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361 Degrees, The "Asian Games" Will Usher In New Business Opportunities.

2010/12/13 17:18:00 97

A few days ago, the remaining heat of the Asian Games has not yet receded, and the new brand strategy of "new Asian power" has been opened again by 361 degrees. The plan is to take the lead in the Asian Games era by organizing the Asian Olympic Games and sponsoring the top sports events in Asia.

According to 361 degree president and executive director Ding Wu,

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The new power strategy will cover events sponsorship, product development, personnel training, resource development, media cooperation and other aspects. Through integrated marketing means, combined with high-end resources, with the help of high-quality platform, it will be planned and 361 degrees to forge the most competitive brand of international sports brand with the most competitive brand value.

In addition, as an important part of the "new Asian power" strategy, 361 degree after becoming a senior partner of the 2010 Asian Games in Guangzhou and the global official sponsor of the Asian Olympic Games, it plans to join hands with the Asian Olympic Committee to sign a new strategic cooperation agreement.

According to the blueprint of the two sides cooperation, the 361 degree plan will become the partner of Asian top sports events such as the 2011 World University Games, the Asian Beach Games in 2012, the Asian Youth Games in 2013, the Inchon Asian Games in 2014, the Asian Winter Games in 2015.

As the top sports event in Asia, the Asian Games in Guangzhou not only showed China's demeanour, but also for China's independence.

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It provides a rare marketing opportunity.

At this Asian Games, 361 degrees, by participating in the Asian Games propaganda, providing Asian Games equipment and sponsoring sports teams, greatly enhanced the exposure rate and brand reputation of the products, won the praise of the people of all Asian countries, and created favorable conditions for the full march into the international market.

Ding Wu said, "361 degrees" has been promoting the development of sports in China and even Asia.

Starting the strategy of "new Asian power" is not only a strategic need for enterprise development at 361 degree, but also hopes to remind 361 degree to stick to its corporate responsibility and development mission, and urge itself to keep moving forward, like a powerful engine, providing a continuous impetus for the development of sports in Asia.

Insiders believe that

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Starting the strategy of "new Asian power", based on the local and international perspective, breaking through the sports sponsorship limitations of many Chinese brands pursuing "one-off benefits", the brand concept of "Asia's more love" has been effectively integrated with the top Asian sporting events. Through scientific strategic planning, sports marketing has been implemented as an important part of brand building for a long time, and has become a benchmark for Chinese national brands to compete in the international market.