AOKANG'S First Overseas Local Monopoly Store In India

Faced with the increasing cost pressure and anti-dumping investigations in the European Union and the United States, after the mature operation of the Chinese market, China's largest private shoe making enterprise AOKANG group (hereinafter referred to as AOKANG) began to layout the global market.

From AOKANG, it learned that its first overseas home run store opened yesterday in New Delhi, capital of India, and plans to open 100 stores in India this year.

In fact, as early as a few years ago, AOKANG opened independent stores in the United States, Italy and Spain, but AOKANG insiders told reporters that due to logistics and pportation reasons, these shops could not integrate with the local market, which led to the failure of the operation. At present, AOKANG has already recovered all these overseas stores.

This time, AOKANG India store has adopted different ways. The construction of AOKANG's overseas marketing network is all localization operation. All managers are India based, AOKANG will not carry out management output.

As early as last June, AOKANG started the operation of the India company. The local people inspected the market, chose the location of the shop and trained the staff.

AOKANG local stores in India will operate the AOKANG brand footwear products, and mainly based on the agent wholesale store and store store mode.

"The first AOKANG store we chose to enter the most powerful MGF Metropolitan Mall in India.

As the first step in brand promotion, we will enhance our visibility by setting up an image store and entering the core shopping center.

Of course, unlike the Chinese market, the development of AOKANG India market will choose to develop franchisees. "

Anirudh Banerjee, general manager of AOKANG India Co.

AOKANG insiders told reporters that people in India have found that the speed of developing local outlets is too slow to expand their scale by relying on market research. They must rely on the development of franchisees.

In the future, the rest of AOKANG's overseas stores will learn from the India model.

In addition to the layout of the India market, AOKANG launched the operation of the two largest offshore companies in the US and Hongkong last year. The two markets will launch AOKANG's local operation shops after the India market.

At the same time, AOKANG also plans to continue to expand the Japanese and British market, but these areas are still in the planning, there is no specific timetable.

By 2010, the total number of stores outside AOKANG is expected to reach more than 1000.

AOKANG said that in addition to the layout in India, AOKANG is now in the face of increasingly fierce competition in the domestic footwear industry, is in all directions to speed up the layout of the marketing network.

In March 20th, AOKANG held a brand promotion conference in Dongguan, Guangdong, and launched a new marketing mode of "1+N": "1" stands for the name brand space or single brand flagship store. "N" stands for multi stores, or WAL-MART + KFC mode.

In January 8th, AOKANG acquired the first Chinese image store in Huaihailu Road, Italy after acquiring the famous global brand of Shanghai, and now has nearly 30 marketing outlets in China.