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Chanel's Price Rose By 10%&Nbsp; Several Luxury Items Were Quietly Priced.

2011/12/8 14:05:00 25

Chanel has raised its price by about 10% this month, and the big price difference between Shanghai and Hong Kong has gradually shrunk.


"Xiaoxiang has adjusted the price again!" recently, one about Chanel (Chanel).

Price increase

The news has become a hot topic of luxury consumption in Shanghai.

Since December 1st, the price of Chanel counters has been adjusted around 10%.

Besides Chanel, many luxury brands also choose to increase their prices before the discount season, such as Gucci's price rise on the same day, while TiffanyCo's price rises.

Diamonds

The series also starts to raise prices starting today.

The annual price of luxury goods has almost become an "iron rule".


With the rise of Chanel, many people who often buy luxury goods find that the price difference of some big brands in Hongkong and Hong Kong has been narrowing gradually because of the increase in the mainland.


Chanel rose 10%


At 5 o'clock yesterday afternoon, the reporter went to the Chanel counter on the first floor of Hang Lung Plaza.

The salesperson told reporters that the price of most styles has been adjusted, such as Chanel 2.55 series "226 medium" from the original 37500 yuan to 41200 yuan, while the ClassicFlap series "Maxi super large" from the original 41000 yuan to 44800 yuan.

A lady who is picking a bag told reporters: "I have heard that Chanel has gone up again, but it is necessary to buy it anyway. It is better to buy it sooner than later, sometimes to meet it.

Shortage

I have to wait in line. "


In addition to the overall price adjustment of the Shanghai special counter, the special price of China's Hongkong, Singapore and other places has also been fully adjusted. Among them, the price adjustment in Hongkong is particularly obvious, so the ClassicFlap series "Jumbo large" with a price of HK $39600 has risen from the original HK $39600 to HK $44700, or 12.88%.


Several big brands quietly adjust prices.


In recent years, Celine, which is popular in Chaozhou, has increased its prices in Europe, the US and the Asia Pacific region in mid November. The main price rising product is the "smiling face pack" that has been called "ITBag" by the fashion circle this year.

A luxury shopping agent told reporters that a "smiley face bag" rose from 1250 euros to 1350 euros in Europe.

Celine, a salesperson at the national gold center store, said that this package also rose in Shanghai, from 16000 yuan to 17500 yuan.


Gucci, which has been very popular with consumers, has increased its price since December 1st of this year. The price increase in Europe is around 10%, mainly in bags.

"Some of our products have also gone up."

Yesterday, reporters learned from the Gucci state gold center store that the price increase began in December, and the bags basically rose by several hundred yuan, and the price increase was about 10%.

Another luxury brand BottageVeneta rose in Europe in November. Since April this year, there has been a price increase of around 30%, so the increase is small. A wallet with an original price of 245 pounds has risen to 260 pounds.

The salesperson of the brand in Golden Eagle Shopping Center said that the price rise in Shanghai was completed at the end of October.

In addition, Balenciaga, which is known for its hot selling "locomotive bags", has recently increased its price. Reporters learned from luxury purchasing that a bag called "City" has risen from 1245 euros to 1345 euros.


Price increases before the discount season


According to industry analysis, prices of raw materials such as leather and bare drills are among the main reasons for the price adjustment of luxury goods.

Besides, the operation strategy of luxury brands is also one of the factors of price adjustment. In the context of inflation, no price increase means depreciation.


The big wave of collective price rises before Christmas and year-end discount season is rather gloomy for many blood brothers.

"It is hard to wait until the Christmas discount season, but the big ones invariably choose to adjust the price before the discount, so that the discount price may not be much cheaper than before the price increase."

Ms. Zhao said that she was a great winner.

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