The Fourth Wave Of Baby Boom &Nbsp; The "Baby Economy".
"2011 Southern China international pregnancy baby products exhibition" will be open to the public free tomorrow, when consumers will buy food products, toiletries, toiletries, toys, clothing, lathes, early education and mother and child services at the fairer price than shopping malls.
It is understood that "2011 Southern China international pregnancy baby."
Child use
The exhibition is the first professional exhibition in Southern China, with an exhibition area of 30 thousand square meters and a collection of tens of thousands of products.
The organizers of the exhibition, Fang Lihua Exhibition (Shenzhen) Co., Ltd. and China infant and child products Specialized Committee, have listed a set of data: according to the research data of the China pregnant and infant research center, China has become the second largest baby product after the United States. Fei Daguo, China's 0~12 year old baby number reaches 200 million, and the infant economy is growing at an annual rate of over 30%. The market demand is expected to reach 2 trillion yuan in 2015.
Especially
Shenzhen
In the last 5 years, the total number of newborns born is 720 thousand, which is in the fourth wave of baby boom.
In this regard, Wang Weimin, vice president of Shenzhen baby products chamber of Commerce, pointed out that the potential of the relevant market is huge. However, the most prominent problem in the industry is dumbbell format, and the producers and distributors are fighting for themselves. The middle channel is very unsmooth, so the exhibition is at the right time.
"When choosing children's clothes, toys and food," new generation "parents usually place safety and quality in the first place. They often choose products with good brand image and relatively expensive prices as the first choice.
Of course, apart from brand, style and price, the parents' first concern is "quality and safety".
Ms. Li told reporters that she wanted to choose baby home textiles for her baby. She hoped to buy clothes that were unique in style, pattern and color design, but many products could not meet this demand.
According to the industry, this is due to the requirements of the national textile safety technical specification, the highest requirement is for the formaldehyde content, pH value, color fastness and odor of infant textile, so the market product is relatively simple.
Therefore, if we want to seize the fourth wave of baby boom in our country, enterprises must be in
technological innovation
Quality control, personality customization and other aspects of hard work.
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