The Clothing Market Is Difficult To Satisfy The Demand, And The "Aunt" Who Wants To Change Tide Is Quite A Few.

Over the past few days, fashion people have been most concerned about fashion week. Every year fashion week, there will be some "aunt class" and "grandma class". Fashion insider Appeared on the streets of Paris. Silver hair, red lips, small leather boots... They never lose young people. In this regard, there are fashion bloggers but commented: grandma tide is only likely to appear in the streets of Europe and America. However, reporter survey found that in recent years, there are a lot of "mothers" who want to change tide in China, but they can not find their own fashion.

Many mothers want to change tide.

With the coming of "eleven" and the shopping mall in Ji'nan, Women's wear Special store ushered in a small sales climax. In some fashion counters, there are also many "aunt class" buyers. Ms. Liu, a 27 year old white-collar worker, said that when she was shopping, she encountered such a thing: a more than 50 year old aunt asked where she bought it, pointing to her trousers and blouse. "I'm wearing jeans and tights. This dress is almost the same for a more than 20 year old." Ms. Liu said she thought the aunt was asking her daughter, but she did not think that she wanted to wear it herself.

Yesterday, reporters visited several fast fashion shops in Ji'nan, and found that women aged 40 to more than 50 were not in the minority. However, most of them saw more and bought less. In the ZARA shop, a woman who is around 50 years old stroll around for several turns. She finds that there is no suitable clothes for her to leave. "Don't mention ZARA and other fast fashion shops. I often go to some honeys shops and other brightly colored girl shops, and I often see Aunt class buyers." Xiao Lian, a female college student, told reporters.

In view of this, there are a handful of mothers who want to change tide in Ji'nan now. The question is, why do they know perfectly well that some shops are young women, and they also want to "rob clothes" with young people, or even dress in disorder?

There are not many places for aunt to buy clothes.

Liu Sha, a color image consultant of China Fashion Color Association, said it is undeniable that some middle-aged or elderly women will also dress very well. But in the streets, we can easily find that some people wear different kinds of clothes. Because in some middle-aged and elderly women, the standard of their wear is the more exaggerated the better: bold colors plus exaggerated accessories, whether they are tops or trousers, blingbling's bright diamond is standard.

There are two reasons for this phenomenon. One is the fashion nowadays, both of which are the fashion of young people. Nowadays, young women have formed the habit of watching fashion magazines and fashion websites in their schooldays, and a lot of information will tell them how to match different styles. For middle-aged and elderly women, they do not have such a growth background, nor do fashion magazines analyze the new trend of the elderly in the new season. Therefore, it is normal to "dress in disorder" or learn to dress with young people.

Moreover, there are not many shops for middle-aged or elderly women to buy clothes. From Ji'nan, they buy clothes mainly through so many ways: first, to buy relevant women's clothing brands in Ginza and other shopping malls, these brands are fashionable but not at low price; two, they are bought at the open shelves counter of the supermarket, relatively flat, but the style is old-fashioned; the third way is to follow the customized route, the price is high and low, and it can be tailored. For young women, there are various brands and styles to choose from. For middle-aged and old women, they can be selected very little.

"Old age Chaozhou"

Wear oriental flavor

Europe and the United States, "the elderly fashion tattoo", not wearing famous brand, they wear out is a fashionable attitude: a silver hair, a red lip, plus a plain elegance dress, let them have a great fan. In Ji'nan, there is no such old age.

Liu Sha, a color image consultant of China Fashion Color Association, said she recently attended several cheongsam meetings. The members of these "cheongsam" members are on average about 50 years old. Some of them are intellectuals, some have engaged in performing arts, some are retired workers, but there is a common feature: love beauty.

At every event, they wore colorful tailored cheongsam and walked confidently and gracefully on the stage. "Do you know a lot?

At the time, there was no audience at the stage, but they didn't care about it. They still showed themselves confidently on the stage. Liu Sha said that Ji'nan's "Qipao meeting" of these Old tide man It reminds her of the "mother-in-law" and "grandma class" tide men in fashion week. Their spirit is the same.

"Chinese women and European and American women are very different in shape." Liu Sha said, for China's "aunt class" Chaozhou, it may not be like young people, to pursue the European and American wind, they want to know themselves and wear their own style. The most appropriate one may be the oriental flavor, such as cheongsam and Tang suit, which can be worn out of their style.