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Luxury Goods Are Hard To Make, But Low Discount Is Still Hard To Attract Customers.

2015/2/9 22:11:00 25

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Ike Boruchow, senior research analyst at Sterne Agee, pointed out: "when people find that luxury jewelry is everywhere, everyone is carrying a bag of Michael Kors. Luxury goods also lose their original light and lose their own fashion reputation."

It is said that on the 5 day of the conference call, Kors CEO John Idol revealed that he wanted to open more branches in places like Omaha, Nebraska.

Some people want to find out whether this fashion brand is attracting New Yorkers' interest.

The latest wave of corporate reports is not encouraging: in the last three months of last year, the profits of Ralph Lauren fell by nearly 10% over the same period last year.

Like many retailers, Ralph Lauren is trying to boost profits by expanding online and overseas sales.

However, such a strategy has not played a significant role in the continuing weakening of the European economy and the strengthening of the US dollar that makes American clothing seem to be more expensive abroad.

Calvin Klein and Tommy Hilfiger are similar.

Morningstar stock analyst Bridget Weishaar points out that half of the two brands are overseas.

She said, "foreign exchange will let them go against the wind."

Again and again, investors decided to sell these brands.

shares

4 days,

Ralph Lauren

The stock price fell by more than 18% on the worst day since its launch.

Like fashion people, many investors like to look ahead and take the lead.

They want to know what the next season will bring. From the current situation, these brands are not very promising this year.

At the same time, these fashion brands no longer allow shoppers to be excited.

Retail experts point out that

brand

Efforts are being made to determine what customers they want to follow and what level of price they should set.

Weishaar claims that Calvin Klein is now trying to raise the price of its jeans to capture more high-end customers.

Kors is ushering in strong holiday season buying spree, especially its accessories, such as bags.

However, experts worry that although the store is expanding rapidly, Kors can not get the same amount of profit.

By the end of 2013, Kors had 395 branches, and now it has increased to 509.

Maybe it's good for customers who want to buy Kors and Ralph Lauren products.

But for investors, the opposite is true.

Boruchow said, "I've never seen a company grow as fast as Kors.

I have never seen investors' confidence index in a business go up and down from a frenzy to such a bearish.

Kors's share price fell more than 2% after the 5 announcement of its latest financial results.

Since the beginning of this year, the share price of Calvin Klein and Tommy Hilfiger's parent company PVH has fallen by 15%.


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