Home >

Build A New &Nbsp For Industrial Upgrading, And Strive To Do The Best.

2011/1/4 16:53:00 108

Industrial Upgrading Shiqiao Home Textiles

Build new heights for industrial upgrading, and strive to do the best.

Recently, thanks to the great kindness of the organization, I am fortunate enough to go to Wujiang Zhen Ze town for training and learn advanced experience in developed areas.

Zhen Ze town is located at the forefront of the Shanghai, Jiangsu and Zhejiang economic circle, adjacent to the Shengze Oriental silk market, and silk textile industry is one of its pillar industries.

During their duties, they can participate in economic work and visit.

Spin

The backbone enterprises, the construction site of the super large textile projects and the Eastern Silk Market, and so on, feel the strong atmosphere of pformation and upgrading of Wujiang's silk textile industry from zero distance. They are in the Eastern Silk Market, "distant business scale, purple plug wild gate, Guangdong, Fujian, Yunnan and Guizhou, and the golden age of the chariot." Sheng Jingzhong touched the author's reflection on how to pform the upgrading of the home textile industry.

One of the best practices is to continue to build the brand of home textile.

Vigorously implement the brand strategy, encourage enterprises to continue to use brand franchising, brand leasing, OEM and licensing parallel to enhance the connotation of home textiles, while improving the brand rights and quality excellence mechanism, and strive to consolidate the platform for brand promotion.

We should pay attention to atmosphere creation, policy encouragement and classified guidance, continue to guide and support conditional enterprises to create their own brands, and continue to grow on the basis of national brands, provincial brands and prefecture level brands.

Brand cluster

。

Actively registering the two regional brands of influential "overlapping stone bridge home textiles" and "overlapping bridge market", taking the road of brand created by regional brand and enterprise independent brand, and leading the industrial cluster to the brand cluster pformation with collective trademark.

Taking the implementation of technical standard strategy as the starting point, we support backbone enterprises to participate in the formulation of product standards, firmly grasp the new norms of the industry, grasp the absolute right to speak, and continuously enhance the soft power of home textiles.

Encourage foreign trade enterprises to actively study countermeasures, and continuously obtain international certification in quality, environmental protection and safety production, and take the initiative to integrate with the international market.

The efficiency is given priority and the marketing channel of product is continuously expanded.

Guiding enterprises

Changing the business model, focusing on website construction, fully using iPhone mobile browsing interface, mobile reader instant browsing and cloud service mode, and domestic mobile phone operators, well-known computer manufacturers in depth cooperation, the brand content into the "city portal" and other modules, and constantly let product sales on the information highway.

Pay attention to the network effect, further product will be settled in Taobao, pat, Dangdang, excellent and other online shopping mall, strengthen the home textile brand advertising and sales network.

Focus on home textile enterprises and "IKEA home", "incredibly home" and other home distributors, and constantly create a "home life" concept of sales platform, to achieve one-stop shopping home life.

While expanding the rural household textile consumption and the home textile market in remote areas, we also focus on cooperation with the China Textile Association and the International Trade Promotion Association textile branch. We regularly organize activities such as "international buyers' stone bridge trip" and "international procurement business negotiation", and further develop new markets such as ASEAN countries, South America, the Middle East and India. We should learn from the "Dou Nan flower" market product auction, real-time electronic pactions and other modes, and constantly realize the pformation from "spot trading, cash pactions, spot trading and domestic pactions" to "corporatization, ordering, electronization and internationalization".

Continue to work with major tourism companies to integrate the shopping bridge with the Sutong Bridge, Suzhou and other scenic tours, making home textile shopping an important node of all major tourist routes.

All inclusive, and constantly enhance the ability of comprehensive innovation.

We should strengthen the construction of technological innovation system, encourage enterprises and research institutes to jointly build R & D institutions, key laboratories and post doctoral workstations. We should introduce the designer alliance, invite foreign experts, and set up technology incubator base. We will continue to develop new, natural, special and other high-tech products around health care, skin comfort, special environmental protection and other functions.

We should guide enterprises to purchase world-class equipment and actively cooperate with local institutions such as Jiangsu digital Institute and machinery association to continuously realize the high quality home textile machinery instead of traditional equipment, and provide strong guarantee for producing high-grade and high quality home textiles.

We should actively guide equity financing, set up technology and venture capital investment, intangible assets loans, establish small loans and investment Guarantee Corporation, and support enterprises to list in domestic exchanges, Hongkong, Singapore, Korea and Europe and the United States, and encourage high-quality resources in technology, intellectual property rights and other forms, and strive to form a new multi mixed property structure and financing mode.

With the development of the Internet of things (Internet of things) as an opportunity, enterprises are encouraged to actively seek cooperation with the Wuxi Internet of things Research Institute and the application and promotion center of the Internet of things.

One step forward, constantly amplifying the superiority effect of home textile industry.

Relying on the increasingly perfect home textile market, the home textile standard establishment center, home textile trend and price index publishing center and international logistics center have been continuously built to make it the largest home textile production base, logistics distribution center, price guiding center, exhibition center and trading market in the world, and continue to develop successfully on the interactive development of big industries and big markets, thus creating the golden signboard of China's home textiles.

Amplifying the radiation effects of the industrial cluster and brand cluster of the Jieshi bridge, strengthening cooperation between chemical fiber and home textile enterprises, home textile and R & D enterprises, home textile and textile machinery enterprises, and strive to build up the famous brand gathering heights of the international textile and downstream industry chain, the R & D design innovation world, and the information and demonstration base.

Making full use of the index system of home textile index platform, improving price, prosperity, fifty, monitoring and other indexes, focusing on paction index, distinguishing management index and refining price index, and linking the index website with Shengze silk chemical fiber index and other related websites, deeply studying the daily actual delivery volume, increasing inventory reference index, raw materials, products, price characteristics and competitiveness index, enabling millions of companies and merchants to grasp the situation of raw material market, product price fluctuation and economic fluctuation more directly, quickly and accurately, so as to make the market become the "barometer" of the international home textile industry and the world trend of popular trend "wind vane" (author: Huang Xudong).