Shoes And Clothing Brand Attack, Concentrate On The Advantage Of The Terminal Market.

Before P, KFC and McDonald's always like to keep close to their shops, and Nike (franchised stores) often appear together with Adidas (franchised stores).

This year, many shopping malls in Beijing found that more and more a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > when the new brand came in, they liked to close shop nearby, for example, if they could come with GAP, if the GAP came, she could talk about it.

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Less than P, the industry pointed out that the way to close shop is the first one from the international first-line brand, and now it has spread to all kinds of best-selling brands of all kinds.

Under the circumstance of poor economic environment, footwear has a lot of advantages, such as a href= "//www.sjfzxm.com/" target= "_blank" > clothing "/a" brand "Baotuan attack", such as creating a good business atmosphere together, and rents are much more powerful than single handedly.

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< p > the motive of brand close to shop is not exactly the same.

One is "tug of war," and a sports brand is a typical example.

According to industry sources, sports brand sales need special atmosphere. Many stores like to make sports brand passageways into runway, which is conducive to the formation of atmosphere.

Nowadays, sports products are becoming more and more professional. Their products are deep enough, but the width is not enough. Multiple brands can complement each other, and customers can go shopping in circles and buy them from head to toe.

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< p > Lai Yang, Secretary General of Beijing business economics society, said that many similar brands open shop together, which is easy to attract a group of consumer groups. Because these brands have a natural commercial atmosphere, they can form a gathering effect and are more attractive to consumers.

This is also a development mode of sports brand. When a negotiation is settled together, it is very easy to create a business ecosystem with similar brands gathered. However, the risk of opening a single one can be very high and consumers will come naturally.

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< p > "only one shop, I may not go for a stroll, but there are more visual impact and convenience stores than three stores."

Shopping Zhao Jing said.

Before the department stores, the most attractive consumers were to put their brands together and enjoy it.

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< p > however, the existence of each store will bring various effects to the surrounding environment, both positive and negative, which is called externality.

Lai Yang said that these competitive and complementary brands ultimately consider whether the external economy is large or competitive, which determines whether they decide to be single handedly or to attack together.

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< p > another is to follow shop, Lai said, some brands open shop, the periphery is not necessarily a brand of their own level, but is accompanied by some good brands, such as Zara, which insists on "cheap fashion but luxury". It is always settled in luxury business circle, whether in France, Spain or in Italy, it is located in the most luxurious commercial street, surrounded by top brands.

The purpose of this is to make the consumer feel that it is a brand with the top brands, but the price is cheaper than others, and the design is good. People will choose it, including coach, which is also a lower level than the top brands, but always shop with top brands.

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< p > at the very beginning, the sports brand also followed shop. A a href= "//www.sjfzxm.com/news/index_s.asp" > shoes and clothes < /a > brand agent introduced that the original idea is to be followed by big brands, and there will be high returns. For example, there is 50%-70% return on Nike side, they will bring you popularity and living space.

This way is recognized by the industry and the market, so we will discuss with them and set up shop together.

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