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Zhejiang Red Governor Dress Jin Haizhang: Create The Independent Brand Of Yiwu Clothing Industry

2012/8/14 10:56:00 44

Garment EnterprisesYiwu Garment IndustryYiwuClothing Design

Since the establishment of the company in 1996, Jin Hai Zhang has been working hard in terms of employment management, equipment introduction and talent construction, and has built up its own brand wholeheartedly.

Since the beginning of last year, the garment industry association of Suxi town of Yiwu has called for the whole town.

Clothing enterprise

Standardized employment, the 30 vice presidents of the association and 30 governing units took the lead in signing labor contracts with their employees.


"Kim, 13 thousand shirts have been received. The quality is very good."

Last week, a customer expressed his thanks to the chairman of Zhejiang red dresses Co., Ltd.

After hanging up the phone, Kim Hai Zhang happily said, "red governor" as an example.

Yiwu garment industry

The independent brand has gone out of Yiwu and is heading for the whole country.


Since the establishment of the company in 1996, Jin Hai Zhang has been working hard in terms of employment management, equipment introduction and talent construction, and has built up its own brand wholeheartedly.


Good employees have good products.


Kim Hai Zhang has his own understanding of the pformation and upgrading of enterprises.

In his view, the core issue of pformation and upgrading is to standardize employment.

He said that some clothing companies in Yiwu used to sign labor contracts with their employees, and only paid wages once a year.

For garment enterprises with assembly line operation, each shirt has to go through more than 70 processes at least, so as long as one employee is removed, production can not run normally.

The frequent job hopping of employees leads to the failure to train skilled workers in the factory, and the quality of products can not be improved.


Since the beginning of last year, the garment industry association of Suxi town of Yiwu has called on all garment enterprises to standardize their employment. The 30 vice presidents of the association and 30 governing units have signed the labor contract with their employees.

Now, clothing enterprises in Suxi town insist on standardized employment and fully implement the monthly salary payment method.


"With formal labor contracts, everything is regulated."

Kim Hai Zhang said that since the signing of a labor contract with employees, the "red governor dress" internal management, production capacity, product quality has been significantly improved.


Talent is the motive force of enterprise development


Jin Haizhang said that now 80% of garment enterprises in Suxi town have achieved semi automated operation, and a semi automated production line can save 30% of the labor force.

Most of the equipment of "red dresses" is imported from Japan, Italy and other countries, and is in the leading position in the industry.


In recent two years, "red governor dress" has also been actively employed from Guangdong, Shanghai, Fujian and other places.

Clothing design

To enhance product design and development capabilities.

Now, "red governor clothing" not only produces positive clothing, but also develops leisure, fashion and personalized clothing lines.

They develop new products such as thermal shirts and so on according to market demand, and are also well received by customers.


"Talents are the driving force for sustainable development of enterprises."

Jin Haizhang believes that the competition of enterprises is ultimately the competition of talents. Next step is to further strengthen the construction of talent team, and prepare to recruit a group of graduates from Donghua University, Jiangxi Clothing Institute and other garment professional institutions, so as to provide strong personnel support for the development of enterprises.


Like "red governor dress" as a son.


Clothing is a traditional industry in Yiwu, but for many years, the brand awareness of some Yiwu clothing enterprises is not strong.

Kim Hai Zhang said that before the "red governor clothing" to produce a low-end products of twenty or thirty yuan, the company now imports high-end fabrics from Italy, Spain, France and other countries, and a piece of clothing can be sold for hundreds of dollars or even thousands of dollars.

In addition, the company has actively adopted the new marketing mode to make full use of the sales network in the domestic market. At present, it has opened stores in provincial capitals such as Zhengzhou, Guiyang, Shijiazhuang and Ji'nan.

At present, the entire garment industry is at the juncture of pformation and upgrading. The majority of business owners should seize the opportunity to jointly promote the pformation of clothing in Yiwu.

"Red governor dress" will increase investment and strive for the high-end line.


"I want to keep the red dresses as my sons."

Kim Hai Zhang said with confidence that his clothing brand will become louder and louder as long as he works hard to cultivate.

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