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Burberry Encountered A "Mysterious Stake" Event.

2016/3/11 21:04:00 31

BurberryHostile TakeoverLuxury

In the first two days of our report, Burberry encountered a "mysterious stock subscription" incident. In view of the downturn in the luxury sector in 90s, it led to a wave of acquisitions by big conglomerates and large groups. This paction became a warning bell.

However, less than 78 hours later, it has confirmed the "malice" of the paction.

Buy

The oolong.

Let's restore what happened.

On Monday, due to the sluggish Burberry share price, the overall decline was more than 26%, which caused potential buyers to covetous. On the same day, a mysterious buyer held more than 5% of Burberry shares. The London Stock Exchange has become one of the binding regulations and therefore needs to be exposed.

Later, Burberry invited its investment bank to investigate the matter.

After the disclosure of HSBC, a brokerage investment bank, it was discovered that it was caused by HSBC's purchase for many customers. It was a series of normal pactions, not a prelude to the acquisition of Burberry.

On Wednesday, HSBC was intent on "shorting" Burberry, issuing a statement and downgrading the stock rating, reducing its original purchase rating to "holding", on the ground that Burberry's recent stock market rebounded too fast.

Well,

Luxury goods

Is it a good thing or a bad thing for a consumer to go down the altar? For the designer who striving for excellence, this distortion is abnormal.

business model

Is it possible for them to focus on brands?

Luxury stocks, which are rarely "gossip", have become a tool for brand cash, which reflects the pursuit of profits in the luxury sector in the current economic environment.

Especially after the rapid expansion of the luxury industry in 80 and 90s, the exclusiveness and uniqueness of the luxury goods industry have been lost and turned into a high "fast moving consumer goods". The profit of the group is far from that of the luxury industry.


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