This Year, Quanzhou Sports Shoes And Clothing Enterprises Have Welcomed The General Recovery After "De Chemical".

Smart technology pioneered the market for children's shoes

Experienced three years of high inventory, Quanzhou this year

Enterprises have welcomed the general recovery after "de chemical".

In addition to benefiting from the vigorous pformation of channel terminals, all brands have important relationships with technological innovation.

From extensive traditional manufacturing to high-tech manufacturing, Quanzhou shoes and clothing enterprises are stepping up their efforts to build up a new era of intelligence.

This is evident from the announcement of the annual report on the Hong Kong stock market sports brand. Many brands have emphasized the achievements in technology research and development.

Trend

XTEP and Dow push smart products

According to Chen Youcheng, vice president of XTEP footwear products, XTEP has created a high technology soft pad through Dow's VORALAST- polyurethane memory materials technology.

This technology is commonly used to create the core components of memorable shoes.

This VORALAST- polyurethane memory material molecule is always adjusted when it is under pressure, and it fits the foot contact surface in all directions, so that the pressure is evenly dispersed. This can reduce sliding friction, better protect feet, prevent feet from blistering, and relieve heel pain.

Soft pad technology can also correctly identify runners' landing styles and protect their feet according to their feet.

According to statistics, 90% of people have different sizes of left and right feet. XTEP soft pad skills help moderate adjustment and effectively improve the wearing problem.

Compared with the traditional insole material, the soft pad has smaller density, weight reduced by 20%, and the compression ratio of the insole is reduced by 20%, which is more durable.

XTEP's current cooperation with Dow Chemical will be the first and only sports brand in the world to use Dow polyurethane material to insole.

This cooperation, XTEP not only regarded Dow as a raw material supplier with soft cushions, but also for the first time joint research and development for the comfort degree of lifting shoes and Dow. The two sides also launched the footwear joint suspension tag, and the two sides will jointly hold a series of new product promotion activities in the future.

Mr. Glenn Wright, global president of Dow polyurethane business, also said that a pair of comfortable and soft running shoes can make consumers better experience the health and efficiency of sports and leisure.

Dow is pleased to work with XTEP to bring Dow's advanced comfort technology to Chinese consumers.

"In the future, we look forward to working with more Chinese brands to provide Dow's innovative flexible polyurethane foam solutions to create a healthy and comfortable lifestyle."

He said.

Trend

Technology promotes iterative upgrading of products

Cooperation with Dow Chemical is one of XTEP's technological innovation initiatives in recent years.

In order to inject more professional attributes into the product, XTEP has invested a lot in the research and development of running products.

Chen Youcheng also revealed at the signing site that the XTEP building, which is completed this year, will build the most advanced running laboratory in the country, and there will be many fantastic technologies in the laboratory.

At the beginning of this year, the performance of Hong Kong stock listed sports brands surrendered last year, all of which emphasized the achievements in technology research and development.

Anta's 2015 earnings analysis pointed out that technological innovation has become the biggest driving force for Anta's strong growth.

In 2015, Anta's R & D cost accounted for 5.2% of the cost of sales. R & D accounted for an increase of 0.9% over the previous year, the first in the industry.

In 2015, sales of Anta sports shoes exceeded Nike, reaching 40 million pairs.

Among them, the innovative products of science and technology have become new driving forces for growth. For example, the latest development of technology, technology, outdoor claw technology, far-infrared thermal insulation technology, ice skin III technology, sports energy technology and so on all have very good market performance.

In addition, Anta has introduced an unprecedented five drive to control technology basketball shoes. The technology can also increase the friction, stability and speed of basketball players, especially the point guards. At present, the proportion of innovative products in Anta's overall sales is 30%, and the profit ratio is 50%.

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It also emphasized that the upgrading of product technology promoted sales promotion.

In 2015, PEAK made professional basketball shoes for Howard, Parke and other star players. Once they were launched, they won the market acclaim. Although the price was more expensive than ordinary shoes, the sales volume was still soaring.

Drawing on the successful experience of basketball promotion, PEAK has also gained a lot in the research and development of running products.

In line with the 34 professional and grassroots running activities launched in the past year, PEAK has made rapid progress in its product changes. Last year, it launched 1.1 new products, namely, arrow feather 1.1, Skywalker, S-PAD, Yue run three generation, rhythm five running shoes, which fully covered the different needs from professional athletes to light users, and became the fastest growing category of PEAK in 2015.

XTEP group also stepped up its efforts to enhance the professional functions of its products last year.

Its annual report points out that the popularity of functional sports products has increased the income of footwear, clothing and accessories.

In addition to the "power nests", "shock absorption" and "air energy ring" running series, shoe soft shoes include soft cushions, aromatic technology, immortal shields and XTEP ice technology.

In terms of clothing, in addition to the main technology "X-S.E.T. XTEP elastic technology", "ice technology" and "cool dry technology", the United States introduced DuPont TM Sorona natural biomass fiber.

Sample

Children's smart products market

Intelligent technology pioneered the market of children's shoes.

Last year, XTEP and Qihoo 360 jointly developed children's intelligent shoes. The first product, children's "intelligent tracking shoes", had global positioning function. It was on the market in the first quarter of 2016, and its income rose satisfactorily.

According to Chen Jie, senior vice president of the 360 company, the two sides have made certain achievements in the technology of children's smart shoes. The smart shoe dedicated to children's safety has a smart chip that can be located in real time. With the APP in smart phones, users can check the trend of their children in real time.

Another sports brand of the city, 361 degrees, began working with Baidu last year to launch smart children's shoes. In addition to the introduction of Baidu Hawkeye technology and the Baidu map LBS platform open service, the 361 degree smart children's shoes will also combine Baidu track monitoring with Baidu's big data, which can monitor children's physical condition at all times.

Also last year, Lining announced that joint millet has released two smart running shoes. These two running shoes are built with a smart core module developed by the millet Bracelet manufacturer, which is equipped with the APP of millet sports. It can provide running time, speed, step count, GPS track and calories consumption.

As children's smart positioning shoes are selling well in the market, this big cake is not only a big brand exclusive.

As a company engaged in the production and sale of shoes for many years, Quanzhou Yu Xun import and Export Trading Co., Ltd. also sniffed the bright prospects of children's smart shoes market early. Two years ago, the Shenzhen smart Wind Technology Co., Ltd. was specially developed to provide intelligent shoe solutions, and intelligent products such as smart shoes, positioning shoes, step shoes and music lamp shoes were launched.

For the smart children's shoes Market in the same day, the head of Hyun Feng told reporters that at present, the domestic smart shoe market is roughly divided into three parts: step by step function, loss prevention function and entertainment function.

Compared with other smart children's shoes brands, the advantage of the company is mainly in the three parts of research and development and production capacity.

It integrates research and development, production and sales, with intelligent music luminous shoes, intelligent positioning shoes, intelligent step shoes and so on.

The head of the Hyundai company told reporters that the future of smart shoes is full of possibilities. The health field is likely to continue to be subdivided into pedicure shoes, corrective shoes and running training shoes.

With the maturity of VR technology, the emergence of virtual reality games is no longer a dream. In such games, smart shoes will be well applied in the future.

By sensing the movements of feet, the characters in the game can achieve the same action, and this way of play gives the Parkour game a better user experience.

The industry believes that the future of smart shoes will not only be popular in the children's shoes market. After experiencing the short trial of the children's shoes market over the past two years, we believe that the more functional and practical adult smart shoes will appear in the market.

As the "big boss" of the domestic sporting goods industry, Anta sports announced in its earnings report in February this year that wearable devices are likely to become a new direction.