Electricity Providers Forced Traditional Department Stores To Change Traditional Stores?

Store weekend performance has not dropped

Discount is as low as 70 percent off, brand discount promotion, 300 yuan free, and cash coupon valued at $200.

From November 1st to the day of double 11, the main city, including the large department stores, including 100, new century and Far East, has launched a colorful and affordable promotional campaign.

"This year's double 11 weekend performance is expected to be flat compared to the same period last year."

Yesterday, the new century department store new century store people revealed that, 14 days ~16 days three days, the mall will also launch an unprecedented "full 400 to send 300 coupons" big sales promotion, it is expected that the whole double 11 shopping Carnival performance will increase significantly over the same period.

For the first time this year, Tmall has been promoting sales.

Far east department store said that from November 1st ~11, launched online shopping coupons in Tmall O2O area, as at 19:00 on 11, a total of more than 5000 shopping coupons sold.

Double 11 before the weekend, its Monument for Liberation metropolis and Jiangbei Guanyin Bridge two sales performance increased by 20%~30% over the same period last year.

This year, from the beginning of the year to the new year's day, to the Spring Festival, to the Qing Ming, the mid autumn day and even the double 11, the promotion of large department stores, into the end of the year, the more large-scale promotion of various types of promotion will be started.

However, intensive and large-scale promotion is still difficult to change the continuous downturn in the department store industry.

Business analysts in our city clearly pointed out that in recent years, excessive sales promotion has actually made consumers "aesthetic fatigue". This year, the pcripts of the major department stores listed companies have also been corroborated.

Statistics released by professional securities firms showed that the three quarter earnings of most department stores declined by a variety of factors compared with the same period last year.

A set of data released recently by the China National Business Information Center showed that in September this year, the retail sales of 50 major large retail enterprises in the country decreased by 1.8% compared to the same period last year. The retail sales of major retail enterprises in the country dropped 0.8% from January to September.

Negative growth has become the "new normal" of the industry.

Reporters found that the third quarter financial report released by Parkson showed that the profit in the third quarter was 32.6% lower than that in the same period last year. The 100 group, which was frequently noticed by Yonghui supermarket, suffered a loss of 109 million yuan in the three quarter. The Chongqing retail department of the local retail giant, 5 billion 538 million yuan in the third quarter, down 9.02% from the same period in the year of 2014.

Yesterday morning, in just 38 minutes, Tmall's sales reached 10 billion yuan.

"It's crazy."

In this regard, many department stores under the line of people sigh: This is equivalent to some main department stores five or six years of total sales.

At present, many traditional department stores are also carrying out a brand new reform by actively touching the net and testing water O2O.

However, according to the "Research Report on online retailing of traditional retailers" released by China Chain Store Association, the flow and sales volume of self built platform of department stores still can not compete with pure electricity providers, and the number of operating single products is relatively small. The large-scale development of online channels still needs time.

"In fact, it is not Tmall or the electricity supplier is too strong, but the traditional department stores themselves become weak because of their disuse of martial arts all the year round."

Yesterday, Li Yunyang, Secretary General of the city Retailers Association pointed out sharply that the development of electricity providers by sighing and following the trend and even blindly developing cross-border electricity providers were useless for traditional department stores. What should be more concerned and needed to do is to calm down and reflect.

Li Yunyang said that as far as consumption is concerned, traditional department stores have potential. The key lies in whether consumers are willing to come to the physical store. What can the physical store provide for consumers? Therefore, the essence of returning to business is to strengthen their own business of commodities, to store their business capacity, and to provide consumers with cost-effective products and services according to the real consumption needs of the target customers.