Beijing'S Non Core Business Circle Relies On Internationally Renowned Brands.

< p > Gao Wei world Beijing retail property market report for the third quarter of 2013 shows that in the second quarter of this year, the performance of Beijing's a href= "//www.sjfzxm.com/news/index_c.asp" > retail property market < /a > is not as optimistic as expected.

In July 2013, the total retail sales of social consumer goods in Beijing amounted to 464 billion 340 million yuan, an increase of 8.9% over the same period last year, compared with the same period last year, the growth rate dropped by 3.5 percentage points.

Over the same period, CPI dropped 0.1 percentage points to 3.4%.

In the context of sustained macroeconomic slowdown, consumer confidence index has dropped sharply for the 2 consecutive quarter, from 14.2% in the fourth quarter of last year to 3.4% in July.

The high latitude world expects that although the upcoming National Day golden week should significantly boost consumption, residents' demand for purchases may be lower than the same period in previous years.

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< p > high latitude global report shows that the demand for retail property market in Beijing has been stable this quarter. < a href= "//www.sjfzxm.com/news/index_c.asp" > brand expansion < /a > mainly concentrated in the core business circle.

Karl Lagerfeld, the first flagship store in Asia, is located in Zhuo Zhan shopping center. Lenovo's first flagship store is located in the Oriental new world. This is Lenovo's first direct store in the core business circle.

In addition, Moleskine's first concept store was located in Taigu, Sanlitun, and the brands that had successively entered were < a href= "//www.sjfzxm.com/news/index_c.asp" > Givenchy < /a > Stayreal.

In response to the steady market demand, the rent is still on the rise this quarter, but the growth rate is slowing down.

The Wangfujing business circle continues to lead the retail property market in Beijing with RMB rents of 2500 yuan per square metre per month, followed by Xidan business circle, and the rent is RMB 2025 yuan per square metre per month.

Thanks to the active turnover in the past two quarters, Sanlitun has the highest rental growth rate in the quarter, with a quarterly growth rate of 7.4%, pushing up the rent to RMB 1450 yuan per square meter, and the rental of Zhongguancun business circle remained at RMB 875 yuan per square metre per month.

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< p > this season only the French Lafayette department store in Xidan business district entered the market, bringing 48000 square meters of high-quality commercial area to the core business circle. This is the first time that Xidan business circle has welcomed the new supply in six years after entering Xidan's joy market.

The market of Lafayette general merchandise did not affect the overall vacancy rate of the market. As of the third quarter of 2013, the average retail vacancy in Beijing remained stable at 6%.

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< p > under the influence of sustained macroeconomic slowdown and online shopping, many retailers show a cautious attitude towards brand expansion strategies.

The rent of the core business circle will continue to rise depending on the stable demand of the international famous brands, but the pressure of attracting investment from non core business circles has become increasingly obvious.

Lei Yuhong, director of China's regional retail real estate service department, said: "the high latitude world expects that the average rent of the retail property market in Beijing will still increase in the future, but the growth will be more stable. The rent gap between the core business circle and the non core business circle will gradually widen."

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