Can Fast Fashion Save Real Business?

< p > yesterday, < a href= "//www.sjfzxm.com/news/index_c.asp" > fast fashion brand > /a > H&M, the largest store in mainland China opened in Shandong East Road, Nanjing East Road.

This is the sixth time that the mall has changed its face since its opening in September 1995. Even before, the sign "353 square" of the entire shopping mall was quietly replaced by a new "Yue Hui" banner in the near future.

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Less than 4 years ago, in the face of a dismal operation of the operator in less than a year, the Donghai merchants were regarded as "Bermuda" on the walking street. P

This time, will the fast fashion giant join in to rewrite the fate of the property? < /p >

< p > < strong > walking street becomes fast fashion gathering area < /strong > < /p >

< p > with the entry of < a href= > //www.sjfzxm.com/news/index_c.asp > H&M > /a, the eastern section of the pedestrian street has become the most concentrated area of fast fashion brands. The international brand ZARA, UNIQLO, GAP and FOREVER21 are gathered together, and are all in the form of big stores or flagship stores. The local Metersbonwe is the exclusive building of Santa Fe, which is adjacent to these international brands; along the pedestrian street to the west, near the Century Square, there are flagship stores of Giordano and Baleno.

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< p > interview, many consumers told reporters: Although most of the fast fashion brands in the eastern section of the pedestrian street have online stores, the rich products and spacious fitting environment of flagship stores are no experience for online shops.

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< p > the role of fast fashion in gathering popularity has been verified in the previous several commercial buildings.

For example, the Nanjing building of the FOREVER21 flagship store at the junction of Henan Road, Nanjing East Road, formerly known as the old Jie Fu mansion, has repeatedly changed its signboards before. Its performance has been unsatisfactory, but after the FOREVER21 entry, the building quickly came out of the mire.

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< p > and Metersbonwe's Santa Fe building, formerly known as the "Bermuda" of walking street, has also improved after introducing the flagship store.

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< p > < strong > fast fashion is to "double-edged sword" < /strong > /p >

< p > this time, can H&M help "a href=" //www.sjfzxm.com/news/index_c.asp "Dong Hai Shang" /a "remove the" Bermuda "hat? < /p >

"P H&M" brand responsible person said that as a historical building, the original Donghai merchants are very distinctive in architecture. The combination of fashion brands and historical buildings is a kind of spectacle in itself; the flow of Nanjing east road itself, plus the surrounding fashion brands, forms a pattern of competitive relationship and mutual support, which is conducive to attracting consumers.

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< p > however, the bustle of H&M does not mean that the new Yuet Hui can succeed at one stroke.

Reporters noted that in the "Yuet Hui" square on the north side directly facing the pedestrian street shops are mainly occupied by H&M and ZARA, popular.

But the shops on the south side of the square are deserted, and many brands are scarce.

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< p > industry analysis shows that the fast fashion brand is willing to enter, it is a good appearance to see "Yue Hui". However, with the fast fashion finishing the good face, other stores inside will encounter more challenges.

Therefore, fast fashion is a double-edged sword.

The analyst pointed out that "Yuet Hui" needs careful assessment of the format of other shops, otherwise it is difficult to share the passenger flow brought by fast fashion.

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