2017 Shanghai International Home Furnishing Expo

2017 China (Shanghai) International Home Wear Expo

First, exhibition time: 20-22 April 2017

Two. Exhibition venue: Shanghai Expo exhibition hall

Three. Organization:

Organizer: National Federation of textile and garment industry, Ling Shuo Group Holdings Limited

Organizer: Shanghai Ao Exhibition Service Co., Ltd.

Co organizer: Shanghai Textile Association Shanghai Garment Industry Association

Shanghai textile business association Jiangsu Apparel Association

Support unit: Wenzhou clothing trade association Henan Garment Industry Association

Hainan garment industry association Hubei clothing trade association

Shanxi Garment Association Chongqing professional garment industry association

Chongqing garment industry association Sichuan Garment Industry Association

Hunan Garment Industry Association

Four.

The Shanghai international home furnishing Expo is the first large-scale exhibition in China's first home furnishing industry, which combines brand exhibition, business negotiation, channel development and exchange and trading. The exhibition area is expected to reach 30000 square meters.

The exhibition is jointly held by the National Federation of textile and apparel associations, which has 10 years of experience in running exhibitions. It is an important decision for the domestic clothing industry to become a meticulous, branding and professional service by launching the grand ceremony of the home fashion brand, which is held by the Ling Shuo group, which hosts 7 large-scale exhibitions.

At that time, Ling Shuo group will take years of exhibition resources and experience to optimize the healthy development of the home garment industry ecological platform as the goal, with a more detailed exhibition of the overall planning, a comprehensive upgrade of the service system, pragmatic and effective on-site activities, for exhibitors and professional audiences to create a new exhibition experience.

Brand ecology, channel ecology, market ecology

Brand ecology -- in order to accurately display the ecological panorama and development trend of the household clothing brand in the market, we conducted a lot of in-depth research to understand the market demand of home clothing, understand the benign development of the end of the industry, formulate plans that meet market changes and needs, meet the different needs of different categories of exhibitors through the integration of various effective resources, and integrate the exhibition business expansion, three-dimensional promotion, trend release and information sharing.

Channel Ecology -- participation in exhibitions is undoubtedly one of the most efficient ways for brands to enter the market and enter channels. It can not only grasp the latest channel changes and needs, but also make use of the rich exhibition resources and professional audience resources of the exhibition to expand channels.

Based on past experience, we have a professional audience.

The library will conduct hierarchical screening and optimization to help brands quickly and accurately find the most suitable channels to match businesses and individuals, and provide you with more professional advice on the development of enterprise brand channels that have already developed home furnishing apparel and will develop home clothing.

Market ecology -- in order to optimize the healthy development of the ecological platform of the household clothing industry, we will strive to enhance the diversity and pertinence of the energy efficiency of the industrial chain, and not only be confined to the garment enterprises, but also join other related industries in a timely manner, integrate resources and cross border development, seize all the opportunities for the development of the brand market, and grasp the market ecosystem development direction of the home garment industry chain.

Six, media network promotion

1, since the media: the official website is the main window for information release. Micro-blog, WeChat, journal and exhibition are the superimposition channels, timely conveying exhibition information and dynamic, and giving full play to the advantage of the interaction advantage of their own media.

2, professional media: in depth cooperation with 150 professional journals, websites and newspapers at home and abroad, propagating among professional audiences; publicizing the website of at least 20 professional clothing B2B websites and attracting the attention of professional audiences; for example, Xinhua news agency, people's daily, Guangming Daily, China Daily News, China Youth Daily, China textile daily, China Daily, Wen Jie Po, Xinmin Evening News, Oriental Morning Post, Shanghai daily, Dongfang, China apparel news network, times, China (Shanghai) International Trade Center network, Shanghai apparel and apparel industry public service platform.

3, event and event marketing: by organizing pre exhibition and Exhibition multi form meetings, activities and forums to attract prospective customers' attention, participation and interaction.

4, invitations, invitations, and admission tickets: extend invitations, invitations and tickets to exhibitors' target customers.

Seven. Special events and exhibitions.

Through "T stage show", "

Different forms of static and dynamic activities such as "exhibition and exhibition activities" can meet the diversified needs of brands at different stages of development.

Contemporaneous activities:

1. The award of the best design award for Chinese household clothing brands.

2. China home Clothing Industry Development Summit Forum;

Eight. Scope of exhibits:

Men's and women's household clothes, nightgowns, maternity dress, men's and women's pajamas, nightgowns, casual wear, underwear (fitness, Yu Ga clothing), children's home furnishings, holiday wear, home towels, home shoes, home accessories, swimsuits and body underwear.

Nine, exhibitors price:

Ten. Organizing Committee:

Shanghai Ao Exhibition Service Co., Ltd. (Ling Shuo Group Holdings Limited, member enterprises)

Address: 19 floor, Nankai building, 1332 Lu Jia Bang Road, Huangpu District, Shanghai.

Contact: Wang Juan (lady) cell phone: 135-2478-8452

Tel: 021-61350696-830 Fax: 021-61350691-818

Mailbox: catwang@cteexpo.com address: www.chwexpo.com