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Band Of Outsiders Said That To Come Back Is The Rhythm Of Nirvana?

2015/12/13 16:04:00 29

Band Of OutsidersBankruptcyBrand Strategy

In May this year, the Belgian Fashion Fund CLCC SA, which acquired Band of Outsiders's intellectual property rights and inventory as a creditor, said that the bankrupt Band of Outsiders will show the buyers in September 2016 the 2017 men's and women's clothing spring summer series, announces the formal return to the high-end Contemporary clothing market.

From May this year, it was declared in liquidation.

bankruptcy

After eleven years of development, the brand Band of Outsiders has joined CLCC SA.

Brand combination

In China, and after a half a year's rest, it has been announced that the restart of Band of Outsiders is not a Phoenix Nirvana or a great challenge. However, Scott Sternberg has not joined, making the reboot of the brand lose more important connotations.

Although CLCC SA said,

Band of Outsiders

The new series will still be produced in advanced factories in Europe and Losangeles, and will remain the original location and price. But the loss of Band of Outsiders of the founder of the brand, plus the disastrous blow of the big luxury group in 2015 and the freezing of the retail industry, and so on, the future of Band of Outsiders is not as optimistic as the outside imagination.

According to CLCC SA operations director, the fund has raised a group of fashion designers, graphic designers, sales staff and core logistics staff for Band of Outsiders, hoping to support the brand new development.

Although he refused to reveal the name of the new team members, according to people familiar with the matter, the old members of the Band of Outsiders design room were reluctant to play for the new owners because they were loyal to Scott Sternberg.

And no matter what CLCC SA said in the interview, Scott Sternberg will not participate in the reboot of the brand, or the latter emphasized in the interview that anyway, the restart of Band of Outsiders is already a nail in the cake.


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