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Safety Factor And Price Determine Success Or Failure Of Children'S Wear Brand Development

2011/5/13 9:15:00 70

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Children'S Wear Brand Market

children of school age

Children's wear

The market is known as

Children's wear market

It is the most difficult cake to eat, so it is still the blue market of local children's clothing.

Even behind the attraction of huge profits, many children's clothing brand operators are regarded as hot potatoes.

Uneven development, preferences vary widely in the fabric, color, style, size and price subdivision grasp and other issues become good age children's clothing management.

brand

Difficulties in product work.

However, through interviews with several families with school-age children and their confusion and opinions on the purchase of children's clothing, it is easy to see that the law is obvious in the choice of clothing for children of the right age.

I believe that as long as brand product development follows the law of demand, the key to Nuggets is found.

The price, safety factor and style are really hard to grasp for the brand designers who aim at R & D clothing products, but these three points are not difficult to answer in the demands and opinions of individual consumers.

To become parents' requirements for brand children's clothing, secondly, children's clothing with leisure and light sports style has gradually become the necessary clothing for school age children; again, bright and bright colors are very popular. It needs to be emphasized that the trend of the international trend of the season also has a significant impact on the color of children's clothing. Fourth, children's suits are often not favored by the salaried parents. Because the upper and lower parts of the body are not easy to match appropriately, they become the focus of the problem. The key point is that children's preferences become the key to parents' choice. Finally, although the average household can spend more than 2000 yuan per year on children's clothing, most of them will not exceed 5000 yuan, which also determines that the price of popular children's clothing can not be too high. According to the above interview's choice of children's clothing, we can see: first, children's clothing, accessories and safety issues need to be resolved urgently.