PUMA Becomes The Official Costume Partner Of New York City Ballet.
Recently, world-renowned
Sports brand
PUMA
Announced to become one of the world's leading dance groups, New York City Ballet (NYCB) daily sports in New York.
Clothes & Accessories
Official partners.
This cooperation has brought together two brands that have the common pursuit of the fastest, the strongest and the best in the industry, so that PUMA has achieved milestone development in the field of women's training, as well as in the field of art and culture. It also gives PUMA the opportunity to provide excellent products and services for elite artists and talented athletes in the world today.
From October 2016 onwards, many dancers will appear in the PUMA marketing campaign focusing on women's sports and culture.
In addition, PUMA and New York City Ballet will work together to develop more cooperative projects, including dance troupe education, audience development and dancer health and welfare projects.
The New York City Ballet dancers train, rehearse and perform for 12 hours a day, called real athletes.
In the two sides' cooperation, PUMA will provide fashionable and functional sportswear for the regular training of the dancers, and provide all kinds of dance indoor and outdoor activities for the members.
"We are honored to cooperate with the New York City Ballet in such a prestigious and stylish institution.
The group has the top ballet actresses. They are well-trained and highly skilled. They truly represent the attitude of PUMA women. They are bold, confident, confident and happy.
This cooperation will help PUMA extend the women's series to other exciting and inspiring areas, "said Adam Petrik, director of global brand and marketing at PUMA (Adam Petrick).
Catherine Brown, executive director of the New York urban ballet, said: "the New York City Ballet is very grateful to PUMA Katherine for support. We are very excited and looking forward to the opportunities brought about by this new cooperation." (Brown)
The New York City Ballet dancers are not only rare artistic talents, but also the world's top trained athletes, especially famous for their speed and sensitivity.
It can be said that our cooperation with PUMA, one of the world's most prominent sports brands, is a perfect match.
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