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PEAK Has Stepped Into The Highly Difficult NBA Market With Its Own Height.

2010/7/24 11:50:00 36

The high-end products of sporting goods have been controlled by some international giants. Domestic sporting goods products are not made for foreign brands.

OEM

Production is the price war at the middle and low end.

Now, foreign products exported to China are implemented in anti-dumping.

Trade

There are more and more barriers, which is a very serious fact for domestic sporting goods manufacturers.

Either you go out, or you wait for people to further crush your living space. If so, in a few years, it is estimated that domestic sports products will be difficult in the international market, and even in the domestic market will lose opportunities. Even now, international brands have almost broken the high-end market of Chinese sporting goods.

If we don't act again, we will miss the opportunity.

Moreover, foreign brands have been running international business for decades.

Resources

It occupies an absolute advantage in the possession, which is an unavoidable dilemma for the promotion and dissemination of national brands.

PEAK is in the leading position in domestic sporting goods manufacturers, especially basketball equipment, whether technology or brand, but it is also facing such challenges. Just now, we know that NBA has such an opportunity to enter, after careful planning, and finally decided to officially land.

For many brands in China, NBA looks like an insurmountable peak and is hard to get into.

That's true. As we all know,

NBA

It represents the highest standard of basketball in the world. NBA teams are also looking for partners when they are looking for partners. Fortunately, PEAK has stood the test.

But on the other hand, when your company has reached a certain height, it is not very difficult to enter NBA.

Through contacts with NBA officials, we found that they were very interested in our domestic brands entering NBA.

And from the point of view of communication, NBA has not been monopolized by any sporting goods company. He is a good communication platform and we have every opportunity to enter.