Eleven Principles Of Successful Clothing Store Operation

1., there is no need to worry about shortage of funds.

Even if there is enough money, there can be no clothing store without credit.

It's just that credit is more important than everything, and that doesn't mean that money is not important.

2. don't force sales.

Instead of selling clothes that customers like, they sell clothes that are good for customers.

Consider what clothes are helpful to customers, but also consider her hobbies.

3. the location is more important than the size of the shop. The quality of the clothing is more important than the quality of the place.

Even small shops, they can compete with big stores as long as they can provide good clothing that customers love.

4. regard the trading objects as their relatives.

Whether customers can support can determine the rise and fall of stores.

This is the interpersonal relationship now emphasized.

If we regard customers as our own people, we will get the favor and support from customers.

Therefore, we should sincerely understand the customers and correctly grasp all kinds of practical situations.

5. pre sale flattery is not as good as after-sales service.

This is the rule of making permanent customers.

The success or failure of a clothing store depends on the ability to make the first customer a regular customer.

It all depends on whether you have perfect after-sale service.

6. take customer's blame as the voice of Buddha, no matter what to blame, accept it willingly.

To listen to customers' opinions is the key that Mr. Matsushita emphasized to employees.

This is absolutely necessary for a good clothing store.

7. clothing is out of stock, which is to neglect customers.

It is also a shop's inadvertent negligence, which should be solemnly apologized.

And said, "we will send it to our home as soon as possible."

Remember to leave the address of the customer.

This kind of follow - up remedial action is taken for granted, but there are a lot of shops that ignore it.

Whether the accumulation of such efforts on weekdays will result in a great gap in the results of operation.

8. meeting customers

At the time of the goods, the attitude is more harmonious than the original sale.

No matter what happens, don't put on a face of unhappiness to customers. This is the basic attitude of businessmen.

With this principle, we can create beautiful things.

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Of course, we must avoid the possibility of return.

9. even if the gift is just a piece of paper, the customer will be happy.

If there is no gift, it will be presented to the customer with a smile.

Getting a little small gift will also be happy, which is the nuances of human feelings.

But if it keeps being so uniform, it will lose its original charm and weaken its sales force.

Therefore, to maintain freshness all the time, the safest way is to smile and smile.

10. get

Credit and praise: "as long as this is the best seller."

The shop is like everyone's unique face.

People will come close to each other because they trust that face and love that face.

11., we need energetic work to make the shop full of vitality and vitality, and customers will naturally come together.

Customers do not like near inanimate shops.

It is a phenomenon for high quality shops such as jewellery to let customers push heavy doors to enter.

Generally, we should create an atmosphere that allows customers to feel comfortable and in and out.

Only with a smile can customers trust you and be willing to pay the bill and have a pleasant shopping experience.