Data Analysis Of Store Operation Indicators

As a functional post of "small as a sparrow is, it has all five internal organs", the store manager must understand and master some data analysis ideas, so as to find a way to improve the healthy operation of the store. "There is no lack of data around the store manager, but the lack of attention to data".

The store manager should be able to form a standardized, institutionalized and written process in his daily work. For all business management, he should develop a daily, weekly and monthly work schedule. For the items listed in the work schedule, each person should check his own implementation against the requirements of each item. This inspection is generally conducted every half month, one month, two months It will be carried out in three months, so that every employee has a fixed working habit at ordinary times. There is no trivial matter in management, and details determine success or failure.

The role orientation, management functions, work standards, service skills, etc. of chain store managers are the qualities that must be possessed by store managers. I believe that a super heavyweight store manager will be invincible if he understands, is familiar with, masters the basic principles of store manager management, and works hard to practice it.

18 data studies

1. The result of life=mode of thinking * enthusiasm * ability.

2. Profit growth - 80% of your sales come from 20% of existing customers.

3. Cost reduction - cost of developing new customers=cost of retaining old customers * 6.

4. More new customers - 60% of new customers are recommended by existing customers.

5. Cultivate loyal customers - purchase 40% depends on trust.

6. The cost of attracting a customer is 5-7 times that of retaining a customer.

7. To eliminate a negative impression, 12 positive impressions are needed to make up for it.

8. Corporate Remedies Service quality Poor first time consumers' impressions often cost 25% - 50% more.

9. 100 satisfied customers can generate 15 new customers.

10. Behind every complaining customer, there are actually 20 customers who are dissatisfied (tell others).

11. Increasing the loyalty of customers can increase the profit by 5-17 times, which can increase the loyalty of customers by 5%, and the growth profit of enterprises can reach 25% - 85%.

12. The selling function can not sell the brand, and only by selling feelings can you sell the brand.

　　13. customer First buy attitude, then buy products. Good customer service is 90% attitude and 10% knowledge.

14. The sales force of word of mouth is 15 times higher than the direct sales force.

More than 15.90% Sales Clerk Accustomed to talking to customers rather than asking questions.

16. Sales=rejection. 96% of them give up after four sales rejections, 4% will ask for the fifth time, and 60% of businesses are required to close more than four times.

17. The loss of customers is 5%, and the loss of profits is 25%.

18. Customer complaints are handled well, and 67% of customers will return.