Lining Double Eleven Turnover Exceeds 200 Million Domestic Sports Brand Big Guy Is Not It.

2015 double eleven officially ended.

Tmall flagship store sales reached 124963604 yuan, ranking the top of the domestic sports brand sales. Tmall platform Lining brand overall paction volume exceeded 200 million, and it also ranked first in the domestic sports industry. How did these beautiful figures make up?

Only for consumers

In this year's double 11, Lining carefully planned all kinds of "shopping strategies", from the pre-sale to the sprint, so that consumers can fully appreciate what is "shopping Carnival". Lining has done enough homework to get enough stock. Lining's flagship store on the eve of double eleven has been ready for 2 million products. In the consumer welfare, not only the whole field has been lowered, but also the "full ticket reduction of 400, 50", "the 249 reduction 30", "Tmall shopping voucher", "package mail" and other surprises. For consumers, saving money is the absolute principle, catering to the needs of consumers, marketing is right, and Li Ningwen is the first in the domestic sports brand sales.

Eye-catching explosions and sharp cargo

Open Lining Tmall flagship store, high cost performance of Lining star basketball shoes, red river north and south of Lining

Warm, comfortable, simple atmosphere, retro style running shoes, and the Lining LNG down jacket that plays the streets.

This double eleven Lining offers all kinds of good products to the consumers, and the new product that is sold exclusively nationwide -- Wade's Road 4.

11.11 coincides with the Veterans' day. Lining pays tribute to heroes on Wade's 4 "Veterans Day".

Firm and ruthless sales strategy

Lining complies with the new market opportunities brought by the rise of e-commerce channels, integrates the electricity supplier into the core business of the company, and continuously adjusts the phased goals and phased strategies according to the market environment and the operation of Lining.

According to market feedback, we constantly adjust the structure, price strategy, operation strategy and planning, and predict the financial expectation in the next 3-6 months. We have completely structured the channel ecosystem on the line of Lining.

2015 of the two eleven, Lining handed out a stunning report card, "in the future, in strategy and management to master"

Lining, the market opportunity, will continue to innovate in products, channels, sales mode and consumer communication.

Create a new "digital" mode of operation based on Internet efficiency and information efficiency, and create a new Lining experience in this way of operation.