Clothing Buyer Shop Will Become The Mainstream Consumption Mode In The Future

The buyer's shop originated in Europe in the 60s of last century, and only entered the mainland market more than 30 years later.

But with the pursuit of individuation in recent years, these large department stores are not easy.

In December last year, Wu Zongen, President and chief executive officer of LCF group, had publicly stated that "the Greater China market is changing rapidly, the luxury market is becoming more mature, and the new middle class with superior taste is growing rapidly, bringing new opportunities for development beyond the existing retail business".

Positioning high-end high-end lac Crawford began to pform the middle class.

In addition, the Hongkong I.T group, which was founded in 1988, released its 2013/2014 fiscal year results at the end of 2, although its overall turnover rose slightly, but its net profit fell by 27.3% compared with the previous fiscal year.

In order to solve the supply chain problem, I.T group set up the only sales and distribution center in mainland China in Zhangpu Town, Kunshan, Jiangsu in February 19th.

A long-time concern of the large buyer department stores told the new financial reporter that the situation of Lian Crawford is special.

"Because it sells mainly known luxury goods, in recent one or two years, some consumers no longer pursue the symbol of luxury symbols, and the impact of national policies has led to a bad situation."

But in any case, more and more consumers begin to shift their attention from famous brands to small and medium buyer shops with distinctive personality and precise positioning. "This group of customers wants unique and exclusive experience."

The industry said that with the increase in the purchasing power of the middle class, the number of consumers will also increase.

Yang has been engaged in the fashion industry for a long time. He believes that this is the era of personalized pursuit. Many consumers want to buy clothes that are not available to everyone but "

It has characteristics and cost-effective. "

Ms. Wang of Tianjin is the HR director of a foreign company. She expressed her recent purchase of clothing to new financial reporters.

She remembered that she was proud to wear a Burberry basic windbreaker five or six years ago. "Now I don't care much about brands. Some designer brands may not be famous at all, but they are very suitable for me, and the price is not so expensive, so I will buy them."

Indeed, when consumers become more and more mature, they start to cram LOGO from the craziness to pursue quality, personalization and niche products.

Yang Dayun believes that from this perspective, small and medium-sized buyer shops have room for survival.

In the process of preparing buyer shops,

We have already realized the change of consumption concept after 80 and 90.

He admits that when he was a senior manager of the menswear brand area, most of his energy was spent on the brand. "Because we win by brand, but the buyer shop is a commodity winner. The new consumer group may not care about your brand, but care about the design, style and price of the product."

He believes that in the future, the market of buyer shops will be bigger and bigger, and even the share of some traditional brands will be grabbed.

"Because one of the advantages of a buyer's shop is that it can change the style of the product to suit the latest needs according to the different fashion trends in the market, but it is very difficult for the traditional brand to make such a rapid change."

He firmly believes that the buyer's shop will be a major trend in the future garment industry, which is different from traditional brands in terms of channels, products, supply chains and so on.

Although this trend is acknowledged, Yang Dayun pointed out that there is still a way to go.

"At present, the consumption level of the first tier cities is not fully satisfied. The small and medium-sized buyer shops are only at the initial stage, and the situation will not be very good. There will be at least 5-10 years from formation to rapid development."

He predicted that the next 5 years could see a bigger change. "When you go through this process, you will find that there are more and more personalized buyer shops on the roadside."

In his view, the traditional one is single.

Compared to the buyer shop is most likely to compete with the electricity supplier, but also the most difficult to discard consumers.

"Of course, brand stores and department stores will still exist, but stores may shrink in the future, and their market may be grabbed by buyers' stores or other formats."

Yao Qin's ambition is to achieve retail sales of 10 billion yuan in the next 5 years.

Whether such an ideal can be realized, like whether he or Wang Rui, a shopkeeper in the future, will be able to walk smoothly, can only be proved by time.