Li Rucheng Is Now A "Hemp Fan" &Nbsp, And The Clothing Industry Can Not Be "On Foot".

Yesterday, a flagship store of "hemp family" officially opened in West Lake, Hangzhou. In this warm living hall, quilts, shirts, trousers, socks, towels, handicrafts, and even a piece of soap are also related to "Ma" because they contain hemp seeds: hemp seeds and hemp fibers.

The brand name is the founder of YOUNGOR group, which has been raging in the capital market and real estate market in the past few years. In recent years, Li Rucheng has become a real "hemp fan". Someone simply called him "leprosy".

Everyone praises their products.

Whether in this year's two sessions or other public occasions, Li Ru Chengdu not forget to praise the company's new products, "comfortable, breathable, antibacterial, bacteriostasis, UV protection." Of course, he wore socks and shirts made of hemp. From a grain of hemp seed to a piece of clothing and accessories, YOUNGOR lasted for 6 years and cost 300 million yuan.

6 years ago, Li Rucheng met Zhang Jianchun, director of the hemp research center of the Quartermaster Equipment Research Institute of the PLA General Logistics Department. At that time, Zhang Jianchun and other researchers had completed the improved breeding, and bred the new Hemp Variety, which immediately aroused Li's interest.

In 2005, YOUNGOR opened the world's first hemp fiber production line in Xishuangbanna, Yunnan. In Xishuangbanna, there are 120 thousand mu of hemp in undulating mountains, because the soil climate is most suitable for them. In January this year, the first Han Ma family store opened in Ningbo. Hangzhou is the third. Next, flagship stores will gradually spread in Shanghai and Shenzhen.

According to the introduction, hemp cultivation is not very demanding for land, and it can be used in fields other than ploughing and hillside. Hectare per hectare can absorb 25 tons of carbon dioxide, 50% higher than that of cotton. It is a green and low-carbon industry.

Before, YOUNGOR has long been involved in the cotton growing industry in Xinjiang. This time, YOUNGOR has other considerations. Li Rucheng has made special investigations, and China is the largest consumer of textile raw materials in the world. The import demand for cotton has reached 35%. The successful development of hemp industry has not only solved the problem of less resources, but also applied to many fields. It is understood that at present, hemp series R & D products involve thousands of varieties in 14 industries, and clothing and household products are only a tiny part. Preliminary estimate, if the development is successful, can form hundreds of billions of industrial chain.

Three main industries complement each other's strengths

Since last year, YOUNGOR has been making frequent moves in terms of clothing in the past.

Last year, YOUNGOR also completed the acquisition of 22 garment production enterprises by adding capital to its subsidiary clothing holding company. At the same time, renting Shanghai No. 1 the Bund East Road, Yanan, with the opportunity of Shanghai World Expo to build a YOUNGOR global image flagship store with an area of 5000 square meters, concentrating on displaying five brands of the company.

Compared with high-profile movements, the overall performance of the clothing sector is still mediocre. The annual report shows that YOUNGOR realized net profit of 3 billion 260 million yuan in 2009, an increase of 106.18% over the same period last year. Among them, the contribution of brand clothing to net profit is only 445 million yuan.

In this regard, Li Rucheng stressed that YOUNGOR has been the brand clothing, real estate and equity investment three main industries go hand in hand, common development as the direction of enterprise development. The three industries can complement each other in terms of capital and brand resources. Brand clothing is the basic industry of YOUNGOR, and is an important carrier of brand management. The implication is that the main industry will not give up, but must strengthen the transformation from manufacturing enterprises to brand marketing enterprises.