The Dispute Of Shaoxing Business Circle: Eleven &Nbsp, Golden Week.

Go to the Department Store crowded downtown Jiefang Road "shopping", or to the home appliances stores and exclusive stores Zhongxing Road "Taobao", in previous years, "eleven" golden week, there are no third choices.

This year, "eleven", the urban area has more than a Di Dang business circle, the commercial battle in Shaoxing seems to be staged by the business competition for business disputes.

Jiefang Road, Zhongxing Road, Di Dang, three business circles are tripartite.

A Perspective

Old business circle: long vacation

"Originally thought that 9 points to the shopping mall, should be relatively less people, I did not expect a checklist, has a row of ten or twenty meters long team."

On the first day of "eleven" golden week, Shen Shen went shopping in the national commercial building on the liberation road of the city, and met with the situation of queuing payment.

In Jiefang Road, where the department store is located, the situation of Ms. Shen is also being staged in several other shopping malls in the city.

Yesterday afternoon, a brand counter on the four floor of run ho shopping center, waiting for customers to try clothes, crowded the door of the fitting room, and the sofa was full of people.

"If you normally do four thousand or five thousand yuan business, you will lose ten thousand dollars every day."

A sports leisure brand salesperson said.

Because the sales volume of many brands, the pfer of some brands appears more frequent.

A Puma brand cabinet staff said that the original inventory is not enough, they urgently pferred a batch of goods from Yiwu to Shaoxing.

"Sales are very good. The time of closing to the mall is not enough to close the door."

Sun Peng, deputy general manager of the national commercial building, said that in October 1st, the store closed until 11 p.m., and sales revenue increased by at least 50%.

In October 2nd, despite the rain in downtown, shopping malls also delayed 15 minutes before closing.

Chen Jingshe, head of the supply and Marketing Mansion, is also very satisfied with the sales data of the "eleven" shopping mall.

"Compared with peacetime, our sales performance in these few days is not a few times growth, but a 10 fold increase."

In the urban Zhongxing Road, the influx of a large number of shopping vehicles makes the commercial street that is usually smooth traffic flow seem more congested, but businesses are also cheerful, and there are more traffic and more business.

New business circle: it is not always difficult to find a parking space.

With the gradual increase in the number of merchants entering the World Trade Plaza, the commercial atmosphere is increasingly dense day by day. The "eleven" is the first National Day golden week of the Dhun commercial circle. In the face of the competition between the two traditional business circles in Jiefang Road and Zhongxing Road, the businessmen in Di Dang business circle are very calm.

"In this golden week, we have launched a series of interactive and participatory programs that are very popular among consumers.

Shaoxing consumers are very willing to spend money on holidays.

The World Trade Plaza said.

This is true.

In the World Trade Plaza, film city, video game city, KTV, supermarkets, department stores and restaurants can be seen everywhere.

Parking can reflect the popularity of a business district.

On the victory road east of the city, it is usually not until late in the evening that the car "eat" the non motorized vehicle parking situation. These days have appeared since the morning. If you go there again at noon, there will be cars everywhere on the victory East Road, if you want to find another parking space, one word is difficult.

A large number of people have brought good sales results to the World Trade Plaza.

"On the first day of the" eleven "long vacation, our sales exceeded 6 million yuan, which is four or five times that of normal weekends.

Auchan supermarket has twenty thousand or thirty thousand passenger flow every day, making more than 10 thousand lists, and Baisheng Department has a turnover of millions of dollars per day, which is the Gome which has just opened, and the sales situation is very good.

The World Trade Plaza said.

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B observation

It is competition, but also a dislocation and complementarity.

This year's "eleven", what does the entry of a new business circle mean for the commerce and trade in the urban area?

"Allowing consumers to increase their choices also promotes the overall upgrading of the business sector."

Sun Peng believes that the emergence of Di Dang business circle has opened another sky for the urban commerce and trade.

Chen Jingshe, who has many years of experience in business management, also believes that for the old business circles such as Jiefang Road and Zhongxing Road, Di Dang commercial circle is not a shunt, but a booster.

"From the sales situation of these days, whether the old business circle or the new business circle, passenger flow and sales are increasing simultaneously.

If the old and new business circles compete for each other, they will surely lead to the diversion of passenger flow. As a result, the performance of many businesses in the old business circle is rising rapidly, and so is the new business circle.

This shows a problem. The old and new business circle itself is misplaced, and the cake of Commerce and trade is also growing.

Chen Jingshe said.

Chen in the World Trade Plaza agrees with this statement.

He said that the positioning of Di Dang business circle is different from that of Jiefang Road and Zhongxing Road. The World Trade Plaza is more integrated with the concept of one-stop and multi format. This is a unique consumption experience for consumers. Through this experience, the World Trade Plaza promotes more consumption and promotes the diversified development of the urban and commercial businesses. To a certain extent, it also inhibits the situation of consumption outflow. Two.

People in charge of the Shaoxing Economic Development Zone Management Committee said that for the urban commerce and trade industry, while stabilizing the old business circle, it is necessary to constantly expand new business circles.

The dewar trade zone has the characteristics of large scale, good hardware facilities, complete functions, rich format and convenient pportation, which has promoted the development of modern commerce and trade in Shaoxing.