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The Traditional Footwear Industry Can Be Strongly Resistant To The Industry'S "Severe Winter".

2008/10/30 0:00:00 78

As the traditional manufacturing industry in the Pearl River Delta region, clothing and manufacturing

shoes

After twenty or thirty years of vigorous development, toys and toys have entered an unprecedented low tide since the beginning of this year: the decline in growth rate, the reduction of orders and the increase in costs.

The core competitiveness of the traditional manufacturing industry in Pearl River delta still does not exist. Can it overcome the bottleneck of development and ride out this "winter" smoothly?

产业整合冷暖各异

"In the first half of the year, orders are still there, but we dare not take orders.

This is the feeling of most toy enterprises in Dongguan.

According to the latest statistics of Guangzhou customs, in the first three quarters, Guangdong toys exported 4 billion 470 million US dollars, an increase of 6.3% over the same period last year, an increase of 16.2 percentage points over the same period last year.

shoes

The statistics of the class are also not optimistic.

In the first half of the year, Guangdong

shoes

The number of export enterprises was 3924, down 32% compared with the same period last year, and the total value of exports reached US $4 billion 960 million. The growth rate dropped to below two figures for the first time. In the face of the unpredictable future, many enterprises adopted the strategy of shrinking the front line to "safely winter", which objectively exacerbated the low export popularity.

At the same time, the internal integration of traditional industries is becoming increasingly intense, and business is rapidly concentrating on enterprises with large scale and high management efficiency.

Data show that in the first three quarters of the year, the number of enterprises actually exporting toy records dropped from 4820 to 1554, with a sharp decrease of 2/3.

The vacant market share was quickly swallowed up by other enterprises.

Over the same period, there were 77 enterprises with toy exports of over $10 million in Guangdong over the same period, 7 more than the same period last year, totaling 2 billion 900 million US dollars, an increase of 15.6%, accounting for 64.9% of the total value of exports.

Large enterprises are also split up, and 24 of the 77 tens of millions of US dollar export enterprises have declined, of which 8 have fallen by more than 20%.

粗放经营终尝苦果

In addition to cost increase, the most fundamental reason for industrial integration is the limited capacity of the global market.

95% of American shoes are imported from China, and 75% of the world's toys are made in China. It can be said that "made in China" has controlled the vast majority of the world's share.

Now global demand is declining, and high-speed growth is unsustainable.

Therefore, the competition of traditional manufacturing enterprises has to turn from "increment" to "stock" competition.

Those who rely too much on foundry, extensive management, and very thin profits are unable to take the initiative.

Lian Hua Xing, deputy general manager of Guangzhou Wan Fang Xing Tai consultant Co., believes that a large number of processing enterprises have long been in a loss, but because of the appreciation of land and property, mortgage banks can continue to get liquidity. Now housing prices are falling, and the money is tight.

Competition is also reflected in the provinces, and in the competition with other provinces, Guangdong's market share is declining.

Data show that in the first half of the year, the whole country

clothing

With the decline of export growth, the number of Guangdong's top five exports dropped to 31.3%, while that of the other four provinces and municipalities showed an increase, especially in the two provinces of Jiangsu and Zhejiang Province, an increase of 20%.

Always occupy the United States

clothing

Guangdong, the first export volume, was quickly dragged behind by Jiangsu and Zhejiang.

Guangdong

clothing

In the first half of the export business, 44% (4753) enterprises exported less than US $100 thousand, of which 12.6% (1357) were less than 10 thousand US dollars.

风雨过后会见彩虹

"After thirty years of development, the traditional manufacturing industry in the Pearl River Delta has formed a complete upstream and downstream industry chain, a specialized talent pool and a business culture adapted to the international market. These are the real core competitiveness of the Pearl River Delta region in the future."

Chen Qinghua, senior consultant of Hongkong Furniture Industry Association, said.

Some people in the industry believe that the collapse of the Pearl River Delta region should not be pessimistic. Instead, it should be regarded as an inevitable process of development.

Industry integration does not mean a decline in competitiveness. On the contrary, it will further enhance the competitiveness of regional industries and achieve greater change from strength to strength.

In the future, some small and medium-sized enterprises will re divide their labor in the industrial chain according to market demand and become outsourcing factories or supporting factories of large manufacturers.

In this adjustment period, it is particularly important for the government to guide and support various kinds of enterprises with appropriate policies.