Lining 2 Billion Sponsored CBA Incident, Inconvenient To Disclose Figures But Value For Money.

Recently, there has been an endless stream of news about Li Ning Co becoming a new equipment sponsor for the CBA League, but Li Ning Co has not made a positive response. This morning, Li Ning Co Executive Chairman Lining and executive vice president Jin Zhenjun held a press conference at the Lining operation center in Beijing. Reporters also asked questions on the issue.

Executive Chairman Lining (left), executive vice president Jin Zhenjun

Despite rumors, Li Ning Co spent 2 billion yuan "smashed". CBA league matches But Lining himself kept silent about the number of contracts, he said, because the specific amount of the contract involved a confidentiality agreement, so it is not easy to disclose that he said frankly: "anyway, it is not cheap, but I believe in value for money". Spending so much money on the CBA League is a pressure or a driving force for the changing Li Ning Co. Lining himself thinks that he has been optimizing the company for the past two or three months. From a financial point of view, Li Ning Co has the ability to do well (sponsorship CBA) and concentrate resources on the most important thing. Li Ning Co investment in CBA not only invest in the CBA League, but invest in basketball. Basketball is the most popular sport for young people in China. It is the market that Lining brand should devote itself to. Although China's market supply and demand is becoming more and more saturated, the growth of China's sporting goods market will be more and more substantial.

Lining said: "if we break away from sports, the brand of Lining will lose its vitality. So from now on, the company should focus on the core brand (Lining brand), focus on core businesses (basketball projects), and focus on the core market (China's domestic market). It is not hard to see that Lining intends to turn the Lining brand into China's first basketball brand, and signing the CBA League advantage platform will help Lining achieve the goal faster.

The CBA League is China's most successful and mature professional basketball league. With the growth of "age", brand value is also rising. Li Ning Co is committed to it. It is also the huge market value and brand influence behind its competition. Now there are 17 teams in the CBA League, which represents 17 different cities. Each city covers the surrounding areas. Li Ning Co also hopes to promote the company's design, sales and operation to a better direction through this layer of leading role.

As Olympic champion, Lining and the main torch bearer of Beijing Olympic Games Olympic There are countless ties. In July 28th this year, Chinese athletes will compete for gold in the London Olympic Games. As a senior Lining, though he has been away from the arena for many years, he still cares about Chinese sports. At the meeting, he also sent sincere wishes to the Chinese athletes who will soon be on duty. He said: "I would like to sincerely wish our Chinese athletes to show excellent results in the Olympic games and win more medals. Since it is a competition and has been prepared for many years, I wish them success. " While wishing the Chinese athletes, Lining did not forget to publicize the brand. He laughs, "Li Ning Co is the partner of the five dream teams of the Chinese gymnastics team, badminton team, table tennis team, diving team and shooting team. I hope they can win more than half of the gold medals of China."