IKEA, A Low-Key Sneak Walker At Home O2O

Behind the hustle and bustle lies the figure of the giant.

It seems to be a false proposition to make IKEA O2O in the Chinese market.

According to media reports, IKEA will set the electricity business hours in 2016.

If it is defined as "online parity and offline experience", IKEA's O2O may have laid a solid foundation, but it seems that while everything is at the same time, IKEA's action is extremely slow and quiet.

What is it thinking about and worrying about? Maybe a shopping experience of the author can answer for you.

Experience IKEA shopping: from online "drainage" to stores

The author has hundreds of books and magazines, which has been accumulated over the past 10 years. Although some of them are outdated, they are still reluctant to throw them away.

Due to the limited space in the bedroom, there is no spare space to display these household items after the desk is deployed, so they pile up in the wardrobe.

As the number of books keeps increasing and the wardrobe is not very good, we can figure out whether we can customize or buy a small bookcase.

The first thing I think of is Taobao and IKEA. After a comparison, the IKEA official website inquired the space and color matching options. After determining the corresponding price and size, it spent more than 3 hours on the weekend, bought back from IKEA and put into use in the DIY installation.

Imperceptibly, a "online drainage, offline consumption" O2O home shopping is completed.

But what we are concerned about is the contingency and inevitability of this O2O shopping event.

First of all, this is a rational shopping experience:

Clearly, specific purchase targets are also clear.

Rational shopping often compares shopping budgets with prices and services.

I have thought about customization before, but I understand that it is often necessary to ask workers to customize a small bookcase into hundreds or even thousands of units, and the delivery time is long, so give up this option decisively.

The remaining options are from small markets or online purchases.

If the author from

Buying from the required corner bookcase, we must have time to bargain, and these two points are not satisfied. Moreover, because the bookcase needed is more like a wine cabinet, whether it can be bought or not depends on luck.

At the same time, the simple style of IKEA is very rare in the furniture market. Therefore, this option should be considered as the option after the failure of online shopping.

Next is online shopping.

The target website has visited IKEA and several other well-known home shopping websites, and has finally chosen IKEA.

Tell me why:

Bookcase purchase price is 399, it should be said that it is very cheap.

From the point of view of price performance, it is believed that there are still cheaper ones on Taobao, but with the risk of freight and express damage and the time cost of goods waiting (such as those who do not wait to receive goods at home), it is better to choose "expensive" IKEA.

Although the quality may not be very good, it is considered a standard product of mass standard production.