Pan Pearl City Convention And Exhibition Forum Was Successfully Held In Guangzhou

In 2015, the Pan Pearl City Convention and Exhibition Forum was successfully held at the cloud hotel in Guangzhou. More than 200 exhibition industry elites, academics, and government officials from 46 cities in Guangzhou, Hongkong, Macao, Xiamen, Kunming and Guiyang gathered in Yangcheng to talk about the new development of mice.

Li Xiahui, President of the Guangzhou Exhibition Industry Association, delivered a speech on "adapting to the new convention of exhibition and raising the new level of cooperation", and put forward the main idea of "a company that is not big at large, and develops with cooperation and competition". Subsequently, the president of the exhibition industry association of Macao, Hongkong and Xiamen also came to power on their own cities. MICE industry The status quo and speech on the future of the exhibition industry are made.

In recent years, with the development of Internet, the entity exhibition as an effective trading platform is facing unprecedented challenges. Compared with the traditional way of purchasing, buyers nowadays do not have to wait until the exhibition is held for on-site purchase, but purchase them through the Internet anytime, anywhere. The forum has put forward the advantages of traditional exhibitions to focus on online entities, and only integrate offline platforms with online platforms. O2O mode That is the first choice for MICE industry to develop.

Zhang Ying, an expert in e-commerce strategy, once said: "as a mainstream professional marketing activity, the exhibition that once was magnificent is now declining. However, as a traditional industry, exhibition still has great energy and vitality. In the future, online and offline integrated exhibition O2O mode will replace traditional exhibition and become the mainstream of the industry.

So, this forum also invited a special guest. Guangzhou Accompanying the technology CEO, the company's team developed a variety of mobile APP software, such as "micro exhibition hall", "presence" and "accompanying notes", which are based on exhibitors' application of exhibitors in the exhibition, which enables the traditional exhibition to integrate into the O2O element and become more vivid, convenient and effective. At present, the APP software developed by the company has been co operating with China's first exhibition of "China Import and Export Fair" and "Asian Architecture Exhibition", "China Guangzhou (International) building decoration fair", "China small and medium enterprises exposition" and other national exhibitions.

At the meeting, accompanying technology focused on the service concept of "on the spot" APP. This is a APP which can locate "Hold" in a circle of 500 meters by positioning system. At the exhibition site, the mobility of the staff is large and the detention time is limited. If you use the "presence" software at the time of exhibitors, and label yourself with appropriate labels, the system will automatically help you "Hold live" 500 meters round. Those within 500 meters may be your peers, your competitors, your collaborators. Then, customers can filter high-quality customers efficiently and accurately through the "Hold list", and quickly establish communication. Even after the exhibition time, they can cooperate with each other.

At the end of the meeting, the representatives of the exhibition industry in 6 cities such as Guangzhou, Macao, Hongkong and Xiamen signed a cooperation agreement with Guangzhou's Mdt InfoTech Ltd. In the exhibition, APP software such as "presence" and "micro exhibition hall" will be provided directly to the participants as the official software of the organizer.