrepreneurs with original creativity will benefit from it.

The impact of VR technology on the future electricity market will not only stay at the level of innovation in sales, but when VR technology is widely applied in the field of electricity providers, it will break the existing sales mode of e-commerce windows. The products will be selected by scenario for users to choose, online and offline enjoying the same user experience; on the other hand, with the shrinking of online and offline experience, online and offline business models will undergo a new round of shuffling.

This is good news for entrepreneurs who aim at innovation and entrepreneurship but shorter than offline businesses.

How do innovators choose the electricity supplier mode?

As mentioned earlier, with the introduction of virtual reality into e-commerce sales, the user experience and education cost of innovators will also decrease, and the electricity supplier will lower the threshold of entrepreneurs. Then the problem is coming. What are the innovators' choice of the electronic business platform?

It is suggested that the following two points should be considered.

First, is it simple sales or user needs?

Personalized non-standard products are called non-standard products, but they must pay attention to users' view and trend towards fashion, beauty and personalization. Only by doing so can their personalized products have real vitality.

Therefore, innovators should not regard the electronic business platform as a single shipping platform, and isolate them from users, thus making entrepreneurs lose their creativity.

Stay in the "shipment" stage of the procurement type self operated electricity supplier, iron elder brother does not suggest that you consider, and platform operated Taobao and Tmall as the representative of the electronic business platform to face the consumers, and under the driving force of the Ali Festival, the innovative products have been injected into the ecological environment of their electricity suppliers, not only for shipping, but also for consumers and get first-hand market information.

Second, is there an innovation ecosystem?

A large number of traditional manufacturing enterprises lose competitiveness because of their lack of innovation, and the key to innovation lies in whether their industries have innovative ecology.

Take domestic TV as an example. In the early 90s of last century, domestic TV manufacturers generally bought foreign chips. Behind the flourishing color TV industry, there were price wars and marketing wars. The innovation ecosystem of the domestic TV industry failed to achieve, so there was a collective decline of domestic TV at the end of last century.

Therefore, entrepreneurs must develop in an innovative ecosystem with a competitive conscience to achieve sustainable development.

In the view of iron elder brother, the Taobao creation Festival is through the linkage of online and offline communication, aimed at creating a rich innovation ecosystem, so as to attract the innovators to come, Taobao Department thus becomes the gathering place of innovation.

In contrast, the self operated electricity supplier is obviously only a receiving platform, and in any case, it is difficult to form an innovation ecosystem.

Ali creation Festival sword Jingdong?

If iron Ge is correct, then Ali will take advantage of the Taobao creation Festival and the support of its entire business ecology to innovators. Ali is bound to become the main gathering place for domestic innovators. A large number of new and innovative products will be given the opportunity to get the new products that are not valued and will be reborn under the VR technology innovation.

If everything is said, Taobao and Tmall occupy the majority of the domestic non-standard products and standard products, and become real entrepreneurs' paradise.

A happy family must have an excellent family. This is obviously not what Ma Yun wanted to see in the CCTV column not long ago, but only in the future by Liu Qiangdong.

Because of the advantages of Jingdong's self run mode in the initial logistics and service, it has gained the development opportunities and become the second largest electricity supplier platform in China. It has formed a comprehensive 3C e-commerce platform.

Jingdong is well aware that 3C gene is also overweighted and eager to pform. It has launched 618 large-scale promotional activities, including clothing, beauty and other products. It hopes to enrich product categories and become a truly integrated e-commerce platform.

In the wake of Taobao's creation Festival, the category of electronic business has been extended again by Ali. Apart from traditional standardized products, a great deal of innovation and even cross-border innovation products have become the new favorite of the electricity supplier. So, Jingdong's efforts to dilate the rest of the category for a long time have to start again. However, because of the two points mentioned above, how can Jingdong attract the attention of the innovators will be the main proposition in the future.

Ali is breaking the Jingdong's path ahead of the launch of Taobao's creation Festival. Liu Qiangdong's future enemy is only Ma Yun.

In this Taobao Festival, we can see that entrepreneurs have gained the attention of the market and users through their own innovation, and thus have been successful in business. All the success should have been developed by innovation, and now everything is back to normal.