Free Wear Jerseys: The World Cup Is A Golden Opportunity.

What does the world cup mean? 4 years of revelry, watching the ball all night, the helpless football widow or the sluggish male workers during the day, and for some people, the world cup means the time to make money.

Sports business is becoming more and more mature today in the world cup.

"The world cup is the key to the success of our venture."

"My world cup, too, is my business."

Chen Chen helped his glasses and had a confident smile on his face.

In early June, Simon, Beijing Jiaotong University, met the young shopkeeper in his newly opened "GOAL theme Western cafe".

Sitting in front of the window, his elbows were on the table, and the glasses with black sides shone round in the sunlight. Chen Chen told the reporters the story of him and his cafe.

"It's less than half a month's business, and my friends and I have prepared funds to keep the store running for half a year."

Chen Chen said, "no profit has yet been achieved, but we are all looking forward to this golden month of the world cup."

Chen Chen graduated from the Chinese drama academy in 2004 and studied art. He did a lot of work after graduation, but "it's not the life he wants."

He always liked playing football with a group of friends around him. "We play everywhere.

But to Chen Chen's regret, his friends liked to watch the ball together, but they could not find a comfortable and real place to watch.

"Then I thought of it.

This idea was soon put into practice, and the problems before Chen Chen were solved in the layout of his new store.

"We have a total of 4 50 inch large screen televisions upstairs and downstairs, and there is a 100 inch projection downstairs to ensure the viewing effect.

During the world cup, we will be open all night. When the whole shop is full, it can accommodate 100 people or fans.

Chen Chen said.

Reporters saw in the store, the layout of the entire shop has a very strong football atmosphere.

On the wall of the door are signs of clubs like Barcelona, inter, AC and Real Madrid, with posters of stars on the walls.

In addition, table tennis, War Within Three Kingdoms and other small games for fans to relax.

Various national team logo small pendants are everywhere, and the fans here are in the football world.

In May 22nd, Chen Chen made a trial run through the European Champions Cup final.

"Super hot!" here, Chen Chen's face was excited. "50 fans from inter came here to make a show. Everyone jumped and sang to celebrate the victory of inter rice. At 4 o'clock in the morning, we posed for pictures. At that moment, we really realized the joy brought by football."

But Chen Chen also has a clear understanding of the difficulties in running. He believes that many fans are not particularly accustomed to paying for the ball.

Moreover, "in the final analysis, our consumers are still relatively small crowds, and are strongly related to important competitions. The key to our life is to live outside of major competitions".